Learning Journal

Send emails saying: This month you made 6400$ with appoint reminder

Builds relation

Allows to save otherwise lost trial

Welcome email

Establish expectation from trial

Getting started guide

Introduce yourself

Personalized Welcome

Looks 1-1 conversation

Announce your availability

Can be sent immediately or later

Later

Show benefit and Close sale (or mention it's automatic)

Or try to rescue trial with getting feedback / trial extension

Check which customers are nearing their limit on the tariff and email them asking to upgrade. They will be happy to stop worrying.

Pricing tiers are the easiest way to increase revenues. Let the customers pay as much as they want. 

If you charge 500$/h, it's worse paying the 150$ that saves you 2 hours. Even if it's psychologically hard

Concierge strategy: make it as easy as possible to migrate (or start using) your solution. Infiltrate on the path of lowest friction

Delivering book/course over few weeks will be perceived of higher price (I bought it for 555$ and finished in 3 hours? Thats it?)

Automate procedures after discovering what works to save your time and have a business instead of a job 

In the marketing book “Made to Stick”, the authors have formulated the abbreviation “SUCCESs” to illustrate all these necessary ingredients. SUCCESs stands for Simple, Unexpected, Credible, Concrete, Emotional Story. Parables with such qualities tend to “stick” in the mind of the reader for a long time. They tend to be shared and “go viral” as marketing material more often. In the case of Christianity, the Bible represents the ultimate book that’s Made to Stick.

The Qur’an for muslims follows a similar trajectory in terms of sticky teachings. Almost every parable for muslims involves a scenario in which, facing a dilemma, the tribe in question chose the wrong path and received an actual punishment 1,000,000x times worse than expected; or they chose the righteous path and ended up with the types of rewards in heaven 

Businesses wouldn’t consider your win-win offer (for upsell your product to existing customers) when it’s not recurring and does not increase their main businnes

Thanks to market globalization and capital flows:

Companies looked for cheap production and moved production to developing countries (ie China).

Workers from China came to western countries and sent salaries back to home