Sanguinius

Fulgrim He immediately understands that the legion possesses the most valuable commodity in the galaxy: himself. He commissions a series of tasteful signed portraits in increasingly elaborate armour. There are standard prints, metallic prints, scented prints, holographic prints and one extremely expensive edition where Fulgrim has personally applied a single brushstroke. Collectors begin fighting over serial numbers.

The Emperor’s Children also release calendars, commemorative coins, perfume, statuettes and a lavish book titled The Art of Fulgrim: Volume One of Twelve. The Legion’s finances recover overnight.

Perturabo He refuses to participate in what he calls performative financial humiliation and spends four months constructing the most efficient interplanetary shipping route ever devised. It reduces journey times by 40%, avoids warp instability, includes fortified rest stations and can withstand a direct orbital bombardment… then he installs toll gates.

Everybody must pay and nobody can avoid the route because Perturabo has strategically dismantled every inferior alternative. Within six months the Iron Warriors control a significant percentage of regional trade. Guilliman is furious because the toll system violates seventeen logistical agreements. Perturabo sends him an invoice for reviewing the complaint.

Jaghatai Khan  He looks at the legion’s bikes, at the endless Imperial shipping delays and sees an opportunity. The White Scars launch a premium courier service promising same system delivery within hours. The service becomes wildly popular because it is the only Imperial delivery network that doesn’t lose parcels for seventy years.

Customers can pay extra for express pursuit where the courier delivers while being actively chased by local authorities. Jaghatai personally delivers one small birthday package because he happens to be going that way.

Russ Russ announces that anyone who can outdrink a Space Wolf wins a chest of Fenrisian treasure. Entry fees are enormous, thousands arrive but nobody wins. They raise further money by selling tickets to watch challengers attempt it.

Bjorn points out that the cost of repairing the hall after each evening is almost equal to their profits so Russ responds by moving the event outdoors. A noble demands a refund after discovering that the treasure is mostly carved bones, wolf pelts and a drinking horn the legion insists once belonged to a king. The king in question is Russ himself.

Dorn Everyone laughs when Dorn proposes a bake sale and stops laughing when they see the operation. The Imperial Fists construct a fortified bakery complex with twelve production lines, regulated ingredient storage, defensive queues and exact portion control. Every cake is structurally flawless, every biscuit has identical dimensions and the gingerbread houses can survive artillery fire. Dorn personally inspects the icing for integrity.

The sale becomes the largest in Imperial history serving billions across multiple worlds. Unfortunately the food is almost aggressively plain. Fulgrim secretly adds decorations to several batches, Dorn notices immediately but allows it because sales increase by 23%.

Konrad Curze Curze doesn’t understand why everyone is disturbed by his haunted house fundraiser. He has simply created an immersive educational experience demonstrating the consequences of criminal behaviour. Visitors enter expecting fake blood, actors and cheap scares but end up receiving a 4 hours long personalised psychological nightmare based on their secret guilt.

Attendance is enormous because people keep daring each other to go inside. The legion also sells souvenir photographs taken at the precise moment each guest realises the screams aren’t coming from hidden speakers. The Night Lords make a fortune. The fundraiser is shut down after several planetary governors confess to crimes nobody previously knew they had committed.

Sanguinius  Sanguinius merely announces that he will attend a fundraising gala and every noble within five sectors immediately purchases a ticket. He performs one dance, gives a heartfelt speech about unity and auctions a feather that fell naturally from his wing. The bidding causes a minor diplomatic incident.

Several people donate entire moons. The Blood Angels also sell paintings, jewellery, illuminated manuscripts and small handcrafted angel ornaments made by legionaries who are deeply embarrassed to be enjoying themselves.

Ferrus Manus Ferrus considers merchandise beneath him until he discovers what civilian mechanics charge. The Iron Hands open repair stations offering vehicle maintenance, industrial reconstruction, weapon refurbishment and emergency augmentation repair. The work is excellent despite the customer service being terrifying.

A man brings in a broken agricultural engine and receives it back capable of towing a Titan. Ferrus begins selling durable tools under the brand name Manus Industrial, they become famous for never breaking.

Angron  He rejects every fundraising idea until someone suggests that people might pay the World Eaters to destroy things, suddenly he becomes interested. The Legion offers rapid demolition services for obsolete fortresses, condemned hive districts, enemy monuments and structures described vaguely as in the way. Business is excellent.

Customers are required to evacuate the area and sign a document acknowledging that precision is a flexible concept. Angron especially enjoys demolishing statues of tyrants. When a mining colony can’t afford the payment he personally destroys their overseer’s palace for free.

Roboute Guilliman Guilliman creates a twelve stage financial recovery programme involving taxation reform, supply chain optimisation, public bonds, trade incentives, infrastructure investment and transparent accounting. It works perfectly but nobody finds it entertaining.

He publishes a practical guide titled Legionary Fiscal Stability in Times of Administrative Disruption. It sells three copies, one is sold to Dorn, Malcador and the last to Perturabo who writes furious notes in every margin. Guilliman eventually raises most of the funds by licensing Ultramar’s logistics systems to other Imperial institutions.

Mortarion He initially declares that the Death Guard will survive without funds since they can reuse equipment, endure hardship and march without supplies. His Legion respectfully explains that ammunition still costs money so Mortarion reluctantly begins offering pest eradication services.

Toxic vermin? Fungal infestation? Mutant insects? Contaminated sewers? The Death Guard eliminates everything, often including the building. Customers are impressed by the permanent results. Mortarion refuses to advertise but word spreads after an entire agriworld is cleared of parasites in one afternoon. They also sell hardy medicinal herbs from Barbarus.

Magnus the Red  He charges tuition for lectures on history, philosophy, mathematics, astronomy, linguistics, psychic theory and subjects he invents halfway through explaining them. The courses are genuinely extraordinary, the reading list is six thousand books long and students receive additional assignments through dreams. Ahriman runs the administrative office and hasn't slept in months.

Magnus also offers personalized fortune readings to wealthy patrons but becomes annoyed when they ask shallow questions about romance and inheritance.

Horus He convinces everyone else that funding the Luna Wolves is their own brilliant idea. Merchant dynasties offer sponsorships, planetary rulers donate resources, military manufacturers provide equipment in exchange for endorsements.

He hosts exclusive dinners where wealthy guests pay for the privilege of hearing him remember their names. By the end of the month the legion has more funds than before the budget freeze. Guilliman suspects corruption but can’t prove anything. Horus invites him to discuss it over dinner and he nearly agrees.

Lorgar Lorgar declares that giving isn’t payment but an expression of spiritual devotion and pilgrims begin donating voluntarily. The Word Bearers produce commemorative candles, devotional scrolls, medallions, blessed bookmarks, miniature icons, premium seating at sermons and limited edition relic containers.

Erebus proposes a subscription tier and Lorgar initially objects until he sees the projected revenue. The most expensive package includes a personalised theological letter from Lorgar and priority access to new revelations.

Vulkan The legion organises a huge public festival with food, games, crafts, smithing demonstrations, music and activities for children. Vulkan forges prizes himself and the Salamanders run cooking stalls, repair household tools for free and teach civilians basic safety skills.

The fundraiser is supposed to last one day but it continues for a week because nobody wants to leave. Vulkan spends so much money ensuring everyone is fed that the Legion initially makes almost no profit until people begin donating out of sheer affection.

Corvus Corvus refuses public appearances but quietly publishes a small collection of poetry under a pseudonym and it becomes an enormous success. Readers describe it as haunting and profoundly moving. Corax denies writing it and the Raven Guard deny knowing who wrote it.

Every poem contains increasingly obvious references to ravens, liberation and a very specific tower on Deliverance. Collectors pay huge sums for signed copies and Corax signs them only with a tiny black feather symbol. He also runs an anonymous crowdfunding campaign for community liberation initiatives, the campaign exceeds its goal by 800%.

Alpharius and Omegon The Alpha Legion launches a charity lottery, a private security company, a rival private security company, a campaign exposing corruption in the first company, a fund dedicated to investigating the campaign, a merchandise shop selling I Am Alpharius shirts, a second merchandise shop claiming the first is fraudulent and a reward for information about who owns either shop.