patience you must have, my young padawan

these are some of the most ridiculous figures i’ve ever seen like 

this time of year is a deadzone for movie releases. when hollywood thinks its gonna lose money on a movie, they dump it out in jan/feb bc its after awards nom season and before summer blockbuster

they do this bc their studio money is tied up with promoting the tentpole films or Oscar bait shit they released around December…they focus on awards season 

going back, like, 30 years, generally ppl don’t go to the movies as much during jan/feb because they spent all their money during the holidays. and also because weather

deadpool had a president’s day release, which is usually when a romance of some kind takes over the box office bc it’s close to valentine’s day. last year it was 50 shades, which set the world record for a pres day opening until it was obliterated by DEADPOOL

it has an r-rating. they always make less money likeALWAYS

also considering: 

deadpool is openly pansexual

sympathetic to survivors 

it’s sex-worker positive

disability positive

teen girl kicking ass