Aggregating Awesomeness

The independent creative agency collaborated with Blizzard Entertainment to give players a taste of evil.

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo® series, B-Reel revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. 

After the open Beta of Diablo IV, piles of demons were left lying around the game world, slayed by the hands of thousands of loyal and bloodthirsty players. The makers of Diablo didn’t want to let all of the demon meat go to waste, so they chopped, drained, blended, and turned them into the Demon Meat Shake. As an especially devilish twist, the Demon Meat Shake turns out to be 100% Vegan according to human standards. The drink is inspired by the iconic Diablo character, the Butcher, who returns to the latest game.

On May 19, eligible Diablo fans across the US had the opportunity to get their hands on the Butcher’s Special, delivered straight to their home. The Demon Meat Shake could be ordered by tweeting @Diablo together with the #DemonMeatShake and #DiabloPromo hashtags on Twitter. Around 1,000 Shakes were delivered to gamers in New York City, Los Angeles, and Chicago.

Leading up to the delivery date, the devilish shakes teased to create buzz across digital, social and PR with a “you have to try this” brand moment, getting new gamers curious to dive into the world of Diablo IV. However, on May 17, an exclusive invitation-only dinner took place in NYC, bringing together a group of Diablo-loving VIPs to experience a IV-course dinner straight from the depths of the game, with the Demon Meat Shake being the final surprise course of the night. 

I love a good spoof. And this is a good spoof.

Spot on. With some hilariously overblown visuals and dialogue. All to promote Nacho Fries.

Looper, Time Out, CBR, and anime fan sites gave them a lot of free media coverage.

Idleads has a different opinion.

Out of home campaign invites people to record radio spots for free

This is fun. And smart.

Skinny is a discount wireless provider in New Zealand. Kind of like Cricket in the US.

Agency Colenso BBDO has created an out of home campaign that invites people to call a toll free number and record a radio ad for free. The ads with scripts appear on posters, takeout cups, bar coasters – just about anywhere you can buy an ad outside the home.

The schtick is that by recording a radio ad for free, people will help Skinny keep costs down.

What makes this especially fun is that instead of making a handful of scripts to plaster everywhere in rotation, they created a huge number of scripts that each references the context of where the ad appears.

The second half of the script on a bar coaster, for example: “I’ve had a couple of beers, but you know what’s really intoxicating? The beguiling allure of Skinny’s splendiferous mobile network. Who put all these hard to pronounce words in here? Get the Skinny.”

And then the fun should continue with the radio ads running with amateurs’ performances. I’ll bet they really stand out. Also smart.

The sell is pretty subtle. Ads say they’ve got low prices, a good network, and they keep people happy. It wouldn’t have hurt to be a tad more specific with the selling points. Unless Skinny doesn’t really have much to say in which case the scripts are perfect.

Lagunitas IPA Day

Silly fun. Probably cuts down into lots of great GIFs. 

Spike Jonze: Jackass, Academy Awards & Music Videos

Influential filmmaker, Spike Jonze, looks back on his career and discusses how skateboarding influenced his work from groundbreaking music videos to Jackass to an Academy Award.