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We need to transform the old ABC's of business from ‘Always Be Closing’ to ‘Always Be Connecting’ . We need to be bringing back empathy and trust in today’s sales and transform transactions into long-term, meaningful relationships.

I was recently at the CMO Leaders Summit organized by SAMBA - Swiss Association of MBAs where the panel discussed #AI in marketing. It became clear fairly quickly that although #Marketing is one of the disciplines best primed to take advantage, many if not most marketing teams are either ill-informed or ill-equipped to do so often getting into #shinyobjectsyndrome without prioritizing #strategy or #businessoutcomes. Yet I couldnt help wondering - While we should certainly start adopting AI tools, shouldnt the modern marketer's super power, in the age of AI, be the ability to be authentically human?