Major Study

Stimulating Social Change

Viral  & Charity Marketing 

I quickly sketched out a viral and charity marketing mind map to see what steps is needed to create a successful marketing campaign. Today social media has given organisations and companies great successful viral marketing through the use of a hashtag! Having a hashtag allows audiences to pick up something memorable from that campaign and to comment it about it later and tag that hashtag to get people trending. Having a short and sweet hashtag is away of being a part of something, and makes you apart of that trending community. Hashtags are great days for consumer involvement and can deliver a message with multi forms of media. 

Visual techniques & Marketing 

Studying about visual techniques and marketing for 3 months on my dissertation actually has come in handy! It works out perfectly for the toms brief, I can use my knowledge and skills I learnt and apply it to this brief! From my dissertation I learnt that visual techniques in retail spaces can play a big part on stimulating someones mind for their generosity. 

Charity shops are where we purchase second hand goods and the money goes towards their foundation. The overall appearance for charity shops hold a particular view by audiences to which that they hold an unappealing appearance due to the unwanted second hand goods. However, recent  gures show from the Civil Society in the charitable retail sector numbers are beginning to rise, last year the  gures went up by 1.7 per cent and still continue to rise today.However, the overall speed of the increase is not as rapid as it was in previous years. Big charitable organisations such as Oxfam, Save the Children and Age UK are a few of the big voluntary organisations which dominate the retail side. However, dominating the voluntary retail space has led to the modernisation of charity shops visual appearance.

Visual techniques are considered as physical pieces of imagery that we see with our eyes, rather than imagery we visualise after reading or hearing information. Constructed in many forms we can see these visual representations within printed or digital forms. Charitable organisations aren’t limited to printed outcomes such as leaflets, flyers and posters. They have the opportunity to explore and use visual techniques in other departments such as moving image, web design and digital applications. Thinking creatively to solve a charity’s social mission; the use of colour, layout, composition, images and typography are applied in a strategically planned forum. Communicating a simple clear message to achieve consumer satisfaction is at the heart of a marketing goal.

Stand up for the Pregnant 

I was researching into public transport politeness and manors and came across this amazing campaign. It’s purpose was to raise awareness that we should give up our seats for women who are pregnant. Which I believe we should 100% do, they are carrying a tiny human being inside of them they at least deserve a seat! What I loved about this campaign was the simplicity of the design, there wasn’t a busy scenery or large groups of people. It was between two people which allowed the audience focuses to be on their facial expressions and their bellies. I feel it’s a topic that we don’t really talk about. I think out of curiosity you should at least offer your seat up. 

Keeping the message simple is key, my dissertation helped me learn that.  ‘

’Simplicity is about subtracting the obvious and adding the meaningful” -    -John Meada 

Inspirational posters

I just quickly looked into some current submissions for TFL just to see what we were working up against really. I came across this one which was for the TFL Wifi and advertising that now in the underground you can use your phones down there if you are connected to the Wifi. I fell in love with the vector styled illustrations and the sheer beauty of the simplicity. To me it’s a simple poster from afar but then you have to get closer and it reveals the bigger picture. And that’s what I like about it, you have to go closer to reveal the illustrations story. As much as I love it, I am concerned that amount of detail isn’t great for people on the move trying to get to work. Audiences wouldn’t be able to see the sheer amount of detail on the go.

Audience Profiles