Annusya Pipi

1989 – Logitech introduces the Series 9 mouse, the company’s first mouse designed to fit the natural curve of a hand and itsfingers. The ambidextrous, arching mouse is a departure fromthe familiar box shape. Comfort would become a core attribute of many future Logitech products.

Further strengthening Logitech’s brand identity, the S9 was Logitech’s first mouse to include the company’s now well-known consumer logo, designed by creative consultancy Frog Design. The mouse’s industrial design was also a departure from the boxy shape of previous mice – offering a concave shape from tip to base that fit the natural curve of the hand. Style and comfort would become hallmark traits of Logitech’s product designs.