Digital media platform analysis and how content, design and technology influence each other.
Nature: A networking site where people can post as well as friend others and comment on and like others posts.
Constraints: It can become overloaded with posts so you can’t see important posts quickly, is not a website designed for business, likes do not mean people can see your posts.
Opportunities: Ability to boost posts, its free to use.
Parameters: Algorithms may mean your posts are not seen by all that have liked your page.
Nature: A social network or blog where 140 characters can be used to post a status. You can design your own page with your own header, profile photo and bio. You can also favorite or retweet others tweets.
Constraints: A 140 character limit means you cannot post long tweets.
Opportunities: Free to use, possible to post often and it not become annoying to followers. Can retweet things from followers and follow them to engage them. You can pay to advertise your tweet/page.
Parameters: You must post often as twitter can become clogged with tweets quickly. It is easy to be missed on twitter as you cannot boost a tweet.
Nature: An app in which accounts can post photos and stories and like others photos or comment. You can have a bio and profile photo. You can also have live videos on your story.
Constraints: You can only caption photos you cannot post actual statuses.
Opportunities: Posting photos of gigs and fans and bands can encourage people to go to gigs more than just a status could as it is more aesthetically pleasing. Posting a story can keep followers up to date with anything that is going on within the venue. Making a live video on your story as well can engage the followers more. It is free.
Parameters: Instagram’s algorithm means that often your followers won’t see your posts unless they often like your posts or interact with your account.
Snapchat
Nature: An app which you send photos to friends or post stories which all friends or followers of your account can see.
Constraints: The snapchat or story only lasts either seconds or a day until it is deleted forever.
Opportunities: Keeps followers updated on everything that is on in the venue and can be used for videos or photos. They can also be captioned. The videos would have to be short so followers are more likely to watch as it will not make them lose interest too quickly. It is free.
Parameters: People may not see the snapchat if they do not go on the app on the same day you post. If too long a story is posted it could make people lose interest and followers won’t watch the whole thing.
Nature: A social network for businesses that allows the user to connect with other users to make business connections and keep in touch with previous business partners.
Constraints: You have to keep your profile updated often or else you risk losing out on opportunities.
Opportunities: Great way to stay up to date in the industry, showing upcoming trends and new ideas. It is easier to find the necessary people as you can just search who or what service you would need. It is free.
Parameters: A lot of advertising spam is on LinkedIn.
Youtube
Nature: It is a video sharing website.
Constraints: You must market your videos in order for them to be seen, unless followers are subscribed to you they will not see your videos on their feed.
Opportunities: Video length is not capped, its free to use and easy to upload. You can personalize your channel to suit the business with a header, profile photo and cover video. More than 50% of internet traffic comes through you tube.
Parameters: People disliking the video can look bad for the business and there is no guarantee people will watch your videos.
Content, design and technology all have to work together to be successful. For example if you have excellent content but it is hard to read with the design of the page, people will not read it. It is important to understand how each of them works, for example how Facebook’s layout is and how to best use it. It is important to think about how content will look on each platform as a tweet will look very different from a Facebook post for example. Having all of these factor work together will create a more successful campaign therefore creating more traffic.
