Lifecycle emails: Get them promoted
Send emails saying: This month you made 6400$ with appoint reminder
This can promote them or at least prevent them from cancelling your 99$ subscription

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2025 on Tumblr: Trends That Defined the Year

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Lifecycle emails: Get them promoted
Send emails saying: This month you made 6400$ with appoint reminder
This can promote them or at least prevent them from cancelling your 99$ subscription

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Lifecycle emails: Send lifecycle emails
Builds relation
Allows to save otherwise lost trial
Welcome email
Establish expectation from trial
Getting started guide
Introduce yourself
Personalized Welcome
Looks 1-1 conversation
Announce your availability
Can be sent immediately or later
Later
Show benefit and Close sale (or mention it's automatic)
Or try to rescue trial with getting feedback / trial extension
Lifecycle emails: Ask customers to upgrade when reaching limits
Check which customers are nearing their limit on the tariff and email them asking to upgrade. They will be happy to stop worrying.
Lifecycle emails: Ask people to upgrade to annual plan
After people started using your saas and make money of it, send them an email suggesting to switch to a annual plan (giving a discount to do so). This gives you their money upfront, which is predictable and can be used to grow.
Charge more, Add tiers, Concierge onboarding, Split courses
Pricing tiers are the easiest way to increase revenues. Let the customers pay as much as they want.
If you charge 500$/h, it's worse paying the 150$ that saves you 2 hours. Even if it's psychologically hard
Concierge strategy: make it as easy as possible to migrate (or start using) your solution. Infiltrate on the path of lowest friction
Delivering book/course over few weeks will be perceived of higher price (I bought it for 555$ and finished in 3 hours? Thats it?)
Automate procedures after discovering what works to save your time and have a business instead of a job
Kalzumeus podcast episode 7: Launching New Products

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Segment products by the problem they solve
not by the auditory. Such as milkshakes were found not to be sold to people with high education at the age 18-36, but as a way to spend time on the way to work in subway with one empty hand and not smudge the dressing. http://habrahabr.ru/company/fabernovel/blog/222867/
When encountering something new - ask what is it and what can you do with it
Marketing idea will stick if it's a story: Simple, Credible, Concrete, Emotional and Unexpected
In the marketing book “Made to Stick”, the authors have formulated the abbreviation “SUCCESs” to illustrate all these necessary ingredients. SUCCESs stands for Simple, Unexpected, Credible, Concrete, Emotional Story. Parables with such qualities tend to “stick” in the mind of the reader for a long time. They tend to be shared and “go viral” as marketing material more often. In the case of Christianity, the Bible represents the ultimate book that’s Made to Stick.
The Qur’an for muslims follows a similar trajectory in terms of sticky teachings. Almost every parable for muslims involves a scenario in which, facing a dilemma, the tribe in question chose the wrong path and received an actual punishment 1,000,000x times worse than expected; or they chose the righteous path and ended up with the types of rewards in heaven
http://www.aminariana.com/essays/transformational-leadership
Papers with discounts increase avg receipts
Бумажные версии довольно сильно увеличивают средний чек – и онлайн-версия в виде такого же каталога в Lokata делает то же самое.
Win-Win with big companies only if your recurringly increase their business
Businesses wouldn’t consider your win-win offer (for upsell your product to existing customers) when it’s not recurring and does not increase their main businnes
Increasing a WP hosting business by offering hosting to buyers of your WP theme: http://blog.asmartbear.com/startup-biz-dev.html

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Here is how China became a strong market
Thanks to market globalization and capital flows:
Companies looked for cheap production and moved production to developing countries (ie China).
Workers from China came to western countries and sent salaries back to home
China built a Sovereign wealth fund used to buy stocks of modern companies, gaining access to their technology and eventually learning to produce products of competing quality now selling in western countries.
Look inside the balance sheet
It may look really nice, but always look inside to see how it happens, as it might reveal bigger problems.
Rollout freeze before major event
Expecting huge customer usage at some point of time? Avoid rolling out moments before a non-thoroughly tested app
Use existing code instead of rewriting from scratch
Resist the temptation to rewrite the code completely from 0. It will take a lot of time your competitors will use against you, will result in new bugs and the new code will (most likely) end up as shitty. Usually this is because of reading code is harder then writing code and then every developer wants to rewrite the code. http://www.joelonsoftware.com/articles/fog0000000069.html