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Today, video is no longer just one element of a brand’s marketing mix. 

Rather, it has become the primary language of global engagement across board meetings and consumer touchpoints. 

With over 68% of businesses looking forward to adopting video marketing full-fledged in their campaigns, it has become a necessity for customer engagement. 

Therefore, understanding video marketing trends is critical for CMOs, Marketing Directors, and Brand Leaders responsible for driving measurable growth.

In this blog, we examine the top video marketing trends and how brand leaders can leverage them. 

Why is knowing Video Marketing Trends important for CMOs? 

For CMOs, trends aren’t about experimentation. Instead, they are about scale and outcomes. 

The global marketplace has become more fragmented, audiences more discerning, and platforms more competitive. 

In such an environment, adopting the right video marketing strategies can mean the difference between incremental awareness and a truly transformative impact.

Forward-thinking CMOs recognize that:

Consumer expectations are shifting - audiences demand immediacy, personalization, and authenticity in every interaction.

Video is central to the buyer journey - from awareness to decision-making, high-quality video assets drive confidence and action.

Enterprise competitiveness depends on agility - brands that operationalize new video formats faster can capture disproportionate market share.

Staying ahead of video marketing trends allows CMOs to move beyond one-off campaigns. 

It enables them to build video-first strategies that not only engage but also convert, creating measurable returns across marketing, sales, and even talent acquisition.

Top Video Marketing Trends Shaping Global Brands

The real question for CMOs is which video formats will deliver impact at scale. 

Today’s most successful enterprises are not experimenting in silos; they are embedding video into the very fabric of their customer journey. 

The following trends represent the frontier of marketing innovation:

AI-Powered Video Production and Personalization

Artificial Intelligence has transformed video from a resource-intensive process into a scalable growth engine. 

AI-powered production tools can generate high-quality assets in a fraction of the time and cost, while personalization engines deliver content tailored to specific audience segments or even individuals. 

Tools like OpenAI’s Sora 2 [latest launched], Runway Gen-2, Google’s Veo, etc., have transformed the AI video production market. Using these tools, you can literally create end-to-end AI-generated videos and market them using organic and paid platforms.

Here’s a tiny glimpse of AI-generated video production: This is Sora 2

For CMOs, this means campaigns that once required months of planning can now go live in weeks, with sharper relevance and higher ROI.

Interactive and Shoppable Videos for Conversion

The line between content and commerce is fading. Interactive and shoppable videos allow audiences to engage, explore, and purchase directly within the video experience. 

For global brands, this video marketing trend represents a direct bridge between storytelling and sales. 

Since the impact goes beyond click-through rates, it redefines video as a revenue driver, where engagement is no longer a vanity metric but a measurable conversion pathway.

Explainer & Educational Videos Driving Decision Confidence

In enterprise sales cycles, decision confidence is everything. Explainer and educational videos have become critical assets for simplifying complex offerings and positioning brands as trusted advisors. 

Whether explaining a technical solution or showcasing thought leadership, these videos help stakeholders align faster and shorten the path to purchase. 

For CMOs, the ROI is clear: reduced friction, stronger brand authority, and improved brand communication.

Check out our latest product video created for Fostr AI.

Short-Form, Micro-Videos, and Vertical Content

Attention spans are shrinking, but the demand for content has never been higher. Data says that around 73% of consumers prefer watching a short video before making a purchase decision.

Therefore, it’s no surprise that short-form formats, such as TikTok-style clips, Instagram Reels, and YouTube Shorts, dominate consumer engagement. 

Another reason why short/micro-videos and vertical-first content work so well is that they are designed to meet audiences where they are, i.e., on mobile. 

For CMOs, the strategic value lies in scalability: deploying digestible video assets that capture attention in seconds, amplify reach across platforms, and reinforce brand recall.

B2B Storytelling and Educational Content

While micro-content hooks audiences, educational content builds authority. Webinars, branded documentaries, short yet effective commercials, and deep-dive explainers allow enterprises to own conversations that matter in their industries. 

Recent examples include the Adobe Acrobat commercial featuring Ankur Warikoo, where the brand subtly explains its exclusive features effectively.

For B2B marketers especially, such videos are excellent for nurturing decision-making processes, helping convince stakeholders and executives to try their solutions with confidence. 

User-Generated and Employee-Generated Content

Trust remains the currency of global brands. User-generated content (UGC) and employee-generated content (EGC) create authenticity at scale. Customers want to see how products live in the real world, while employees lend credibility by sharing their expertise and culture. 

Here’s an example of EGC featuring Sanofi’s Product Manager, Lana. She walks viewers through her office, personal life, professional workplace, goals, etc., offering an insight into what her organization stands for -

Sanofi – Who Ignites Your Potential: Lana

For enterprises, these formats humanize the brand and extend reach without over-relying on polished campaigns. 

Strategically, CMOs can harness UGC and EGC to complement brand-produced assets, creating a richer and more relatable narrative.

AR, VR, and Immersive Experiences

Immersive storytelling is no longer futuristic; it’s here. Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands showcase products, environments, and experiences. 

In 2024, around 14% of marketers used virtual reality and augmented reality in their video marketing strategy.

From luxury retail to real estate, immersive videos allow audiences to engage interactively, building deeper emotional connections. 

For CMOs, the advantage lies in differentiation: positioning the brand as an innovator while delivering experiences that cannot be replicated through static media.

How CMOs Can Leverage These Video Marketing Trends

Recognizing trends is one thing; operationalizing them is another. 

For global MNCs, the challenge is not about testing a single format but about building a video-first ecosystem that integrates seamlessly across platforms, regions, and buyer journey stages. 

This requires a blend of agility, scalability, and strategic foresight.

The key for CMOs is to translate these trends into structured actions:

Map each video format to specific stages of the funnel.

Leverage AI and analytics for smarter content decisions.

Balance cost-effectiveness with premium storytelling by working with specialized partners.

Conclusion

Video marketing trends underscore a powerful truth: video is no longer a supporting asset. Instead, it’s strongly the foundation of brand-building, demand generation, and enterprise growth. 

For CMOs and brand leaders, adopting these trends is not about keeping up with competitors, but about creating meaningful differentiation, trust, and measurable impact in the marketplace.

But the real competitive advantage lies in integrating these levers into a video-first strategy that scales globally while speaking to diverse audiences.

At Beliv8 Motion Studios, we partner with global enterprises to transform video into a strategic growth engine. With expertise in explainer video production and consultative video marketing strategy, we help CMOs bridge creativity with business outcomes.