Bidyut Biswas

The way people search is changing faster than ever.

Users are increasingly relying on Google AI Overviews, ChatGPT, Gemini, and Perplexity to get answers instantly.

This shift means traditional SEO strategies alone are no longer enough.

Modern AI search engines don't just analyze keywords.

They evaluate:

• Entity Authority • Topical Authority • Semantic Relevance • Knowledge Graph Relationships • Brand Mentions • Structured Data • E-E-A-T Signals

This is why Entity SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) are becoming critical components of future-proof SEO strategies.

Businesses that want to remain visible must focus on:

✓ AI Search Optimization ✓ Google Business Profile Optimization ✓ AI Citation Building ✓ Conversational Search Optimization ✓ Local SEO for AI Search ✓ Knowledge Graph Optimization ✓ AI-Powered Local SEO

The businesses that establish strong digital entities today will be the brands AI systems recommend tomorrow.

I'm Bidyut Biswas, a Local SEO Specialist focused on AI Search Visibility, GEO, AEO, Entity SEO, and Google Business Profile optimization.

The future of Local SEO is not just ranking.

Your Business Might Be Invisible in AI Search

Most businesses are still optimizing for traditional Google rankings.

But search has changed.

Today, customers are finding answers through:

🔹 Google AI Overview 🔹 ChatGPT Search 🔹 Gemini 🔹 Perplexity 🔹 Voice Search

If your business isn't appearing in AI-generated answers, you're missing potential traffic, leads, and customers.

The future of SEO is no longer just keywords and backlinks.

AI search engines now evaluate:

✅ Entity Authority ✅ Semantic SEO ✅ Knowledge Graph Signals ✅ Structured Data ✅ E-E-A-T ✅ AI Citation Optimization ✅ Topical Authority ✅ Conversational Content

To improve AI Search Visibility, businesses need:

📌 AI Search Optimization 📌 Local SEO for AI Search 📌 GEO (Generative Engine Optimization) 📌 AEO (Answer Engine Optimization) 📌 Google Business Profile Optimization 📌 Entity SEO

Businesses that adapt now will dominate future search results.

Businesses that don't may become invisible.

As a Local SEO & AI Search Specialist, I help businesses increase visibility across Google AI Overview, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.

💬 Is your business optimized for AI search yet?

The future of local SEO isn't just about ranking #1 on Google.

It's about being the business AI chooses to recommend.

AI search engines are transforming local search by prioritizing:

✨ Entity Authority

✨ Semantic Relevance

✨ Brand Trust

✨ Structured Data

✨ Review Signals

✨ Knowledge Graph Connections

✨ AI Citations

✨ Topical Authority

Customers are increasingly asking:

"Who is the best local SEO expert?"

"Which business should I hire?"

"What company does AI recommend?"

If your brand isn't optimized for AI visibility, you're missing a growing source of traffic and leads.

The businesses that win in 2026 and beyond will invest in:

🔹 Local SEO for AI Search

🔹 Google Business Profile Optimization

🔹 Entity SEO

🔹 GEO (Generative Engine Optimization)

🔹 AEO (Answer Engine Optimization)

🔹 Conversational Search Optimization

Most local businesses are missing one of the biggest Local SEO opportunities in 2026.

It's not backlinks. It's not keywords. It's not even Google Business Profile.

It's Schema Markup.

Schema helps Google, ChatGPT, Gemini, and other AI search engines understand exactly:

✅ Who you are

✅ What services you offer

✅ Where you're located

✅ Why your business is trustworthy

Think of schema as the language that search engines and AI systems speak.

Without it, Google has to guess.

With it, your business becomes easier to understand, trust, and recommend.

Why Schema Matters for Local SEO & AI Search

✔ Strengthens Local Entity Signals

✔ Supports Google Business Profile SEO

✔ Improves AI Search Visibility

✔ Helps with Google AI Overview Rankings

✔ Increases Knowledge Graph Recognition

✔ Makes Your Content AI-Readable

As AI-powered search continues to grow, businesses that implement structured data correctly will have a significant advantage over competitors.

The Local SEO + AI Search Formula:

Local SEO + Entity SEO + Schema Markup + GEO + AEO = Future-Proof Visibility

If your business wants to appear in:

🔹 Google AI Overview

🔹 ChatGPT Search

🔹 Gemini

🔹 Perplexity

🔹 Google Maps

Then schema should be part of your SEO strategy today.

I'm helping businesses improve:

Local SEO for AI Search

Google Business Profile Optimization

Entity SEO

AI Citation Optimization

Generative Engine Optimization (GEO)

Answer Engine Optimization (AEO)

What schema types are you currently using on your website?

👇 Let me know in the comments.

Most businesses still optimize Google Business Profile using outdated local SEO tactics.

But Google’s search ecosystem is changing fast.

Today, Google AI Overview, ChatGPT Search, Gemini, Perplexity, and other AI-powered search engines use:

✔ Entity authority ✔ Semantic relevance ✔ Contextual relationships ✔ Structured data SEO ✔ NLP optimization ✔ AI-readable content ✔ Local entity signals ✔ E-E-A-T optimization

to decide which businesses deserve visibility.

This is why Entity SEO, GEO, and AEO are becoming critical for local SEO success.

As a Bidyut Biswas Local SEO Specialist and AI Search Optimization Specialist, I’ve been closely analyzing how AI search ranking factors are reshaping local SEO.

Google is evolving from a keyword search engine into an AI-driven answer engine.

That means businesses now need to optimize for: • Google AI Overview • ChatGPT Search • Gemini Search • AI-generated search optimization • Conversational search optimization • AI citation optimization

What Is Entity SEO?

Entity SEO helps search engines understand: • Who your business is • What services you provide • Where you operate • Which topics your brand is associated with • Whether your business deserves AI search trust

This directly impacts: ✔ Google Business Profile rankings ✔ Google Maps visibility ✔ Featured snippets ✔ AI answer ranking ✔ Local SEO for AI Search

Businesses implementing: • Generative Engine Optimization (GEO) • Answer Engine Optimization (AEO) • Semantic SEO for AI search • AI Entity Optimization • AI-Powered Local SEO

are starting to outperform competitors still relying only on traditional SEO.

How to improve AI Search Visibility:

1️⃣ Build topical authority 2️⃣ Optimize your GBP with entity-rich content 3️⃣ Add schema & structured data SEO 4️⃣ Create conversational AI-readable content 5️⃣ Strengthen local entity signals 6️⃣ Optimize for featured snippets & AI answers 7️⃣ Focus on semantic relevance instead of keyword stuffing

The future of SEO is: → GEO + AEO + Entity SEO → AI-Powered Search Optimization → Local SEO for Conversational Search → Multi-Platform Local Visibility → Large Language Model SEO

This usually happens because visibility and conversions are completely different things.

Your Google Business Profile may appear in Google Maps results, but users still compare your business against competitors before deciding to call.

Here are the biggest reasons businesses get views but no leads from Google Maps:

1. Weak Trust Signals

If competitors have:

better reviews

more recent activity

stronger photos

clearer descriptions

customers will choose them instead.

2. Poor Google Business Profile Optimization

Many businesses forget to optimize:

categories

services

descriptions

business updates

images

FAQs

This reduces conversion rates.

3. Low Review Quality

It’s not just the number of reviews anymore.

Google also evaluates:

review sentiment

keywords

recency

engagement

4. Weak Local SEO

If your website and local citations are poorly optimized, your business authority becomes weak.

Google now ranks businesses based on entity trust and local relevance.

5. AI Search Is Changing Local SEO

Google AI Overview and AI-powered search systems now prioritize:

trusted brands

expert businesses

strong local entities

authoritative content

That’s why Entity SEO and AI Search Optimization are becoming essential.

How to Fix It

To improve calls from Google Maps: ✅ optimize your Google Business Profile ✅ improve review quality ✅ add high-quality photos ✅ build local authority ✅ improve mobile experience ✅ use local keywords naturally ✅ optimize for AI search

Traditional SEO is changing fast.

Today, businesses don’t just need rankings — they need AI visibility.

If your business is not appearing in: ✅ Google AI Overviews ✅ ChatGPT Search ✅ Perplexity ✅ Gemini then your SEO strategy is already outdated.

I help businesses optimize for the future of search using:

✔ Semantic SEO for AI Search ✔ Entity SEO ✔ AI Citation Optimization ✔ Generative Engine Optimization (GEO) ✔ Answer Engine Optimization (AEO) ✔ Google Business Profile SEO ✔ AI-Powered Local SEO

As a: 🔹 Bidyut Biswas Local SEO Specialist 🔹 AI Search Optimization Specialist 🔹 GEO SEO Expert 🔹 AEO SEO Consultant 🔹 AI Overview Ranking Expert 🔹 Entity SEO Expert 🔹 LLM SEO Specialist

I focus on helping local businesses rank in: 📍 Google Maps 📍 Google AI Overview 📍 Conversational Search 📍 AI Search Engines

💡 Modern SEO is no longer about keyword stuffing.

It’s about: • Entity authority • Semantic relevance • Topical authority • Knowledge graph optimization • AI-readable content • Structured data SEO • NLP optimization • Conversational search optimization

Want to know: ❓How to rank in Google AI Overview ❓Why your business is not showing in AI Overview ❓How GEO vs SEO works ❓How to optimize for ChatGPT Search

Then it’s time to upgrade your SEO strategy.

🔥 Future-proof your business with: ✅ Local SEO for AI Search ✅ AI Search Visibility ✅ AI Discovery Optimization ✅ GEO Content Optimization ✅ AI Search Ranking Strategy

No entity SEO = no visibility in:

Google AI Overview

ChatGPT Search

Gemini

Perplexity

Fix it with: ✔ GEO SEO ✔ AEO optimization ✔ Semantic SEO ✔ Knowledge graph signals

— Bidyut Biswas Local SEO Specialist