I interviewed Deem Spencer about art, life, and some of his philosophies: 

“You need balance as a listener. There’s somebody for everybody. There’s someone for every mood. I’m excited for there to be more stuff for the calm kids. The quiet kids. That’s who I try and make sh–t for. People like me who aren’t really out there, getting in trouble, causing trouble. But at the same time, have a response for all the trouble out there. I like to talk about emotions, stuff that people don’t really address too often. Like fear, insecurity, being naive. I don’t always want to be the hero in the story.“

https://blogs.nordstrom.com/fashion/rapper-deem-spencer-makes-music-for-the-calm-kids/

Another 1 https://www.mixcloud.com/FRFR/matson-live-mix-51918/

Fun lil mix up now, “Spring Brunch,” recorded in NY and SEA on 3.25.18: 

https://www.mixcloud.com/FRFR/frfr-spring-brunch-mix-side-a-matson-side-b-hansmjustin/

Wrote five stories about NYFW:M for Nordstrom. Here’s one. 

https://blogs.nordstrom.com/fashion/death-to-tennis-theatrical-reintroduction-and-fall-18-collection-as-new-york-fashion-week-mens/

For rap, 2017 was the best of times and the most repetitive of times. With that in mind, I wrote about type beats, sample packs, and replay providers. Which angered a producer twitter hive and led to react videos. 

When asked which model would be good for Nordstrom fall 17, I said the dream would be Luka Sabbat. Lesson: say the dream. 

Photos by Daniel Reara, edits and interview by me 

Producer interviews! 

Pi’erre Bourne (”Magnolia,” “EA”): https://massappeal.com/pierre-bourne-took-over-sound-2017-interview/

PESKO (AND HIS CAT) AT HOME: TALKING GREATS AND WEARING NORDSTROM

Art direction and story by me for Nordstrom 

https://blogs.nordstrom.com/fashion/pesko-at-home-wearing-nordstrom-and-talking-greats-with-the-mens-style-master-and-his-cat/

WHAT’S BEHIND HIP HOP’S FASCINATION WITH PRESCRIPTION DRUGS?

A “profoundly anxious” generation in pain

FEELING SEVERAL WAYS ABOUT CHANCE THE RAPPER AND HIS CLASSIC ‘ACID RAP’ 

British fall with Micachu, James Blake, Mount Kimbie, and of course King Krule

Wrestled with the new Lil Pump 

More Mass Appeal work:

https://massappeal.com/illegal-civilization-denzel-curry-cinema-tour/

https://massappeal.com/25-best-rapper-producers-of-all-time/