ANDY Awards

Get Your Marketing Strategy Ready for 2021 in Just 3 Days (for free)

By Katie Genovese, Marketing Director, madconNYC (Reed Exhibitions) (Not at all a) news flash: it’s been a weird year and I must confess—in the past seven months, I’ve spent a lot more time pivoting (gross, I know) in the moment than I have shoring up my 2021 strategy. Although my budget has been set for months, I am just now assessing line item allocations, exploring potential tech investments,…

17th Annual AD Futures Pitch Competition

ICYMI: This November 19th2020, marked the 17th Annual Ad Futures Competition. Congratulations to our 2019 winners: John Adams High School!! Every year the ACNY Foundation hosts up to 15 NYC high school teams for our Annual AD Future’s Competition. NYC high schools and Virtual Enterprises International (VE), partner to transform students through authentic business experiences – preparing them for…

Cyber – it’s not just for Monday anymore

From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo

This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to their cash than spend it—making every purchase a little more precious. We saw this in…

Influencer Impact on Holiday Retail

From Member James Myrick, SVP, Performance Marketing, BEN

How do you think stores/brands will entice consumers on Black Friday this year?

Influencer marketing will play a bigger role for stores and brands across verticals than ever before. With limitations on in-person filming for TV ad spots and a lack of large scale, in-person sales, brands are getting creative with their social media…

Holiday Retail Predicted To Skyrocket

From Member Evan Rutchik, US CRO at Ogury

How do you think stores/brands will entice consumers on Black Friday this year?

Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them in the environments where they are spending most of their time,…

OOH’s Biggest Opportunity Yet

From Club Member Kiera Wood, Senior Marketing Specialist, OUTFRONT Media

Why is it important for brands to advertise this year during the holiday season?

Although name brand product scarcity feels behind us, we still have PTSD from trying to find paper products, latest research from The Harris Poll’s September 2020 survey found that 43% of consumers are still using a mix of new and old…

Retail Predictions: The Need For Brick and Mortar Remains

From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide

How do you think stores/brands will entice consumers on Black Friday this year?

Obviously, we anticipate mass discounts and deals, but for the brands and retailers who choose this approach, we wonder if it’s the right…

Defining Bravery in Advertising with Marc Charles, VP, @MomentumWW

From Member Marc Charles is VP, Group Director at Momentum Worldwide.

During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity.

How do you define bravery in…

#Bravery in #Advertising - What Does It Look Like in 2020 from Bevan Mahaney, CD, @greygroup West

From Member Bevan Mahaney, Creative Director, Grey West

How do you define bravery in advertising? 

Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed.

Bravery is pushing for inclusivity and representation and not settling for less because it’s easier or less awkward.

Bravery is…

“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return.

Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. Developed through research of more than 4,000 pieces of…

Meet the Lunch and Learn Academy Partners

In response to the disruption that COVID-19 has caused to internships, budgets, jobs, and lives… The AD Club of New York’s Foundation Lunch & Learn Academy joined forces with #SAVETHEINTERNSHIPSNY (Rebecca Rivera), Keni Thacker’s The G.R.O.W.T.H. Initiative, and The Adversity Group (Shameka Brown & Julius Dunn, III) to provide an internship curriculum & experience this summer the wouldn’t negate…

Design an AD Competition Winners

Congratulations, to this year’s 2020 Create an AD Challenge award recipients: 

SCRUMPT CAMPAIGN

1st – Place Natania Elias

2nd – Place Kenzy Mostafa

3rd – Place Jasper Nadler 

NYICFF CAMPAIGN

1st Place Mia Filippone & Siena Jarrin

2nd Place Abigail Manuel

3rd Place Anvitha Nekkanti

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1st Place Winners receive: $100 gift card

Program DEI into every people and business related decision. It is much easier when it is at the core of what you stand for, People First, Better Results. D and I with Brenna Kolomer, Sr Partner, Director of Employee Experience, @MediaComGlobal #adclubny

Celebrating diversity & inclusion in ad tech: Why it’s important and how to make it work?

We have a People of Color “For Us By Us (FUBU)” ERG founded and run by our employees.  We produced a month long Black History Month celebration in February.  We sent out a weekly newsletter to the agency highlighting modern day heroes within the black community who have looked beyond our hardships, to not…

The Value of Independent Ad Tech After the Global Crisis

From corporate member Ivan Guzenko, CEO, SmartyAds

Before COVID-19 wreaked havoc on the global economy, ad blockers, changes in privacy regulation (CCPA with GDPR), the third-party cookie shutdown and walled gardens posed the biggest challenges for the ad tech world. When the pandemic took over the world, it made these problems even more acute. In a few months, the ad spend across certain…

Bring Your Kid To Work Day! (from home)

The ADVERTISING Club of New York’s Foundation and McCann Worldgroup NY’s Parent Group partnered for National Bring Your Kids To Work (from home) Day – creating a virtual career exploration event for middle & high schoolers last Thursday, April 23rd. 

In case you missed it!

The McCann Experts We Met

Mike Morettoni, Acc…

Young Professionals Spark the Conversation with Executives

We are launching a monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance!

In the AD Club’s first Ask the Experts Interview, YP member Anita…