Week 7 Blog Post
For effective social media content, the 3 main goals to keep in mind are to make sure youâre connecting with your audience, make sure all posts reflect the brand and its values, and to make sure you have a strong strategy.Â
I think connecting with your audience on a human level is one of the most important aspects because they are your customers and the way they view the company is a major factor in their purchases. To connect in this way, its a good rule of thumb to keep content 40% created and 60% curated and to make sure self promotion is only 1/3 of content. This will ensure that your company has more human qualities that the audience can connect with.Â
A strong strategy will be based on research and analysis of the current content. It will also include target audiences by platform and content specific goals. An example of a content specific goal would be to reach 30 more people on twitter within 1 week. A content calendar is a great way to keep track of goals, posting, research, etc.Â
I thought this infographic perfectly tied in to what we learned about effective social media content.Â
https://www.socialsamosa.com/2020/10/infographic-rules-effective-social-media-automation/
Hello!
I love the image that you chose to add this week. Unleash the power, but stay human is a good reminder. Knowing how to use social media for the advantage and learning how to do it is very important. The pinpoints and pictures make the steps clear and describe each step short and simple. Engaging and knowing your audience are the most important qualities in my opinion! Great post





















