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Even though it is often an overlooked aspect of signage, letter sizing is one of the most important features that you need to consider when designing a sign or banner. Letter size, which is also called letter height, is what will determine the visibility of your sign, which is how far away your message can be read. In addition to that, the lettering will also affect the quality of the sign, so it is imperative to know the perfect letter height for a specific distance.

Here are some of the aspects of letters that you should pay attention to:

1. Font size

Before you choose the font size for your sign, you should have a general idea of the distance that you want your sign to be visible from. For best results, it is advisable to increase the letter height by at least 1 inch for every 10 feet of viewing. Here is a chart for your better understanding:

Letter Height (Inches) Distance For

Best Impact (feet)

Maximum

Readable Distance

(feet)

3″ 30’ 100’ 4″ 40’ 150’ 5″ 50’ 200’ 6″ 60’ 250’ 7″ 70’ 300’ 8″ 80’ 350’

2. Font color

One of the best ways to improve legibility is to use a high color contrast factor. The general rule of thumb here is that you must use a dark colored background with a light colored font and vice versa. Here is some of the common color combinations used in signs:

a) Black font on yellow background b) Black font on white background c) Blue font on white background d) White font on red background e) Blue font on yellow background f) Yellow font on black background

3. Font type

Two of the most common font types used for signs are Serif and Sans Serif as they are clear and well-structured. When the font is too decorative or in the form of script, it becomes difficult to read when used with a smaller font size. If you wish to use such fonts then you need to ensure that the letter height is adjusted for ideal visibility.

Adopting these practices for your signs will ensure that they are effective in communicating your intended message. Get in touch with us for sign installation in Florida.

Putting up signs in front of stores or a commercial establishment is a tradition that has lasted for decades. Signs today are still an effective marketing tool used by businesses to promote their brand, timely offerings and upcoming events. Businesses are now using attractive lighted signs, illuminated displays and LED message boards, which don’t only look fabulous but are highly customizable, cost-effective and easier to maintain. Although electronic signage is an amazing marketing tool, it can also fail if the approach is wrong. Here are 3 factors that determine the success of digital signage –

A clear objective – It is crucial that the ultimate goal for digital signage is clearly defined. It allows you to set a final goal, as well as key performance indicators (KPI) along the way. You may just want to increase the numbers or enhance customer engagement.

The content – In order for you to drive more walk-ins and increase sales, it is extremely important the content on your digital signage is both concise and attractive. Also, it needs to be interactive, real-time, and personalized. More than getting into technical details, a customer-centric approach will also help you drive more customer engagement.

The hardware and software – An ideal combination of software and hardware is what is required in signage to create an impact. The hardware needs to be compatible for all necessary functions. To choose the right software, there are so many different aspects that are needed to be taken into consideration, for example, its flexibility, cloud-compatibility, cost, level of difficulty and other factors

With the ability to deliver highly captivating and targeted content, the demand for digital signage systems has dramatically increased in recent time. They are bringing information, advertising and education closer than ever. Looking for electrical signage installation in California? Graphic Installation Solutions can be your reliable partner!