La Effe Rebrand 2016 - Graphic Pack Reel NERDO Watch the idents: https://ift.tt/De3bJ21 Case study: https://ift.tt/ZnJ8oeL "There is nothing wrong with change, if it is in the right direction." –Winston Churchill The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking. For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool. We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design. Proudly branded by NERDO. - CREDITS Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero Additional animator: Riccardo Chiara Head of Content and Communication: Riccardo Chiattelli Brand Manager: Fabio Pietranera Original Music (Graphic pack): Smider Sound Design (Graphic pack): Andrea Pestarino © EFFE TV S.r.l.













