Experiments with my writings

The Proper Way to Diversify

Product diversity is integral to a business’ success. We all understand that business is about solving the customer’s needs. By offering multiple products, you improve your sales, since you solve multiple needs. Here are some key techniques and concepts to develop your multi-product strategy.

The first idea would be to offer different products that solve different needs. For example, a law…

Finding your Target market

The World is Not a Market

I often hear entrepreneurs and clients say that everybody is in their target market, and that every industry is their playground. Hearing this never ceases to amaze me. It has been consistently proven: the smaller the niche, the better the results. So, when it comes to developing a product or a marketing strategy, make sure you are narrowing your niche as much as you…

  Using Your Phone

This strategy is one of the most subtle, and effective, business development/sales strategies. Its power lies in its simplicity. Entrepreneurs often ask how to develop a crazy sales strategy; when often, calling potential clients is as good, if not better. Despite the massive amount of social media, and methods of communication, I believe one of the best methods to grow your…

Hard Work Does Not Necessarily Equal Results

  The old ad age is that the harder you work, the better your results become. I find that incorrect; I believe that the more leverage you have, the better the results. As marketers, we need to work smarter, instead of harder. We have this belief that the more hours we put in, the better the outcome will be. Unfortunately, the world won’t give you 1 billion dollars because you worked hard, or…

The Proper Way to Diversify

Product diversity is integral to a business’ success. We all understand that business is about solving the customer’s needs. By offering multiple products, you improve your sales, since you solve multiple needs. Here are some key techniques and concepts to develop your multi-product strategy.

The first idea would be to offer different products that solve different needs. For example, a law firm…

 6 Most Effective ways to boost your Brand’s Fan Following

Tips to building a loyal fan base:

Build your email list. Give something away in exchange for their email, ask for their email at the cash register, and/or put an opt-in widget on your website to incite people to subscribe.

Grow your social media accounts. Network with other like-minded groups to exchange content promotion, create a giveaway, and interact with more people. Give yourself a…

How to get that name right for your brand

Get the Name Right

Developing an effective brand name is an essential aspect of marketing your brand. It is the thing that people will use to talk about you; it will be there from your brand’s inception to its end. It will define the personality of your brand. People might say a brand is just a name. On the contrary: would Coca-Cola still be Coca-Cola if they changed their name while retaining an…

  Experts keep talking about word-of-mouth and how it is crucial to your business. They keep saying that you need to have people talk about you if you want to succeed. But they never really talk about how you can generate word-of-mouth.

Bottom line is, word-of-mouth is the ONLY way to not be tied to your advertising budget. That’s one of the biggest points of marketing. Let me explain:

Without…

Learn how to Rock that Sales meeting

  I often hear that marketing and sales are different aspects of business. On paper, definitely. I, however, believe they belong together, in what I’d call the “growth department”. Yes, marketing creates leads and sales close them. And that’s the key: successful businesses recognize that these two concepts come together, not apart.

That being said, with the venue of the internet, growing a…

    “Just because the road ahead is long, is no reason to slow down.”

― Ralph S. Marston Jr.

  I am not some rich person trying to convince you that I will make you rich through what I know. I myself am not a millionaire, yet. I did not sell my business to Apple or Microsoft for millions of dollars. I had the chance to use my experience in my various ventures to create a successful consulting…

How to get that name right for your brand

Get the Name Right

Developing an effective brand name is an essential aspect of marketing your brand. It is the thing that people will use to talk about you; it will be there from your brand’s inception to its end. It will define the personality of your brand. People might say a brand is just a name. On the contrary: would Coca-Cola still be Coca-Cola if they changed their name while retaining an…

I2P  is another option that people can use to hide their online IP address, and thus their internet footprint. While not quite as time-intensive as Freenet to get going to respectable speed, it nevertheless shares a lot of the same characteristics in that it routes traffic through neighboring peers. It is an anonymizing network with several layers of encryption wrapped around all the data that…

  Freenet is unlike any other anonymizing beast on the entire internet. It takes quite a wizardly mind to setup the program sufficiently to exploit its strengths and minimize its weaknesses. It is a bit like chess: easy to grasp the basics, long and difficult to become a master. Built in 2000, Freenet is a vast, encrypted datastore spanning thousands of connected computers across the globe, all…

Facebook is a bit of a mixed bag in regards to its benefits/liability aspect. On the one hand, it is immensely popular and profit-inducing for a reason: people love to chat with relatives, old neighborhood friends, girlfriends, mistresses and political liaisons, all in real-time. The benefits to these factors are fairly immediate if you’re the type of individual who likes instant gratification/…

The last few years have seen an emergence of many different VPN (virtual private network) providers with server farms in just about every country that isn’t the third world. What a VPN does is somewhat similar to what the Tor network does. It sends a different IP address to your destination, whether that is a web page, USENET provider, or web host.

There are some pros and cons to this.

First ,it…

The Anonymous Tor Network

Understanding Tor and its Network

Every Internet Service Provider assigns an ip address to every user who logins to their network. From there, you can connect to the millions of websites, newsgroups, and online applications that you enjoy most. IP addresses are like phone numbers. They tell your computer where to connect and send packets of data. They need this information to not only send data,…

Chapter 1: Following Darknet

    Today we are constantly bombarded with news by the media of those trawled, raided, arrested, imprisoned, tortured and humiliated because they weren’t necessarily breaking any law, but because they did not know the difference between privacy and anonymity. I had been meaning to put together some of the rudimentary elements of encryption security in such a way that a person without any…