Björn Borg

Directed by: Nils Ljunggren. Featuring: XuBox, Mimi Xu, Maily Beyrens. Music: Mimi Xu. Illustrations and animation: Maily Beyrens. Creative Direction: Naomi Itkes. Art Direction: Johan Avedal. Director of photography: Erik Sohlstrom.

Find your gifts (or wishes): http://www.bjornborg.com/

Set in the late 80’s, in a world where underwear manufactures put little to no time on finding the perfect fit, a few men and women embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to these classic shorts. Twenty years later we’ve updated the fabric to a superior quality cotton and made some minor tweaks, but the legendary fit remains untouched. The True Story. 

Get a leg up on your competition in our new looks! Gets you ready to perform and kick your goals. 

New week, new goals! Download our brand new app Sprinter and achieve your goals faster. Download it for free at the App Store - http://apple.co/1NXkNig. Hope you guys enjoy it!

Follow his blog and compete for a personal training session: http://kevin.metromode.se/2015/09/10/sprinter-hitta-din-traningspartner/

We are super happy to finally launch our brand new app Sprinter. Our mission is to connect active people across the planet. In short, Sprinter is the new way to find your workout buddy. Just Swipe, Sweat, Socialize and your new buddy will be close. Download it for free at the App Store - http://apple.co/1NXkNig. Hope you guys enjoy it! 

Check out the collection: www.bjornborg.com

Amazing artist and icon Maya Vik! Wearing the new Iconic collection in her latest music video! 

Models looking super fierce backstage at the Björn Borg SS16 Fashion Show! 

On the first day of Fashion Week Stockholm, Björn Borg amazed international sports & fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”.

LAST NIGHT: See the amazing turnout from last nights show. And thanks to all who joined in on our Periscope stream!

RUNWAY LOOKS. On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”. The show featured top Swedish supermodels and its retro space inspired sportswear collection was showcased on set at a Mars like outdoor location in Stockholm.

RUNWAY LOOKS. On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”. The show featured top Swedish supermodels and its retro space inspired sportswear collection was showcased on set at a Mars like outdoor location in Stockholm.

RUNWAY LOOKS. On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”. The show featured top Swedish supermodels and its retro space inspired sportswear collection was showcased on set at a Mars like outdoor location in Stockholm.

RUNWAY LOOKS. On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable fashion show based on the theme “Training for Mars”. The show featured top Swedish supermodels and its retro space inspired sportswear collection was showcased on set at a Mars like outdoor location in Stockholm.