What points does a Content Strategy addresses?
Content strategy is planning, creating and managing the content that is written or produced in other media forms. It is a plan that guides the usage of content developed for the business.
In other words, the content strategy works as an outline of the business that states out how the content would be used to leverage the various marketing efforts. A well-prepared content strategy addresses these following questions.
•   What is the importance of the content?
•   What channels to use to publish the content?
•   When should the content be released?
•   Who is the brand’s target audience?
•   How much reach will the content get?
•   Once published, what should we do with the content?
•   How to formulate the content?
•   What type of content is desired by the audience?
•   Who will roll and monitor the content on social media channels?
•   Does the audience find the content engaging?
