BTS Explain Concepts Behind 'Love Yourself: Her' Album: 'This Is the Beginning of Our Chapter Two'
From the meaning of “Go Go” to why the band needed to flex their win at BBMAs, BTS’ Rap Monster explains it all.
Mere hours before the release of BTS’ Love Yourself: Her, the album’s significance wasn’t lost on the group’s leader, Rap Monster.“It’s really a huge, big step for us,” the 23-year-old rapper/songwriter/producer told Billboard during a phone call from Seoul. “Of course, every member is so excited about the album. We’ve been just practicing until now, day and night, to show these new songs and perfected performances. I left a message on our fan cafe, the other day, after we finished that ‘this EP will mark the turning point of BTS’ and even though the wait felt really long with this album – I think it was the huge event, the BBMAs, were in May – so much has happened."The wait has been particularly anticipated for for the band’s famously passionate fan base, known as Army, who have been waiting for new tracks from Rap Monster, Jimin, Suga, J-Hope, Jin, V and Jungkook band after voting them Top Social Artist at the 2017 Billboard Music Awards over fellow pop juggernauts Justin Bieber, Ariana Grande, Selena Gomez and Shawn Mendes.
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Since then, the BTS guys have landed distribution deals with Amazon and U.S.-based The Orchard ("We believe the physical album, still, really counts and it’s really important to connect with our fans around the world,” Rap Monster said) and hung out with worldwide chart-toppers like Major Lazer, Halsey, Charli XCX(“Maybe it’s just my sixth sense, but I think maybe we will be collaborating with even more interesting artists,” he added); even snagging The Chainsmokers to produce a beat for Love Yourself: Her.One listen to the tightly produced record – which looks likely to make a big splash on the Billboard 200 next week – and the passion is palpable from the intense lead single “DNA,” the societal commentary in “Go Go,” among multiple lyrics and moments that feel ripped from the members’ personal journals. There’s also loads of passion in Rap Monster’s voice talking about these new songs as he sees and envisions the larger picture and message for his band’s latest batch of forward-thinking EDM, hip-hop and pop tracks. Read on for Billboard’s deeper analysis of Love Yourself: Her with Rap Monster.
Q: Let’s start right from the beginning with “Serendipity.” Why was this the right song to choose as the intro and kick off the era?
When I wrote the lyrics, melodies and the first themes of “Serendipity,” I tried to come up with some rare things you find in life, something very special, like the calico, three-striped cat; things that have extraordinary meanings in people’s lives. I wanted to share this moment.
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