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Everyone is aware of the basics of preparing for an interview- questions to be asked in an interview, about attire, researching about the company, and so on. But apart from the basis, there are several candidates who make mistakes at or before the time of the interview. Digital marketing is very demanding in the industry and there are plenty of jobs available for candidates. To get that dream job for yourself, here are some tips for those candidates who are preparing for a digital marketing interview.  

1) Never be afraid to critique the company’s website or social media channel –

Many times the interviewer will ask you about their company website or about any of their social media profiles. Here, it is important that you research their website and social media profiles, analyze it and make a note of them. The interviewer will also appreciate hearing any suggestions about the company’s online presence. You can learn more about interview techniques at Digital Marketing Classes Pune.  

2) Online presence –

You must be active on social media platforms. Need to be updated or should be creative on your social media platforms. Apart from your personal life, you update a lot of content on social media regarding several topics of your interest because if you can’t market yourself online, then how can you market the company you are working for?  

3) Try to know as much as you can about the digital space - 

It is important to know about current trends, algorithms, and news about digital marketing. Most of the time the interviewer will ask you about the latest updates on google, current social media trends, and so on. It is important to read articles that are available on the internet about digital marketing. Thus, enroll yourself today in Digital Marketing Training Institute in Pimpri Chinchwad to have a safe and successful career path.   

4) You need to be comfortable with analytics –

In any digital marketing role, there will be a measurement component in it and your interviewer will definitely check how comfortable you are with analytics and interpreting them. So if you haven’t had an opportunity to work with analytics, then try to create your own blog or any account which needs analytics and start practicing on it. You can even watch certain videos online about analytics and this will help you at the time of your interview.  

5) Be prepared with the STAR technique –

Many of the time interviewers will ask behavioral questions to assess how candidates handle common situations at the workplace. For that, you need to know about the star method and should be prepared for it. Join India’s best digital marketing Institute in Kothrud to know more about Digital Marketing careers.

The STAR method is about Situation, Task, Action, and Result.

Situation – Describe the situation you were in. 

Task – Describe the task you had to do.

Action – Describe the action you took.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 𝐚 𝐉𝐨𝐛 𝐂𝐡𝐚𝐧𝐠𝐞 𝐎𝐫 𝐍𝐞𝐰 𝐂𝐚𝐫𝐞𝐞𝐫?

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After 2020, over 3.6 billion people worldwide are on social media and other online platforms and with that number projected to increase to nearly 4.15 billion by 2025. So if you want to increase your followers and also keep them engaged, then you have to show them that you’re trustworthy and reliable to grow your social following. You can learn more about Social Media at Digital Marketing Courses in Pune.  

Here are some few tips on how you can keep your audience engaged and also increase your followers.  

1) Build a strong brand identity – Whether it’s your certified business or a personal brand, you need to build a strong brand identity which includes predominant color themes, filters, graphic designs, tone, and everything you post or comment should be a reflection of your brand's voice.

2) Use of automation – Once you are aware of what time your audience is online or get more engagement then it’s important to post at similar timing. Using automation tools you can schedule your post in advance and post at preferred times so the greatest number of users will see them. This will help to expand your presence and increase followers.

3) Focus on customer service – Providing customer service, solving their issues related to your brand will help to gain their trust and be your loyal customer.

4) Quality over quantity – Quality always beats quantity, so every content should be worth posting because every post, every content is connected to a broader goal or objective.

5) Trendy hashtags – It is important to research about hashtags related to your content because hashtags will help you gain more audience and increase engagement. To fulfill these requirements in businesses, countless professional digital marketers are in demand. Thus, enroll yourself today to Digital Marketing Classes in Pimpri Chinchwad to have a safe and successful career path. 

6) Online Conversations – Don’t treat your social media platforms as a nonstop advertising campaign, but instead invite connections and conversation to the audience. You should reply to comments on each post and encourage genuine discussions which will keep your audience engaged with your brand.

7) Build partnership campaigns – Influencers and brand advocates are another huge opportunity, especially influencers that can generate high engagement for your brand.

8) Post video content – The best way to engage your followers and keep them increasing is posting eye-catching videos on all online platforms because video receives 40% more engagement than images.

9) Strong captions on every post – Good captions on each post add context and showcase your brand’s personality. Combination of attractive images and catchy captions will help you earn a little engagement boost too.

10) Live chats – People love to attend live chats. You can keep them engaged by answering their questions, join influencers to your live stream to make it more exciting and entertaining for your audience.  

Branding is a process of creating a strong and positive perception of your company and its product or services in your customer’s mind which includes combining certain elements like logo design, mission statement, catchy taglines, and themes throughout all marketing communication. The benefit of effective branding to a company is, it differentiates themselves from the competitors and also can build a loyal customer base.  

The 4 main benefits of branding are –  

1) It helps people recognize your company and its product/services in no time.

2) It will differentiate your company from competitors.

3) Instant connect with customers.

4) Customer loyalty, shared values, ease of purchase. You can learn more about branding at Digital Marketing Institute in Pune.  

Do’s of Branding –  

You should identify your potential customers. It is important to build a picture of your target audience for branding success.

Most well- known brands know that it is best to keep it simple and they don’t complicate things, as they ensure that the message to deliver should be simple and clear. So for instant recognition and to carry a huge impact on customer’s and to understand your brand, keep everything simple.

Once you have decided your logo and message then make sure you are consistent on it. Because the more they see your brand in the same format, the more likely they will remember it and which will eventually seek out your service or make a purchase. To know more about Digital Marketing enroll yourself at Digital Marketing Training Institute in Pimpri Chinchwad.

Live with your business values because trust is the thing that will build loyalty with customers and they will keep coming to your business.  

Don’ts of Branding –  

Keeping a firm eye on competitors is necessary but you should not end up overly influencing your own branding choices.

Don’t underestimate the value of good design because if a customer meets with an outdated design or badly designed website then it can quickly paint the wrong picture on them.

Don’t make false promises to customers because it will only damage your credibility and leave you with very confused and potential unhappy customers.

Don’t expect instant results because a strong brand isn’t something that can build overnight.  

You must have heard the term digital marketing here and there, like everywhere because it has become a buzzword in recent times. All the online ads you see, the content you read, images you see online on several platforms, are related to the work of a digital marketer and as a digital marketer you’ll have to promote businesses on several online platforms.  

Just like traditional marketing the goal of digital marketing is to attract an audience and generate leads. The only difference here is that traditional marketing is expensive and the time taking process for promoting a business and digital marketing is easy when it comes to promotion. You can learn new trends on Digital Marketing at Digital Marketing Training Institute in Pune.   

Everything is getting digitized, so companies in all sectors are focusing on online marketing. And for that purpose they are hiring digital marketers and people are opting for a career in digital marketing.  

Here, we will be discovering some reasons why one should join a digital marketing course.  

  According to reports, companies are hiring more digital marketers and this is the reason they are in high demand. It also means that learning this digital marketing skill can provide you with better paying jobs with more security.

Due to the increase in demand and growing digital economy there is a great growth prospect. Companies know how beneficial digital marketing is for their business as it helps in scaling the business, wider reach, and generate more revenue. And this is the reason digital marketing has huge demand.

 Learning digital marketing will also help you in starting your own business or to promote your existing one. For people who want to be entrepreneurs, learning digital marketing can be beneficial. You are able to reduce your cost of your business’s promotion, target the right audience, and also you can measure your own business progress. To know more about Digital Marketing enroll yourself at Digital Marketing Courses in Pimpri Chinchwad.

As digital marketing has massive demand, the pay for digital marketing role is also high. When you get better roles in digital marketing, it will help you enhance your salary.

Digital marketing manager will earn around 6 to 10 lakh P.A and social media manager can earn around 5 to 8 lakh P.A. Also the starting package for digital marketing executive is 3 to 5 lakh P.A.

To join a digital marketing course you do not need a specific degree at initial, you will only need to practice the essential online marketing techniques. Entering this sector is easy than other field.

 Digital marketing is full of variety, you can work as social media executive, SEO analyst, content writer, PPC manager, social media marketer, website designer and many more.  

Instagram reels are 30 second videos which include text, music, stickers, and also some other effects. The reel update also includes sharing and exploring of various short clips and also users can access the reel feed from the explore page of Instagram. Reels is introduced with 15 second temporary videos in stories, one minute videos to your grid and long video is accessed with the help of IGTV. In today's digital world, there are various new tools and techniques introduced and trends explode overnight. Instagram reels are also a part of it. Instagram reels is an addictive formula to attract and engage users and now it is used as a strategy for business development. You can learn new trends on Instagram at Digital Marketing Classes in Pune.  Instagram reels get 70% more engagement than regular videos.  

So if in 2022 you are still not using Instagram reels, here are some reasons why you need to use i

Reach – The engagement of normal video or post is less than 3 to 4%, but as reels get more engagement due to its explore feature you get on Instagram.

Engaging content – It is important to create creative content which can engage users on Instagram and also content should be updated to remain relevant and to increase business online. Reels when done right, they are catchy, funny and creative get more views, shares and comment on Instagram which ultimately leads to engaging several users at a time. To know more about content enroll yourself at Digital Marketing Training in Pimpri Chinchwad.

Get into the explore page – To get more leads many of you try to find the right hashtag for the post, but now you don’t need to because Instagram reels made it easier to make it onto the explore page which will help your business grow and increase sales. Making into the explore page is something every creator/business aspires to do and then reels are the best option to get into the explore page.

Reels can be monetized – Instagram reels will help you gain reach, impressions and engagement and which will translate into increasing in brand awareness, visibility and conversions by following sales funnel strategy.  

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 𝐚 𝐉𝐨𝐛 𝐂𝐡𝐚𝐧𝐠𝐞 𝐎𝐫 𝐍𝐞𝐰 𝐂𝐚𝐫𝐞𝐞𝐫?

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Join Free Online Live Digital Marketing demo Session by Saturday( 9th July ) @ 11.30 AM

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Whether you have an established business or just entered in the market or have a small business, promoting your business online is a crucial aspect of success. Due to huge competition in the market it is difficult to sustain and there are many companies who have big budget and are promoting their business with spending huge amount on internet. Now days it is important to focus on online promotion because the world is totally depended on the internet. Right from buying decision to online shopping people use internet. Because of this, many big companies spend huge amount to stay in the market and to be on the top. This affects small business and business who have low budget for online promotion. You can learn new trends in Digital Marketing at Digital Marketing Courses in Pune.  But, still you have a chance to be on the top even you don’t spend much on advertisement.  

Here are some cost effective ways to advertise your business online-  

·        SEO – If you don’t want to spend on google ads then don’t worry, you can still rank higher in search results. SEO is the best way to rank higher on search result page. All you have to do is just improve local SEO strategy, as there are many free tools that you can use and also there are platforms like google my business, Bing places for business, and apple maps connect which will help manage your online presence.

·        Use the power of social media – Almost 80% of population is on social media because social media is used as instant connection to the world. You can create a free business profile, start posting relevant, use content in your niche and when people find your content useful then you can receive organic followers on your social media platform. This takes time but once people like content then you can get positive response on social media. To know more about social media enroll yourself at Digital Marketing Institute in Pimpri Chinchwad.

·        Start a free business blog – Business blogs are an effective tool to build brand authority, but they may take longer to produce result but it is an effective way to promote your business. There are many free sites where you can post your business blogs to promote your business.

·        Join various online communities – Online forums and communities are the platform where people exchange their ideas and exchange their views on certain topics with one another. All you need to do is choose suitable forums and communities and share certain views which are related to your business to prospective customers.

·        Collaboration – some collaborations can be expensive but some can be cost effective. Target for such collaborations which are in your budget and such collaboration is the wonderful way to promote your business online.  

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 𝐚 𝐉𝐨𝐛 𝐂𝐡𝐚𝐧𝐠𝐞 𝐎𝐫 𝐍𝐞𝐰 𝐂𝐚𝐫𝐞𝐞𝐫? Learn a New Skill and Make Your Dream Come True! Join Free Online Digital Marketing demo Session by Tuesday ( 21st June ) @ 07.30 PM Hurry up!! Limited seats.

Instagram is the most used platform across the globe with around 1 billion monthly active users and more than 500+ million check Instagram regularly. Around 80 to 85% people follow many businesses on this platform. So many people promote their product and services on Instagram. Instagram is such an effective platform if you want to grow your business and sales, you just need to create quality content and build an effective strategy to target a lot of audience at a time. With such a large user base, sometimes you can even get lost in the noise and for that you need to create certain strategies and should go with the trend to stand out in the crowd. You can learn new trends in Instagram at Digital Marketing Institute In Pune.

Here are some Instagram trends you need to know and you must follow –

Instagram Links Stickers – Link stickers are introduced as a new sticker which you can add to your story. With the help of this sticker Instagram will directly transport you to other web pages. Many influencers use this feature to promote your business on their Instagram account and this helps your business grow and get more followers.

No more IGTV – Instagram announced the retirement of IGTV which is an exclusive long video format because now users can post up to 60 minutes long video content on their Instagram feed.

Instagram Shopping – Instagram shopping will now be the new normal because rather than directing customers to your website, Instagram shopping will allow you to purchase anything you need easily from the Instagram app.

Influencers Advertising Regulation – Instagram has worked enough to ensure that influencers don’t promote any wrong product or services on Instagram. Influencers must follow all rules and community guidelines before they promote anything on the platform. This can be a huge benefit for users at the time of buying any product or service on Instagram. To know more about voice search enroll yourself at Digital Marketing Training Institute in Pimpri Chinchwad.

User Generated Content – User- generated content is so popular because it is very helpful for branding and marketing any specific product/services. User generated content helps to save time for your content creation team and also it helps to build trust between you and your audience. People create content on behalf of your brand which helps your business to grow. User generated content is not very new but the trend is growing so fast in 2022 as compared to previous years.

Twitter card preview on Instagram – Instagram will promote your post on twitter with post preview and using such twitter card it gives you more visibility on twitter, help you earn more followers, make tweets more attractive and increase traffic to your website

Our Bright student 𝐀𝐬𝐡𝐰𝐚𝐧𝐭 𝐊𝐮𝐧𝐢𝐲𝐥𝐥 got placed in 𝐀𝐥𝐥𝐭𝐚𝐤𝐞 𝐁𝟐𝐁 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 as a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐧.

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Digital marketing is now becoming complicated because there are so many new technologies introduced in the market. It is also crucial to stay updated with all the new technologies and optimize digital marketing tool to keep your company at the top of search result page. Voice search is now a new technology introduced and it is rising over the last few years. Voice search is a technology which allows everyone to search on several online platforms by speaking through phone, computer and other devices. This method is best for searching long questions or queries which makes it easy to get quick results. The voice search technology is familiar to Google home assistance, Siri, Alexis and this technology is also mostly used by everyone. You can learn new trends of digital marketing at Digital Marketing Training Institute In Pune.

Voice search is now considered as a vital component of strong digital marketing strategy because with the help of voice search you can increase your brand’s visibility and also improve SEO ranking. This is considered as most important component because it is easy to use for someone searching on internet, it is also a hand free technology and does not need much time to type or to search any query on the internet. If a certain company that has optimized both voice search and local search is on the top result of page because it makes easy for people to ask near me question while driving or traveling. According to research it has found out that more than 50-55% of the world population will use voice search by the year 2022.

Following are some steps you can take for voice search optimized digital marketing for your company –

You need to understand who are your actual audience and most asked questions by audience and later on you can optimize your content Accordingly.

Make a use of long tail keywords for your website because voice search is all about making internet searching more conversational. Long tail keywords will help improve search ranking and increase visibility of your website.

Voice search is also useful strategy for FAQs and audience can get the answer from any long tail keyword. This ultimately leads to optimize digital marketing. To know more about voice search enroll yourself at Digital Marketing Courses in Pimpri Chinchwad.

Mobile phone voice search is commonly used especially at the time of local search. This can provide you with a lot of benefits if you have local business.

Voice search help you with optimizing content for your local business, so if you put all the information and if you can answer as many as W’s: who, what, where, when, why the it is easy for your business to increase website traffic.

To optimize your digital marketing using voice search, you need to constantly update google my business listing because if your content and information is always updated there can be a huge customer interaction.

Everyone tends to jump when there is a new trend introduced in the market and people start following it. The biggest mistake digital marketers make is they follow it without knowing whether it will be worth following for their business or it is not. Following a trend is actually a marketing strategy to attract customers for your business but the trend should be worth following it otherwise you will face certain consequences for your business. You can learn new trends of digital marketing at Digital Marketing Training Institute In Pune.

Here, you will know about trends that are going to die and you should stop following immediately.

1) keyword stuffed content – Keywords play an important role in every website and in every online platform. Keywords are the main reason for website ranking, website visibility and higher traffic for websites and because of this reason many marketers include a lot of keywords in their content to post on their website and online platforms. Many marketers follow this trend for increasing traffic and ranking of websites. Google ultimately penalizes the site if marketers follow the trend of keyword stuffing in their content. So it is better not to follow such a trend.

2) Only focus on paid advertisement - Many digital marketers only focus on paid advertisement on various platforms which ultimately leads to negative impact on your website and business. Instead marketers should go for organic promotions like SEO, promotions on social media, increasing traffic with the help of link building or posting content related to your business on various online platforms and websites which helps in increasing visibility of your website. Marketers need to focus on paid ads but not only on paid ads but they should also focus on organic promotions. To know more enroll yourself at Digital Marketing Courses in Pimpri Chinchwad.

3) Influence marketing – According to research, many marketers follow the trend of influence marketing. They only focus on promoting their brand using influence marketing. No doubt it is the better option but there are some influencers which are not honest and reliable. If advertisement goes wrong because of such not so good influencers, then it can affect your business badly. Many marketers nowadays do not follow such trends because of such issues.

4) Pop Ups – pop ups are part of marketing strategy because when you visit any site you often see a display box about any product or services and this helps in promotions of that business. But in this 2021 and 2022 pop ups are considered as the most annoying marketing tool and customers are irritated due to such strategy applied. Many marketers have unfollowed such trends because customers leave such websites if they continuously get pop up messages.

5) Long video ads – According to research, marketers have learned that customers are not interested in watching long video ads; rather, they need short and catchy video and content in it. customers only watch 6 to 8 second videos otherwise if the video is more than that they tend to skip it. So the long video ad trend is almost unfollowed by many marketers.

Many people have switched to digital world due to advancement in technology and digital marketing. Everything is now online, right from research to buying a product or service and that is why digital marketing is leading these days. Digital marketing is now adapted and used my many companies and to make marketing effective they need to use certain trendy tools and effective strategy. You can learn this tool by doing Digital Marketing Classes Pune.

Here are some effective digital marketing tools that can be used in 2022 –

SEMrush – SEMrush is one of the effective digital marketing tool which help to improve your SEO strategy for your business. This tool is very effective for your business as you can search keyword, you can track your online position, provide backlines and so on. This tool also help you know how many website pages you have and also there are some advanced features which will enhance content writing and advertising. This tool is trusted by many digital marketers all over the world.

Hub Spot – Hubspot is an effective tool in terms of managing all your workflow right from lead qualification to closing all the deals. The tool is trendy in 2022 for effective CRM, smart leading management and integrated marketing.

WhatsApp Marketing – WhatsApp is most used app all over the world and now with WhatsApp API, many companies can use it to market their product and services and also can automate messaging for better response and better service to customers. The benefit of WhatsApp API is because of larger user base the app provides huge business opportunity for marketers. Other benefits are improving customer engagement and also increase marketing penetration. Know more about WhatsApp marketing by doing Digital Marketing Classes in Pimpri Chinchwad.

Snapchat Advertising – Snapchat is also most used app with the biggest market with almost 100 million users all over the world. With the help of snapchat ads, advertisers are able to reach global audience and also they can drive meaningful results. The tool allows you to create ad, launch campaigns, monitor performance, and also can optimize towards your goals. Snapchat advertising is quite cost effective with higher engagement rate and also provides short form content for adverting your business.

Yoast – Yoast is a plugin which works as an editor in the most used website creation platform called WordPress. Yoast is the most used tool by many digital marketers and helps you to focus on keywords related to your business, improve website ranking, evaluate page reading, internal links and many more. The biggest advantage here for yoast is, it updates once the google algorithm is also updated and thus allow your business to stay updated.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 𝐚 𝐉𝐨𝐛 𝐂𝐡𝐚𝐧𝐠𝐞 𝐎𝐫 𝐍𝐞𝐰 𝐂𝐚𝐫𝐞𝐞𝐫? Learn a New Skill and Make Your Dream Come True! Join Free Online Digital Marketing demo Session by Thursday (5th May ) @ 11.30 AM Hurry up!! Limited seats. 𝐓𝐨 𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐅𝐫𝐞𝐞 𝐬𝐞𝐚𝐭 𝐍𝐨𝐰

Social media is most used platform all over the globe and now a part of everyone’s life. Instagram, Twitter, Facebook, Pinterest, Snapchat, LinkedIn has connected us with each other across the globe. Social media is an integral part of everybody’s life and many people have habit of checking first social media after waking up in the morning. So social media is important in consumer’s lives, marketers and businesses to use social media platforms to target customers. However, content in flooded all over social media platforms, there is huge competition all over market. So now it is important for marketers to stand out in the crowd using several social media strategies and new trends. You can learn more about social media by doing Digital Marketing Training Institute in Pune.  

Before buying any product many customers first look for online review or follow social media influencer. Social media influencers help promote your business on several social media platforms. Online influencers make huge impact on customers buying decision. That is why many companies target online influencers to promote their business. Day by day there is a new trend coming up in the market and companies has to follow the trend for their business to stay up-to date in the market. In future social media is going to change drastically and also there is a change is 2022 as compared to previous years.   

·        Direct shopping from various social media platforms will introduce in the future and that’s why we’ll see the introduction of checkout and direct payment method through various social media platform. You can also see product on social media platforms using product tag, instead of being taken to another website or another platform.

·        Augmented reality (AR) will be introduced by various social media platforms as marketing tool in the future. AR marketing tool will allow all brands/business to apply filters that can help to create best shopping experience for the customers. You can learn social media platforms at Digital Marketing Courses in Pimpri Chinchwad.

·        There will be addition of several technologies which will help add the product tag in in live conversation or customers can purchase any item on the spot by just tapping on any stories.

·        Social media can also become primary customer service tool as now we have several call centers and email.

·        Social media will also focus on younger audience especially they might introduce child friendly version of popular social media platforms. The content will only focus on positive and right content just for kids. This platform will be completely ad free so that kids should not have to read any negative or content which is not necessary for them.

·        There will be more advanced algorithm introduced in future for better progress, better engagement, more views, dwell time and more.  

To conclude, social media is growing every day and there are lot of updates in various social media platform. It will keep on changing in future which will help not only for marketers but also for customers. Get a dedicated live on-boarding session for Online Digital Marketing Classes in Kothrud

Today most of the population is depended upon internet. We are currently living in the age of internet, and that means everyone is depended upon internet. If you wanted to buy certain product or service, you first research it on internet and customer’s buying decision is also depended on what internet says about the product or service. So promoting your product or service online is very important these days. Every business has its own digital marketing strategy and also they invest a lot in promoting their business online. There is an audience to be reached online and a reputation to build from your brand’s online presence, so it is important to avoid some mistakes while promoting business online. You can avoid these mistakes by doing Digital Marketing Courses in Pune with Placement. 

Here are some common digital marketing mistakes to avoid –  

·       Forgetting about Mobile users – There are millions of people who are mobile users and who search for information on mobile, so if you are optimizing your site, you should not forget about the mobile user and your site should be mobile friendly. You should ensure that the design you have created is also adjusted to be viewed on mobile. Before creating a website, you should check how the website looks like in desktop and even on mobile.  

·       Not focusing on keyword research – If you want that your customer to find your business online, then you should first focus on SEO. The important factor about website ranking is keyword research. You need to identify relevant and most searched keywords because that are relatively easy to rank. You should understand which keyword is responsible for website traffic and also whether that the visitors from that keyword are turning into leads.  So, to rank your website and to increase your sales, keyword research has huge importance and not to be avoided. You can learn keyword research at Digital Marketing Courses In Pimpri Chinchwad.  

·       No strategic plan – To reach your desired goals, you must plan a strategy because if you don’t plan a specific strategy there is a complete waste of time, money and resources. To begin with decide who your target audience are, set a reasonable goal, think about the investments, plan a detail strategy and keep tracking your progress. 

·       Poor website design – When you construct a website of your business with digital marketing in mind then the website should be attractive and well-optimized landing page. The website should be filled with creative images, videos and catchy content because this is important to increase visitors and then turning that visitor into customers. So, you need to avoid this mistake of simple and poor website design. 

·       Ignoring competition – It is important that you know who are your competitors, how they promote their business. You should never avoid your competitors because there is so much to learn from them. You should understand how is their social media accounts and what else they do to market their product or service. Do a SWOT analysis for your business and your competitors one, so that you can understand whether you’re a lacking behind somewhere.