MINDY YΔNG

The idea of this #GoodAds applies to perfume design and all things creative, too. Philosophically, hashtag#RickRubin articulates this best: “Art is about the maker. Its aim: to be an expression of who we are.” This perspective underscores the belief that authentic artistic expression emerges from the creator’s unique identity and life journey. Expanding on this idea, Rubin observes, “The act of creation is an attempt to enter a mysterious realm—a longing to transcend. What an artist creates allows us to share glimpses of an inner landscape, one that is beyond our understanding.“ Art is our portal to the unseen world! Through art, creators offer audiences a window into their personal experiences and emotions, fostering a profound connection between the artist and the observer. This is something energetic and distinctive, something AI or another creator can never fully replicate. “The goal of art isn’t to attain perfection. The goal is to share who we are. And how we see the world.” When I create, the essence of my work lies in its capacity to convey my genuine perspective and inner state or the client’s goal(s) rather than pursuing the creation of a formula.