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What is a marketing agency? The marketing group, also known as marketing agencies are the specialized groups that assist a commercial enterprise entity to collect a brand price in the best manner possible. It includes a group of specialists who have had numerous studies about the subject of marketing and that they use their expertise in bringing the high - quality out of any commercial enterprise entity or a company. The marketing agencies encompass a collection of those who work towards the improvement of any organization in a manner that brings quite a few profits. They are fairly specialized and informed and deliver the large responsibility of safeguarding the logo cost of an organization in the advertising and marketing area. What do the marketing agencies do for the companies? The marketing agencies can either work for a specific sort of groups by working for a brand new organization in organizing it in the marketplace area via way of means of constructing its logo cost from scratch or they also can work for huge already installed company in retaining their logo cost and their maximum posting withinside the marketplace industry. Marketing agencies are important for all styles of businesses. It guarantees the long-time achievement of the company and usually comes up with new thoughts and approaches where they could preserve a long time relationship with their fellow clients. The entrepreneurs speak all of the pros and cons of the approach that are advised to use with the sponsor. They are professionals and for this reason, the sponsor will pay for something well worth the investment. A marketing agency has a lot of features to perform like net designing, social media advertising, net videos, etc., Not only this but they do sessions for business, branding, marketing campaign improvement, hoardings, emails or newsletters, advertisements, and pamphlets, etc. But now the features of the marketing businesses are no longer restricted to these. It has become an all-rounder improvement of the selling goods or the brand. How to find and hire a good marketing agency? Steps to find a good marketing agency. - Knowing your brand. - Knowing your goals and needs. - Know if they are local or national firms. - Starting your search. - Checking their website quality. - Checking their credentials. - Holding meetings. - Get in touch. - Making them pitch their idea. - Taking final decisions. What are the types of marketing agencies? Marketing agencies are classified based on the different functions they perform. They can be agencies that perform all the functions entirely together or can also have different agencies that focus only on one main function. For example – Advertising agency - Advertising agencies are an innovative set of people that create an excellent marketing plan and expand it right into a hit marketing campaign through print media like magazines, newspapers, hoardings, etc. They additionally consist of radio and tv withinside the plan. Hence, these advertising agencies may be of awesome use in reaching out to a huge audience. Branding agency - Branding agencies are those that assist you with the initial stage of your organization building. When a dealer decides to begin a brand new business, they have no readymade agency name, brand, etc. The branding agency is the that helps you plan and strategize approximately the agency name, brand, visible identity, etc., with the assistance of print and layout people. Graphics and designs agency - Graphics and designing marketing might also additionally delivers a concern on social media. It is a company that makes a speciality of growing online clients via websites. The only aim is to draw increasingly more clients to the website of the organization. Email and e-newsletter is a way of virtual advertising by marketing agencies. Market research agency - The branding agency specializes in constructing an area for a brand new corporation while the market research agency studies the marketplace and the demands. This no longer follows the newly created corporations as they have got slightly into the marketplace. Media design agency - The media organization is another type of organization that works in association with some other agencies. This organization works with the marketing agencies in making plans that are appropriate platforms for marketing. Printing agency - The printing agency tests out for exact add-ons and promotes your brand via the print. It manages the 3 components i.e. the budget, print quality, and deadlines. Public relations(PR) - The general public relations agency is no longer the most effective enterprise within the marketplace. They inspect topics just like the advertising and remarks from the newspaper, magazine, television, or radio, model you had planned. Social media agency - With the continuous growth in technology on social networking websites and gain a lot of traffic in the website online. For example, social websites like LinkedIn, Facebook, Twitter, YouTube, Tumblr, etc. The social media agency facilitates you in constructing your brand extensively over the social media platform. Web developing agency - Web designing agencies are responsible for constructing an appealing and user-friendly website and expanding it nicely with a theme, uptime, readability, and net designing in association with graphics and design agencies in addition to social media marketing. However, a few corporations no longer have a separate affiliating agencies, instead, the whole thing is furnished below the same agency. What are the advantages of marketing agencies? Let us look at some of the advantages of marketing. - Hiring an expert professional marketer. A professional advertising individual could make great adjustments to the corporation's revenue. With professional assistance, you could see greater improvements in your business. - Access to the expert interpretation of marketplace data. The main goal of advertising and marketing agencies is to increase the efficiency, performance, and productiveness of the strategy of an organization. When you hire an advertising company, you get the correct analytical reports. The complete activity is performed by expert and certified people. - You shop time and cash. When you pick an in-housing marketer, you require skillful personnel. Therefore, you may need to educate your personnel to be consistent with the requirement of the marketer. However, in case you prefer to hire an expert advertising company, the task is handled by experts instead of educating the complete group of workers. Hence, the advertising company is more useful than in-housing entrepreneurs. - They live alongside the cutting-edge advertising trend. An in-housing marketer handles the entirety on his own. Thus, there are greater odds of them being ineffective. However, advertising corporations take schooling as their predominant asset. They consider education and getting alongside the cutting-edge tendencies in advertising. - The out of doors attitude. When you rent an advertising company, they provide you with an out of doors attitude of the repute of your business. The first step closer to fulfillment is figuring out the modern-day role and aiming for better. Thus, we’ll say that certainly advertising agencies are worth hiring for the business. Final thoughts on the marketing agency. After knowing what you want to advertise, you should have an idea of what company you’re searching for. Then you could look for the organizations in that shape, profile, and improve your ambition. Choosing the advertising agency for your enterprise have to be a long, analytical process. After all, your enterprise and you need a company that appreciates you and takes its tasks seriously. That is when you can see a noticible growth in your business. Read the full article

What is a marketing agency? The marketing group, also known as marketing agencies are the specialized groups that assist a commercial enterprise entity to collect a brand price in the best manner possible. It includes a group of specialists who have had numerous studies about the subject of marketing and that they use their expertise in bringing the high - quality out of any commercial enterprise entity or a company. The marketing agencies encompass a collection of those who work towards the improvement of any organization in a manner that brings quite a few profits. They are fairly specialized and informed and deliver the large responsibility of safeguarding the logo cost of an organization in the advertising and marketing area. What do the marketing agencies do for the companies? The marketing agencies can either work for a specific sort of groups by working for a brand new organization in organizing it in the marketplace area via way of means of constructing its logo cost from scratch or they also can work for huge already installed company in retaining their logo cost and their maximum posting withinside the marketplace industry. Marketing agencies are important for all styles of businesses. It guarantees the long-time achievement of the company and usually comes up with new thoughts and approaches where they could preserve a long time relationship with their fellow clients. The entrepreneurs speak all of the pros and cons of the approach that are advised to use with the sponsor. They are professionals and for this reason, the sponsor will pay for something well worth the investment. A marketing agency has a lot of features to perform like net designing, social media advertising, net videos, etc., Not only this but they do sessions for business, branding, marketing campaign improvement, hoardings, emails or newsletters, advertisements, and pamphlets, etc. But now the features of the marketing businesses are no longer restricted to these. It has become an all-rounder improvement of the selling goods or the brand. How to find and hire a good marketing agency? Steps to find a good marketing agency. - Knowing your brand. - Knowing your goals and needs. - Know if they are local or national firms. - Starting your search. - Checking their website quality. - Checking their credentials. - Holding meetings. - Get in touch. - Making them pitch their idea. - Taking final decisions. What are the types of marketing agencies? Marketing agencies are classified based on the different functions they perform. They can be agencies that perform all the functions entirely together or can also have different agencies that focus only on one main function. For example – Advertising agency - Advertising agencies are an innovative set of people that create an excellent marketing plan and expand it right into a hit marketing campaign through print media like magazines, newspapers, hoardings, etc. They additionally consist of radio and tv withinside the plan. Hence, these advertising agencies may be of awesome use in reaching out to a huge audience. Branding agency - Branding agencies are those that assist you with the initial stage of your organization building. When a dealer decides to begin a brand new business, they have no readymade agency name, brand, etc. The branding agency is the that helps you plan and strategize approximately the agency name, brand, visible identity, etc., with the assistance of print and layout people. Graphics and designs agency - Graphics and designing marketing might also additionally delivers a concern on social media. It is a company that makes a speciality of growing online clients via websites. The only aim is to draw increasingly more clients to the website of the organization. Email and e-newsletter is a way of virtual advertising by marketing agencies. Market research agency - The branding agency specializes in constructing an area for a brand new corporation while the market research agency studies the marketplace and the demands. This no longer follows the newly created corporations as they have got slightly into the marketplace. Media design agency - The media organization is another type of organization that works in association with some other agencies. This organization works with the marketing agencies in making plans that are appropriate platforms for marketing. Printing agency - The printing agency tests out for exact add-ons and promotes your brand via the print. It manages the 3 components i.e. the budget, print quality, and deadlines. Public relations(PR) - The general public relations agency is no longer the most effective enterprise within the marketplace. They inspect topics just like the advertising and remarks from the newspaper, magazine, television, or radio, model you had planned. Social media agency - With the continuous growth in technology on social networking websites and gain a lot of traffic in the website online. For example, social websites like LinkedIn, Facebook, Twitter, YouTube, Tumblr, etc. The social media agency facilitates you in constructing your brand extensively over the social media platform. Web developing agency - Web designing agencies are responsible for constructing an appealing and user-friendly website and expanding it nicely with a theme, uptime, readability, and net designing in association with graphics and design agencies in addition to social media marketing. However, a few corporations no longer have a separate affiliating agencies, instead, the whole thing is furnished below the same agency. What are the advantages of marketing agencies? Let us look at some of the advantages of marketing. - Hiring an expert professional marketer. A professional advertising individual could make great adjustments to the corporation's revenue. With professional assistance, you could see greater improvements in your business. - Access to the expert interpretation of marketplace data. The main goal of advertising and marketing agencies is to increase the efficiency, performance, and productiveness of the strategy of an organization. When you hire an advertising company, you get the correct analytical reports. The complete activity is performed by expert and certified people. - You shop time and cash. When you pick an in-housing marketer, you require skillful personnel. Therefore, you may need to educate your personnel to be consistent with the requirement of the marketer. However, in case you prefer to hire an expert advertising company, the task is handled by experts instead of educating the complete group of workers. Hence, the advertising company is more useful than in-housing entrepreneurs. - They live alongside the cutting-edge advertising trend. An in-housing marketer handles the entirety on his own. Thus, there are greater odds of them being ineffective. However, advertising corporations take schooling as their predominant asset. They consider education and getting alongside the cutting-edge tendencies in advertising. - The out of doors attitude. When you rent an advertising company, they provide you with an out of doors attitude of the repute of your business. The first step closer to fulfillment is figuring out the modern-day role and aiming for better. Thus, we’ll say that certainly advertising agencies are worth hiring for the business. Final thoughts on the marketing agency. After knowing what you want to advertise, you should have an idea of what company you’re searching for. Then you could look for the organizations in that shape, profile, and improve your ambition. Choosing the advertising agency for your enterprise have to be a long, analytical process. After all, your enterprise and you need a company that appreciates you and takes its tasks seriously. That is when you can see a noticible growth in your business. Read the full article

Create Hundreds of Amazon Campaigns in One Click: Automated Keyword Harvesting, Competitor Offense & Brand Defense with AiHello One-Click Campaign Creation for Multiple Products (with Auto Keyword Harvesting, Competitor Targeting & Brand Defense) TL;DR: Stop building campaigns one by one. With AiHello, you can select many products, pick multiple marketplaces, set a target ACOS and budget, and launch complete campaign sets: Performance Max-style, Brand Defense, Competitor Offense, or Custom in seconds. Keywords, competitor ASINs, and defensive targets are automatically generated and maintained by AutoPilot. Index - Why this matters - What you can launch in one click - Prerequisites - Step-by-step: Launch at scale - Step 1 Select products - Step 2 Pick your campaign format - Step 3 Set target ACOS & budgets - Step 4 (Optional) Advanced settings - Step 5 Nexus: choose marketplaces - Step 6 Launch - How the automation works (keywords, competitors, defense) - Manual overrides (and when to avoid them) - Scale math: what “one click” really means - Best practices & guardrails - FAQ Why this matters Launching campaigns for tens or hundreds of products the old way is a productivity tax. Keyword research, competitor mapping, brand defense, budgets, naming, placements that repeat that across multiple marketplaces and you’re burning days. AiHello compresses that into a single workflow: pick products, pick marketplaces, set strategy, launch. AutoPilot then keeps tuning bids and harvesting terms so performance doesn’t decay after week one. What you can launch in one click - Performance Max (All-in-One Targeting) : A bundled setup that covers the major targeting types so you can “cover the field” fast. - Brand Defense" Protect your branded queries and product pages so competitors don’t siphon your demand. - Competitor Offense" Systematically target competitor ASINs and adjacent terms where you can win. - Custom: Hand-pick the mix of targeting types; AiHello still assists with target ACOS and budget suggestions based on historical data. Most brands start with Performance Max or Custom, then layer Defense and Offense based on margin and share-of-voice goals. Prerequisites - Connect your Amazon profile to AiHello (so we can read historical performance and push campaigns). - Ensure your products (ASINs) are active and eligible in each marketplace you plan to target. - Know your target ACOS range and a sensible per-campaign budget floor (AiHello will suggest both, but it helps to have a guardrail). Step-by-step: Launch at scale Step 1 Select products From your AiHello profile, open the Campaigns page and click Create Campaign. Select one, many, or all products you want to launch. Bulk selection is supported. Step 2 Pick your campaign format Choose from Performance Max, Brand Defense, Competitor Offense, or Custom. If you aren’t sure, start with Performance Max for maximum coverage, then add Defense/Offense once you see traction. Step 3 Set target ACOS & budgets AiHello automatically proposes a target ACOS for each product based on historical sales and margins (when available) and recommends a per-campaign budget. If you set a very aggressive (low) ACOS, AiHello will warn you if that’s likely to choke traffic. You can accept, nudge, or override these values. Example: set a $10/day starting budget to spread risk across many new campaigns, then let AutoPilot reallocate via performance. Step 4 (Optional) Advanced settings - Placement boosts : Top of Search and Product Pages boosts are calculated automatically; override them if you have a strong POV for a product line. - Naming conventions : Compose campaign names using tokens like a custom prefix, ASIN, and ad type to keep everything organized. - Portfolio : Assign new campaigns to an existing or new portfolio for clean budget control. Step 5 (Optional) : Nexus: choose marketplaces Toggle the Nexus option to deploy the same product set across multiple marketplaces (e.g., US, UK, CA). AiHello adapts keywords and ASIN targeting per marketplace, so you don’t need separate research. Step 6 : Launch Click Launch Campaigns. AiHello queues the builds and pushes them live via Amazon’s API, rolling out your complete structure. That’s it. How the automation works (keywords, competitors, defense) Automated Keyword Harvesting AutoPilot continuously discovers, scores, and adds new search terms while trimming losers. It also moves winners to proper match types so you don’t bleed budget in the wrong buckets. Automated Competitor Targeting (ASIN Targets) AiHello identifies high-value competitor ASINs for each product and builds Competitor Offense campaigns that stalk them where they convert. As signals change, the target set updates automatically. Automated Brand Defense Protect your branded search terms and product pages with defensive campaigns so rivals can’t buy your own demand. Defense is tuned to be efficient and is maintained alongside harvesting. Manual overrides (and when to avoid them) You can pre-seed keywords or competitor ASINs during creation. When you do, AiHello respects your inputs and won’t add its automatic list for those fields. Our recommendation: leave them empty on day one so AutoPilot can learn broadly, then surgically pin or exclude terms later if your brand has hard rules. Scale math: what “one click” really means Let’s say you’re launching 20 products with 8 campaign types each across 5 marketplaces. That’s 20 × 8 × 5 = 800 campaigns created from a single action and each with keyword harvesting, competitor ASIN targeting, and defense configured. AiHello handles the sequencing and push so you don’t have to babysit rollouts. Best practices & guardrails - Start sensible, scale smart: Use conservative starting budgets across many campaigns; let AutoPilot concentrate spend where ROAS shows up. - Don’t over-constrain ACOS on day one: Ultra-low targets can suffocate learning. Aim for a learning ACOS, then ratchet down. - Name cleanly: Adopt naming tokens (Brand-Line-ASIN-Type) so reporting and bulk edits are painless. - Portfolio discipline: Group by objective (Prospecting, Defense, Offense) so budget shifts are intentional. - Iterate weekly, not hourly: Let the system accumulate signal before you judge a new structure. FAQ Can I set different target ACOS per product? Yes. AiHello proposes per-product targets based on history. You can override them individually or in bulk. What about Top of Search and Product Page multipliers? AiHello auto-calculates sensible boosts. Override if you have data showing a specific placement wins for a product line. Can I launch to multiple marketplaces at once? Yes, use Nexus. Keywords, competitor ASINs, and budgets adapt to each marketplace automatically. Should I pre-load my own keywords? Only if you must enforce a strict list. Otherwise, let AutoPilot harvest broadly and prune. You can layer rules later. Final take If you’re still building campaigns by hand, you’re leaving growth on the floor. One-click creation plus continuous harvesting and targeting is the new baseline. Launch big, learn fast, and let AiHello’s AutoPilot do the boring, relentless tuning that compounds over time. Ready to roll out? Open Create Campaign, select your products, set your targets, choose marketplaces, and hit Launch. The rest is automated. Read the full article

Manual Dayparting in AiHello: Precision Scheduling to Cut Waste and Win High-Intent Hours Summary: Manual dayparting lets you pause and resume delivery by hour and weekday at the product or campaign level so you stop paying for low-quality traffic and concentrate budget when shoppers actually convert. It’s powerful, a bit advanced, and absolutely worth it once you have enough hourly data from Amazon Marketing Stream. Index - What is manual dayparting (and how it works in AiHello) - Why you must wait for data first (Marketing Stream 101) - Dayparting by product vs. by campaign - Reading the charts: hours, weekdays, and deltas - When to shut off hours (and when not to) - Manual vs. automated dayparting (what’s the difference?) - How to enable manual dayparting in AiHello - Lifetime schedules, overrides, and maintenance - A practical playbook: from data to schedule - Common pitfalls and how to avoid them - FAQ What is manual dayparting (and how it works in AiHello) Manual dayparting is the control to explicitly switch ads off during weak hours and switch them on during strong hours. In AiHello, you can apply this schedule to all campaigns for a product (recommended) or to specific campaigns if you need surgical control. Think of it as the budget’s bodyguard: it keeps your spend away from hours that chronically underperform and pushes that money into windows where conversion rate (CVR) and order density are consistently better. Why you must wait for data first (Marketing Stream 101) Dayparting is only as good as the hourly dataset behind it. AiHello powers dayparting with Amazon Marketing Stream; Amazon’s intraday feed that reports performance by hour and other signals. Two critical realities: - No backfill: Hourly data starts the day you connect your Amazon Ads account to AiHello. Yesterday’s hourly breakdown won’t appear retroactively. - Patience pays: we recommend waiting at least 2-3 weeks so weekday/hour patterns stabilize. A few days of data is not enough to decide what to cut. Only after those first couple of weeks should you enable manual dayparting. Until then, let campaigns gather reliable hourly signal. Dayparting by product vs. by campaign You can schedule at two levels: - By Product (Recommended): Flips all campaigns linked to that product on/off together. This keeps messaging, bids, and placements aligned for the ASIN across hours. - By Campaign: Useful for special tactics (e.g., a branded defense campaign that always stays on while competitor offense sleeps during poor hours). Use when the product’s campaigns have different strategic roles. Rule of thumb: Start by product for simplicity and consistency. Graduate to by campaign once you’ve proven there’s a reason to stagger different campaign types across the day. Reading the charts: hours, weekdays, and deltas Once Marketing Stream data accumulates, AiHello shows how your product performs by hour of day and day of week. You’ll typically review: - Clicks & CPC: Does volume spike when CPC surges? If so, your spend may be concentrated in expensive windows that don’t convert. - Conversion Rate (CVR): The core signal. Look for consistent peaks and troughs, not one-off spikes. - CVR Delta: How a specific hour’s CVR compares to its baseline. This normalizes for seasonality and lets you see relative strength/weakness. Example patterns we often see: pre-dawn hours sometimes show strong CVR in certain categories (fewer window-shoppers), late morning may dip, and weekends especially Sunday can surge as buyers finish carts. Your dataset is the truth; trust the hourly and weekday deltas over gut feel. When to shut off hours (and when not to) Use dayparting to cut persistently unprofitable windows. A simple decision framework: - Evidence of weakness: The hour’s CVR is substantially below your product’s average (negative CVR delta), and CPCs aren’t unusually cheap enough to compensate. - Bleeding spend: You’re paying for clicks during those hours, but orders lag far behind comparable windows. - Stability: The pattern holds across multiple weeks and isn’t an artifact of a single promotion or out-of-stock event. When those conditions are met, it’s reasonable to switch off those hours. For example, if Friday 2-3 a.m. drains budget with low CVR and no delayed orders to make up for it, switch off the product for that window and resume at 4 a.m. When not to cut: - Lagged conversions: Some categories see orders later from earlier clicks. If an hour looks weak on click-to-order, check if assisted conversions land later. - Ranking momentum: Excessive on/off flapping can destabilize your auction presence. Aim for clean blocks, not strobe lights. - New launches: Early learning benefits from continuous data. Avoid aggressive cuts in week one. Manual vs. automated dayparting (what’s the difference?) AiHello offers both: - Automated Dayparting (via AutoPilot): Adjusts bids up/down based on time-of-day patterns. It piggybacks on Amazon’s bid-boost rules and is gentler because ads never completely stop. - Manual Dayparting: Hard switch off/on at scheduled hours. You gain maximum control and the ability to cut waste to zero in weak windows but you must use it judiciously to avoid delivery whiplash. Blended approach: Start with automated to shape spend, then add manual off-blocks where the data shows chronic underperformance. How to enable manual dayparting in AiHello - Open the Dayparting tab. Confirm you have at least 2-3 weeks of hourly data in the charts. - Choose your level: - By Product: One schedule flips all campaigns for the product. - By Campaign: Build schedules per campaign (optional advanced control). - Click hours/weekday blocks to set Off windows. Leave the rest On. - Save the schedule. AiHello will now pause and resume according to your plan. Tip: If you operate across multiple marketplaces, align schedules with buyer behavior per region. Don’t copy-paste a US schedule into the UK without checking the local chart. Lifetime schedules, overrides, and maintenance Once set at the product level, your manual dayparting schedule runs indefinitely. AiHello switches campaigns off/on at those times every day. You can: - Temporarily disable the schedule (e.g., during events like Prime-type promotions when you want maximum reach). - Edit the matrix as patterns evolve (seasonality, price changes, new reviews, fresh competition). A practical playbook: from data to schedule 1) Collect enough signal Connect Amazon Ads, then let data accumulate. Resist the urge to cut after 72 hours; hourly patterns can be noisy in the short term. 2) Rank hours by efficiency, not just CVR CVR is critical, but combine it with CPC and volume. A simple score is Orders per $100 spend by hour (or the inverse, Cost per Order). If an hour consistently produces half the orders at the same or higher CPC, it’s a candidate to turn off. 3) Validate across weekdays Some hours are great on weekends but weak on weekdays (and vice versa). AiHello’s weekday chart helps you avoid “averages that lie.” Build off-blocks that reflect both hour and weekday patterns. 4) Set clean blocks Prefer multi-hour off-blocks (e.g., 1-4 a.m.) over choppy on/off toggles every hour. Clean blocks reduce auction instability and are easier to maintain. 5) Start conservative Cut the bottom 10-20% hours first. Review for two weeks. If performance lifts and stability holds, expand the off-blocks. If delivery feels brittle, roll back. 6) Review after big changes Major price updates, inventory shifts, review swings, or new competitors can reshape your hourly curve. Re-check schedules after such events. WeekdayOff BlocksNotesMon-Thu01:00-04:00Persistently weak CVR; budget redirected to midday.Fri02:00-04:00Extra dip early Friday; leave 01:00 on due to late-night shoppers.Sat-Keep fully on; category shows strong weekend momentum.Sun-High buying intent; do not throttle. This is illustrative only. Always follow your product’s charts in AiHello. Common pitfalls and how to avoid them - Over-eager cutting: Turning off too many hours too soon can starve learning and collapse reach. Trim in stages. - Ignoring attribution lag: If your category buys after research, hours may look unprofitable when they’re actually top-of-funnel assist. Check assisted patterns before cutting. - Copy-pasting schedules across marketplaces: Behavior differs by country and even region. Validate locally. - Whiplash toggling: Rapid on/off every hour confuses pacing. Favor blocks and keep changes weekly, not daily. - Forgetting brand defense: If competitors prey on your brand terms, consider leaving defense always on even when trimming prospecting hours. FAQ How is manual dayparting different from bid adjustments? Bid adjustments soften spend; manual dayparting cuts it entirely for selected hours. Use bids for nuance, dayparting for “no-go” windows. Do I need to change placement multipliers? Not specifically for dayparting. However, if Top-of-Search is only efficient during certain hours, pairing modest multipliers with a manual schedule can amplify gains. What happens to learning when I switch off campaigns? Occasional, well-defined off-blocks are fine. Constantly flipping on/off every hour can hurt stability. Keep schedules clean and review weekly. Can I run different schedules for different campaigns of the same product? Yes. Start at product level, then override at campaign level only when there’s a clear strategic reason. Will AiHello maintain the schedule indefinitely? Yes. Your schedule persists until you change it. Revisit it quarterly or after major catalog/market changes. Bottom line Manual dayparting is a scalpel. Use it after you’ve collected enough Marketing Stream data, and use it to remove hours that consistently burn cash. Start at the product level, keep blocks clean, blend with automated bid-based dayparting for finesse, and review regularly. Done right, you’ll see lower cost per order and better ACOS without starving growth. Next step: Open a product in AiHello, check the hourly and weekday charts, and carve out your first conservative off-block. Let the data prove the lift then expand. Read the full article

Action Pulse: Precision, Rules-Driven Control for Your Amazon Ads When you need to override AutoPilot or enforce your own guardrails then Action Pulse executes your rules, every day, without drama. TL;DR: - What: Action Pulse is manual, rules-driven automation for search terms and products. - Why: Use AutoPilot for end-to-end optimization; use Action Pulse when you want explicit control (e.g., “negate any term with >5 clicks and 0 sales”). - How: Build a filter → save it as an Action Pulse → choose the action (Adjust Bid or Negate) → set lookback → enable. It runs daily. What’s inside - What is Action Pulse? - When to use Action Pulse vs. AutoPilot - Example rule: Negate terms with >5 clicks and 0 sales - Automation options: Adjust Bid vs. Negate - Daily schedule & lookback windows - QA & verification before you go live - Best practices (don’t skip these) - FAQ What is Action Pulse? Action Pulse is AiHello’s manual, rules-driven automation layer. Different parts of the product have their own Action Pulse: campaigns, products, and most critically search terms. Search terms are where the real performance signal lives, so a clean, rules-first discipline here prevents waste and accelerates winners. If you’re all-in on AutoPilot, great and that should generally handle bid adjustments, harvesting, and negations. But when you want explicit control or to enforce a specific threshold rule, Action Pulse is your scalpel. When to use Action Pulse vs. AutoPilot Use AutoPilot by default.  It coordinates bid changes, harvesting, and negatives with a full-funnel view. If you want hands-off optimization, this is it. Use Action Pulse when you need hard rules  e.g. “Negate any search term with >X clicks and 0 sales,” or “If ACOS > target for N days, cut bid.” It’s opinionated, predictable, and runs daily. Example rule: Negate search terms with >5 clicks and 0 sales This example mirrors the walkthrough from our video transcript. (In practice, most accounts use 10–20 clicks as the cutoff and tune it to your price point and baseline CVR.) - Go to: Ads → Search Terms. - Create your filter. Name it something obvious like “No Sales + 5 Clicks”. - Add conditions: - Clicks > 5 - Sales = 0 - Apply the filter to preview which search terms will be impacted. Sanity-check the list. - Save as Action Pulse. Open Action Pulse, select the saved filter, and create an automation. - Choose the action: Negate (exact/phrase according to your structure) or select Adjust Bid if you prefer a step-down first. - Set the lookback window: e.g., last 7–14 days (see notes below). - Enable it. Click Update/Save so it starts running automatically. Reality check: If your catalog has low traffic or long consideration cycles, start with a bid reduction rule first (e.g., minus 15–25%), and only escalate to negate once the lookback confidently shows no sales. You’re trading exploration for certainty so be intentional. Automation options: Adjust Bid vs. Negate - Adjust Bid : Decrease bids on wasteful terms (e.g., no sales or ACOS ≫ target). Useful when you still want to test the waters at a lower CPC. - Negate: Hard stop. Ideal for irrelevant queries or terms that repeatedly burn budget with no conversions. You can chain strategies: first reduce bids when Clicks > X and Sales = 0, then negate if still no sales after another lookback window. Daily schedule & lookback windows Action Pulse runs every day, checking your rules against the last N days of data. Pick a window that matches your traffic: - High-traffic SKUs: 7 days is usually enough. - Medium traffic: 14 days is safer. - Slow movers / seasonal: 21–30 days to avoid false negatives. QA & verification before you go live - Apply the filter first and review the candidate terms. - Spot-check outliers (new launches, high AOV items, seasonal spikes). - Pilot on a subset (one portfolio or brand) for 3–7 days, then roll out. - Log changes (enable change tracking) so you can rollback or tune thresholds confidently. Best practices (don’t skip these) - Set thresholds by price & CVR. A $15 add-on and a $120 hero SKU don’t deserve the same “X clicks → negate” line. - Avoid rule collisions. If AutoPilot is handling negatives, make sure your Action Pulse rules complement not fight it. - Seasonality matters. Weekends and promos distort CVR. Use longer lookbacks during peaks; shorten once the dust settles. - Document intent. Name rules precisely (“ST | clicks>15 & sales=0 | negate”) so teammates know the why, not just the what. FAQ Should I rely on AutoPilot or Action Pulse? Default to AutoPilot. Use Action Pulse for explicit, non-negotiable rules you want enforced daily. What’s a sensible “no-sales clicks” threshold? Most accounts start at 10–20 clicks. If your AOV is high or your sales cycle is longer, start with a bid reduction and escalate to negate later. Can I run bid-down first, then negate? Yes. Create a step-down rule (e.g., reduce bid 15–25%), then a second rule to negate if there are still no sales after another lookback. How often does Action Pulse run? Daily. It evaluates your rules against the most recent data in the lookback window you chose. Put waste on a timer Install a “no-sales clicks” Action Pulse today, let it run daily, and watch your search term hygiene tighten up—without babysitting. Enable Action Pulse Read the full article

Create Hundreds of Amazon Campaigns in One Click: Automated Keyword Harvesting, Competitor Offense & Brand Defense with AiHello One-Click Campaign Creation for Multiple Products (with Auto Keyword Harvesting, Competitor Targeting & Brand Defense) TL;DR: Stop building campaigns one by one. With AiHello, you can select many products, pick multiple marketplaces, set a target ACOS and budget, and launch complete campaign sets: Performance Max-style, Brand Defense, Competitor Offense, or Custom in seconds. Keywords, competitor ASINs, and defensive targets are automatically generated and maintained by AutoPilot. Index - Why this matters - What you can launch in one click - Prerequisites - Step-by-step: Launch at scale - Step 1 Select products - Step 2 Pick your campaign format - Step 3 Set target ACOS & budgets - Step 4 (Optional) Advanced settings - Step 5 Nexus: choose marketplaces - Step 6 Launch - How the automation works (keywords, competitors, defense) - Manual overrides (and when to avoid them) - Scale math: what “one click” really means - Best practices & guardrails - FAQ Why this matters Launching campaigns for tens or hundreds of products the old way is a productivity tax. Keyword research, competitor mapping, brand defense, budgets, naming, placements that repeat that across multiple marketplaces and you’re burning days. AiHello compresses that into a single workflow: pick products, pick marketplaces, set strategy, launch. AutoPilot then keeps tuning bids and harvesting terms so performance doesn’t decay after week one. What you can launch in one click - Performance Max (All-in-One Targeting) : A bundled setup that covers the major targeting types so you can “cover the field” fast. - Brand Defense" Protect your branded queries and product pages so competitors don’t siphon your demand. - Competitor Offense" Systematically target competitor ASINs and adjacent terms where you can win. - Custom: Hand-pick the mix of targeting types; AiHello still assists with target ACOS and budget suggestions based on historical data. Most brands start with Performance Max or Custom, then layer Defense and Offense based on margin and share-of-voice goals. Prerequisites - Connect your Amazon profile to AiHello (so we can read historical performance and push campaigns). - Ensure your products (ASINs) are active and eligible in each marketplace you plan to target. - Know your target ACOS range and a sensible per-campaign budget floor (AiHello will suggest both, but it helps to have a guardrail). Step-by-step: Launch at scale Step 1 Select products From your AiHello profile, open the Campaigns page and click Create Campaign. Select one, many, or all products you want to launch. Bulk selection is supported. Step 2 Pick your campaign format Choose from Performance Max, Brand Defense, Competitor Offense, or Custom. If you aren’t sure, start with Performance Max for maximum coverage, then add Defense/Offense once you see traction. Step 3 Set target ACOS & budgets AiHello automatically proposes a target ACOS for each product based on historical sales and margins (when available) and recommends a per-campaign budget. If you set a very aggressive (low) ACOS, AiHello will warn you if that’s likely to choke traffic. You can accept, nudge, or override these values. Example: set a $10/day starting budget to spread risk across many new campaigns, then let AutoPilot reallocate via performance. Step 4 (Optional) Advanced settings - Placement boosts : Top of Search and Product Pages boosts are calculated automatically; override them if you have a strong POV for a product line. - Naming conventions : Compose campaign names using tokens like a custom prefix, ASIN, and ad type to keep everything organized. - Portfolio : Assign new campaigns to an existing or new portfolio for clean budget control. Step 5 (Optional) : Nexus: choose marketplaces Toggle the Nexus option to deploy the same product set across multiple marketplaces (e.g., US, UK, CA). AiHello adapts keywords and ASIN targeting per marketplace, so you don’t need separate research. Step 6 : Launch Click Launch Campaigns. AiHello queues the builds and pushes them live via Amazon’s API, rolling out your complete structure. That’s it. How the automation works (keywords, competitors, defense) Automated Keyword Harvesting AutoPilot continuously discovers, scores, and adds new search terms while trimming losers. It also moves winners to proper match types so you don’t bleed budget in the wrong buckets. Automated Competitor Targeting (ASIN Targets) AiHello identifies high-value competitor ASINs for each product and builds Competitor Offense campaigns that stalk them where they convert. As signals change, the target set updates automatically. Automated Brand Defense Protect your branded search terms and product pages with defensive campaigns so rivals can’t buy your own demand. Defense is tuned to be efficient and is maintained alongside harvesting. Manual overrides (and when to avoid them) You can pre-seed keywords or competitor ASINs during creation. When you do, AiHello respects your inputs and won’t add its automatic list for those fields. Our recommendation: leave them empty on day one so AutoPilot can learn broadly, then surgically pin or exclude terms later if your brand has hard rules. Scale math: what “one click” really means Let’s say you’re launching 20 products with 8 campaign types each across 5 marketplaces. That’s 20 × 8 × 5 = 800 campaigns created from a single action and each with keyword harvesting, competitor ASIN targeting, and defense configured. AiHello handles the sequencing and push so you don’t have to babysit rollouts. Best practices & guardrails - Start sensible, scale smart: Use conservative starting budgets across many campaigns; let AutoPilot concentrate spend where ROAS shows up. - Don’t over-constrain ACOS on day one: Ultra-low targets can suffocate learning. Aim for a learning ACOS, then ratchet down. - Name cleanly: Adopt naming tokens (Brand-Line-ASIN-Type) so reporting and bulk edits are painless. - Portfolio discipline: Group by objective (Prospecting, Defense, Offense) so budget shifts are intentional. - Iterate weekly, not hourly: Let the system accumulate signal before you judge a new structure. FAQ Can I set different target ACOS per product? Yes. AiHello proposes per-product targets based on history. You can override them individually or in bulk. What about Top of Search and Product Page multipliers? AiHello auto-calculates sensible boosts. Override if you have data showing a specific placement wins for a product line. Can I launch to multiple marketplaces at once? Yes, use Nexus. Keywords, competitor ASINs, and budgets adapt to each marketplace automatically. Should I pre-load my own keywords? Only if you must enforce a strict list. Otherwise, let AutoPilot harvest broadly and prune. You can layer rules later. Final take If you’re still building campaigns by hand, you’re leaving growth on the floor. One-click creation plus continuous harvesting and targeting is the new baseline. Launch big, learn fast, and let AiHello’s AutoPilot do the boring, relentless tuning that compounds over time. Ready to roll out? Open Create Campaign, select your products, set your targets, choose marketplaces, and hit Launch. The rest is automated. Read the full article

Manual Dayparting in AiHello: Precision Scheduling to Cut Waste and Win High-Intent Hours Summary: Manual dayparting lets you pause and resume delivery by hour and weekday at the product or campaign level so you stop paying for low-quality traffic and concentrate budget when shoppers actually convert. It’s powerful, a bit advanced, and absolutely worth it once you have enough hourly data from Amazon Marketing Stream. Index - What is manual dayparting (and how it works in AiHello) - Why you must wait for data first (Marketing Stream 101) - Dayparting by product vs. by campaign - Reading the charts: hours, weekdays, and deltas - When to shut off hours (and when not to) - Manual vs. automated dayparting (what’s the difference?) - How to enable manual dayparting in AiHello - Lifetime schedules, overrides, and maintenance - A practical playbook: from data to schedule - Common pitfalls and how to avoid them - FAQ What is manual dayparting (and how it works in AiHello) Manual dayparting is the control to explicitly switch ads off during weak hours and switch them on during strong hours. In AiHello, you can apply this schedule to all campaigns for a product (recommended) or to specific campaigns if you need surgical control. Think of it as the budget’s bodyguard: it keeps your spend away from hours that chronically underperform and pushes that money into windows where conversion rate (CVR) and order density are consistently better. Why you must wait for data first (Marketing Stream 101) Dayparting is only as good as the hourly dataset behind it. AiHello powers dayparting with Amazon Marketing Stream; Amazon’s intraday feed that reports performance by hour and other signals. Two critical realities: - No backfill: Hourly data starts the day you connect your Amazon Ads account to AiHello. Yesterday’s hourly breakdown won’t appear retroactively. - Patience pays: we recommend waiting at least 2-3 weeks so weekday/hour patterns stabilize. A few days of data is not enough to decide what to cut. Only after those first couple of weeks should you enable manual dayparting. Until then, let campaigns gather reliable hourly signal. Dayparting by product vs. by campaign You can schedule at two levels: - By Product (Recommended): Flips all campaigns linked to that product on/off together. This keeps messaging, bids, and placements aligned for the ASIN across hours. - By Campaign: Useful for special tactics (e.g., a branded defense campaign that always stays on while competitor offense sleeps during poor hours). Use when the product’s campaigns have different strategic roles. Rule of thumb: Start by product for simplicity and consistency. Graduate to by campaign once you’ve proven there’s a reason to stagger different campaign types across the day. Reading the charts: hours, weekdays, and deltas Once Marketing Stream data accumulates, AiHello shows how your product performs by hour of day and day of week. You’ll typically review: - Clicks & CPC: Does volume spike when CPC surges? If so, your spend may be concentrated in expensive windows that don’t convert. - Conversion Rate (CVR): The core signal. Look for consistent peaks and troughs, not one-off spikes. - CVR Delta: How a specific hour’s CVR compares to its baseline. This normalizes for seasonality and lets you see relative strength/weakness. Example patterns we often see: pre-dawn hours sometimes show strong CVR in certain categories (fewer window-shoppers), late morning may dip, and weekends especially Sunday can surge as buyers finish carts. Your dataset is the truth; trust the hourly and weekday deltas over gut feel. When to shut off hours (and when not to) Use dayparting to cut persistently unprofitable windows. A simple decision framework: - Evidence of weakness: The hour’s CVR is substantially below your product’s average (negative CVR delta), and CPCs aren’t unusually cheap enough to compensate. - Bleeding spend: You’re paying for clicks during those hours, but orders lag far behind comparable windows. - Stability: The pattern holds across multiple weeks and isn’t an artifact of a single promotion or out-of-stock event. When those conditions are met, it’s reasonable to switch off those hours. For example, if Friday 2-3 a.m. drains budget with low CVR and no delayed orders to make up for it, switch off the product for that window and resume at 4 a.m. When not to cut: - Lagged conversions: Some categories see orders later from earlier clicks. If an hour looks weak on click-to-order, check if assisted conversions land later. - Ranking momentum: Excessive on/off flapping can destabilize your auction presence. Aim for clean blocks, not strobe lights. - New launches: Early learning benefits from continuous data. Avoid aggressive cuts in week one. Manual vs. automated dayparting (what’s the difference?) AiHello offers both: - Automated Dayparting (via AutoPilot): Adjusts bids up/down based on time-of-day patterns. It piggybacks on Amazon’s bid-boost rules and is gentler because ads never completely stop. - Manual Dayparting: Hard switch off/on at scheduled hours. You gain maximum control and the ability to cut waste to zero in weak windows but you must use it judiciously to avoid delivery whiplash. Blended approach: Start with automated to shape spend, then add manual off-blocks where the data shows chronic underperformance. How to enable manual dayparting in AiHello - Open the Dayparting tab. Confirm you have at least 2-3 weeks of hourly data in the charts. - Choose your level: - By Product: One schedule flips all campaigns for the product. - By Campaign: Build schedules per campaign (optional advanced control). - Click hours/weekday blocks to set Off windows. Leave the rest On. - Save the schedule. AiHello will now pause and resume according to your plan. Tip: If you operate across multiple marketplaces, align schedules with buyer behavior per region. Don’t copy-paste a US schedule into the UK without checking the local chart. Lifetime schedules, overrides, and maintenance Once set at the product level, your manual dayparting schedule runs indefinitely. AiHello switches campaigns off/on at those times every day. You can: - Temporarily disable the schedule (e.g., during events like Prime-type promotions when you want maximum reach). - Edit the matrix as patterns evolve (seasonality, price changes, new reviews, fresh competition). A practical playbook: from data to schedule 1) Collect enough signal Connect Amazon Ads, then let data accumulate. Resist the urge to cut after 72 hours; hourly patterns can be noisy in the short term. 2) Rank hours by efficiency, not just CVR CVR is critical, but combine it with CPC and volume. A simple score is Orders per $100 spend by hour (or the inverse, Cost per Order). If an hour consistently produces half the orders at the same or higher CPC, it’s a candidate to turn off. 3) Validate across weekdays Some hours are great on weekends but weak on weekdays (and vice versa). AiHello’s weekday chart helps you avoid “averages that lie.” Build off-blocks that reflect both hour and weekday patterns. 4) Set clean blocks Prefer multi-hour off-blocks (e.g., 1-4 a.m.) over choppy on/off toggles every hour. Clean blocks reduce auction instability and are easier to maintain. 5) Start conservative Cut the bottom 10-20% hours first. Review for two weeks. If performance lifts and stability holds, expand the off-blocks. If delivery feels brittle, roll back. 6) Review after big changes Major price updates, inventory shifts, review swings, or new competitors can reshape your hourly curve. Re-check schedules after such events. WeekdayOff BlocksNotesMon-Thu01:00-04:00Persistently weak CVR; budget redirected to midday.Fri02:00-04:00Extra dip early Friday; leave 01:00 on due to late-night shoppers.Sat-Keep fully on; category shows strong weekend momentum.Sun-High buying intent; do not throttle. This is illustrative only. Always follow your product’s charts in AiHello. Common pitfalls and how to avoid them - Over-eager cutting: Turning off too many hours too soon can starve learning and collapse reach. Trim in stages. - Ignoring attribution lag: If your category buys after research, hours may look unprofitable when they’re actually top-of-funnel assist. Check assisted patterns before cutting. - Copy-pasting schedules across marketplaces: Behavior differs by country and even region. Validate locally. - Whiplash toggling: Rapid on/off every hour confuses pacing. Favor blocks and keep changes weekly, not daily. - Forgetting brand defense: If competitors prey on your brand terms, consider leaving defense always on even when trimming prospecting hours. FAQ How is manual dayparting different from bid adjustments? Bid adjustments soften spend; manual dayparting cuts it entirely for selected hours. Use bids for nuance, dayparting for “no-go” windows. Do I need to change placement multipliers? Not specifically for dayparting. However, if Top-of-Search is only efficient during certain hours, pairing modest multipliers with a manual schedule can amplify gains. What happens to learning when I switch off campaigns? Occasional, well-defined off-blocks are fine. Constantly flipping on/off every hour can hurt stability. Keep schedules clean and review weekly. Can I run different schedules for different campaigns of the same product? Yes. Start at product level, then override at campaign level only when there’s a clear strategic reason. Will AiHello maintain the schedule indefinitely? Yes. Your schedule persists until you change it. Revisit it quarterly or after major catalog/market changes. Bottom line Manual dayparting is a scalpel. Use it after you’ve collected enough Marketing Stream data, and use it to remove hours that consistently burn cash. Start at the product level, keep blocks clean, blend with automated bid-based dayparting for finesse, and review regularly. Done right, you’ll see lower cost per order and better ACOS without starving growth. Next step: Open a product in AiHello, check the hourly and weekday charts, and carve out your first conservative off-block. Let the data prove the lift then expand. Read the full article

AutoPilot optimizes bids (and gets smarter).Set target ACOS and walk away. AutoPilot continuously adjusts bids, harvests winning search terms into the right match types, and trims losers. It’s the boring, relentless tuning you never have time for. Product Pulse kills waste before it spreads.Got products going out of stock? Product Pulse auto-pauses ads on near out of inventory ASINs and re-enables when inventory recovers. No more paying for traffic that can’t convert or can’t ship. Reprice your branded products for max sales or profit.Your brand terms deserve first shot at the sale. Automated repricing for branded SKUs protects margins while keeping you competitive so your Sponsored placements actually convert. Budgets that match your strategy, not your guess.Push top-performers and starve zombies with budget control at portfolio, product, and campaign levels. Roll up pacing by day and week so spend follows demand then layer manual dayparting to cut midnight waste and lean in when shoppers are live. Act with precision: reviews, negatives, and focus. Automated Review Requests: Trigger post-order requests via Amazon’s recommended “Request a Review” channel at scale, on time, without manual clicks. Action Pulse: Batch-approve smart suggestions to negate bad search terms and apply targeted bid optimizations in seconds. Quadrants Dashboard: See which campaigns pull their weight : High Spend/Low Sales? Low Spend/High Sales? Double down on winners, fix or cut the rest. Why this works Most sellers lose money in the margins due to late-night clicks, stale bids, unreviewed orders, and attention scattered across 200 tabs. AiHello compresses that overhead into a few decisive moves you make once, while the system executes all day. Net effect: cleaner spend, steadier conversions, faster review flywheel, and a budget that behaves. Read the full article

Action Pulse: Precision, Rules-Driven Control for Your Amazon Ads When you need to override AutoPilot or enforce your own guardrails then Action Pulse executes your rules, every day, without drama. TL;DR: - What: Action Pulse is manual, rules-driven automation for search terms and products. - Why: Use AutoPilot for end-to-end optimization; use Action Pulse when you want explicit control (e.g., “negate any term with >5 clicks and 0 sales”). - How: Build a filter → save it as an Action Pulse → choose the action (Adjust Bid or Negate) → set lookback → enable. It runs daily. What’s inside - What is Action Pulse? - When to use Action Pulse vs. AutoPilot - Example rule: Negate terms with >5 clicks and 0 sales - Automation options: Adjust Bid vs. Negate - Daily schedule & lookback windows - QA & verification before you go live - Best practices (don’t skip these) - FAQ What is Action Pulse? Action Pulse is AiHello’s manual, rules-driven automation layer. Different parts of the product have their own Action Pulse: campaigns, products, and most critically search terms. Search terms are where the real performance signal lives, so a clean, rules-first discipline here prevents waste and accelerates winners. If you’re all-in on AutoPilot, great and that should generally handle bid adjustments, harvesting, and negations. But when you want explicit control or to enforce a specific threshold rule, Action Pulse is your scalpel. When to use Action Pulse vs. AutoPilot Use AutoPilot by default.  It coordinates bid changes, harvesting, and negatives with a full-funnel view. If you want hands-off optimization, this is it. Use Action Pulse when you need hard rules  e.g. “Negate any search term with >X clicks and 0 sales,” or “If ACOS > target for N days, cut bid.” It’s opinionated, predictable, and runs daily. Example rule: Negate search terms with >5 clicks and 0 sales This example mirrors the walkthrough from our video transcript. (In practice, most accounts use 10–20 clicks as the cutoff and tune it to your price point and baseline CVR.) - Go to: Ads → Search Terms. - Create your filter. Name it something obvious like “No Sales + 5 Clicks”. - Add conditions: - Clicks > 5 - Sales = 0 - Apply the filter to preview which search terms will be impacted. Sanity-check the list. - Save as Action Pulse. Open Action Pulse, select the saved filter, and create an automation. - Choose the action: Negate (exact/phrase according to your structure) or select Adjust Bid if you prefer a step-down first. - Set the lookback window: e.g., last 7–14 days (see notes below). - Enable it. Click Update/Save so it starts running automatically. Reality check: If your catalog has low traffic or long consideration cycles, start with a bid reduction rule first (e.g., minus 15–25%), and only escalate to negate once the lookback confidently shows no sales. You’re trading exploration for certainty so be intentional. Automation options: Adjust Bid vs. Negate - Adjust Bid : Decrease bids on wasteful terms (e.g., no sales or ACOS ≫ target). Useful when you still want to test the waters at a lower CPC. - Negate: Hard stop. Ideal for irrelevant queries or terms that repeatedly burn budget with no conversions. You can chain strategies: first reduce bids when Clicks > X and Sales = 0, then negate if still no sales after another lookback window. Daily schedule & lookback windows Action Pulse runs every day, checking your rules against the last N days of data. Pick a window that matches your traffic: - High-traffic SKUs: 7 days is usually enough. - Medium traffic: 14 days is safer. - Slow movers / seasonal: 21–30 days to avoid false negatives. QA & verification before you go live - Apply the filter first and review the candidate terms. - Spot-check outliers (new launches, high AOV items, seasonal spikes). - Pilot on a subset (one portfolio or brand) for 3–7 days, then roll out. - Log changes (enable change tracking) so you can rollback or tune thresholds confidently. Best practices (don’t skip these) - Set thresholds by price & CVR. A $15 add-on and a $120 hero SKU don’t deserve the same “X clicks → negate” line. - Avoid rule collisions. If AutoPilot is handling negatives, make sure your Action Pulse rules complement not fight it. - Seasonality matters. Weekends and promos distort CVR. Use longer lookbacks during peaks; shorten once the dust settles. - Document intent. Name rules precisely (“ST | clicks>15 & sales=0 | negate”) so teammates know the why, not just the what. FAQ Should I rely on AutoPilot or Action Pulse? Default to AutoPilot. Use Action Pulse for explicit, non-negotiable rules you want enforced daily. What’s a sensible “no-sales clicks” threshold? Most accounts start at 10–20 clicks. If your AOV is high or your sales cycle is longer, start with a bid reduction and escalate to negate later. Can I run bid-down first, then negate? Yes. Create a step-down rule (e.g., reduce bid 15–25%), then a second rule to negate if there are still no sales after another lookback. How often does Action Pulse run? Daily. It evaluates your rules against the most recent data in the lookback window you chose. Put waste on a timer Install a “no-sales clicks” Action Pulse today, let it run daily, and watch your search term hygiene tighten up—without babysitting. Enable Action Pulse Read the full article

Create Hundreds of Amazon Campaigns in One Click: Automated Keyword Harvesting, Competitor Offense & Brand Defense with AiHello One-Click Campaign Creation for Multiple Products (with Auto Keyword Harvesting, Competitor Targeting & Brand Defense) TL;DR: Stop building campaigns one by one. With AiHello, you can select many products, pick multiple marketplaces, set a target ACOS and budget, and launch complete campaign sets: Performance Max-style, Brand Defense, Competitor Offense, or Custom in seconds. Keywords, competitor ASINs, and defensive targets are automatically generated and maintained by AutoPilot. Index - Why this matters - What you can launch in one click - Prerequisites - Step-by-step: Launch at scale - Step 1 Select products - Step 2 Pick your campaign format - Step 3 Set target ACOS & budgets - Step 4 (Optional) Advanced settings - Step 5 Nexus: choose marketplaces - Step 6 Launch - How the automation works (keywords, competitors, defense) - Manual overrides (and when to avoid them) - Scale math: what “one click” really means - Best practices & guardrails - FAQ Why this matters Launching campaigns for tens or hundreds of products the old way is a productivity tax. Keyword research, competitor mapping, brand defense, budgets, naming, placements that repeat that across multiple marketplaces and you’re burning days. AiHello compresses that into a single workflow: pick products, pick marketplaces, set strategy, launch. AutoPilot then keeps tuning bids and harvesting terms so performance doesn’t decay after week one. What you can launch in one click - Performance Max (All-in-One Targeting) : A bundled setup that covers the major targeting types so you can “cover the field” fast. - Brand Defense" Protect your branded queries and product pages so competitors don’t siphon your demand. - Competitor Offense" Systematically target competitor ASINs and adjacent terms where you can win. - Custom: Hand-pick the mix of targeting types; AiHello still assists with target ACOS and budget suggestions based on historical data. Most brands start with Performance Max or Custom, then layer Defense and Offense based on margin and share-of-voice goals. Prerequisites - Connect your Amazon profile to AiHello (so we can read historical performance and push campaigns). - Ensure your products (ASINs) are active and eligible in each marketplace you plan to target. - Know your target ACOS range and a sensible per-campaign budget floor (AiHello will suggest both, but it helps to have a guardrail). Step-by-step: Launch at scale Step 1 Select products From your AiHello profile, open the Campaigns page and click Create Campaign. Select one, many, or all products you want to launch. Bulk selection is supported. Step 2 Pick your campaign format Choose from Performance Max, Brand Defense, Competitor Offense, or Custom. If you aren’t sure, start with Performance Max for maximum coverage, then add Defense/Offense once you see traction. Step 3 Set target ACOS & budgets AiHello automatically proposes a target ACOS for each product based on historical sales and margins (when available) and recommends a per-campaign budget. If you set a very aggressive (low) ACOS, AiHello will warn you if that’s likely to choke traffic. You can accept, nudge, or override these values. Example: set a $10/day starting budget to spread risk across many new campaigns, then let AutoPilot reallocate via performance. Step 4 (Optional) Advanced settings - Placement boosts : Top of Search and Product Pages boosts are calculated automatically; override them if you have a strong POV for a product line. - Naming conventions : Compose campaign names using tokens like a custom prefix, ASIN, and ad type to keep everything organized. - Portfolio : Assign new campaigns to an existing or new portfolio for clean budget control. Step 5 (Optional) : Nexus: choose marketplaces Toggle the Nexus option to deploy the same product set across multiple marketplaces (e.g., US, UK, CA). AiHello adapts keywords and ASIN targeting per marketplace, so you don’t need separate research. Step 6 : Launch Click Launch Campaigns. AiHello queues the builds and pushes them live via Amazon’s API, rolling out your complete structure. That’s it. How the automation works (keywords, competitors, defense) Automated Keyword Harvesting AutoPilot continuously discovers, scores, and adds new search terms while trimming losers. It also moves winners to proper match types so you don’t bleed budget in the wrong buckets. Automated Competitor Targeting (ASIN Targets) AiHello identifies high-value competitor ASINs for each product and builds Competitor Offense campaigns that stalk them where they convert. As signals change, the target set updates automatically. Automated Brand Defense Protect your branded search terms and product pages with defensive campaigns so rivals can’t buy your own demand. Defense is tuned to be efficient and is maintained alongside harvesting. Manual overrides (and when to avoid them) You can pre-seed keywords or competitor ASINs during creation. When you do, AiHello respects your inputs and won’t add its automatic list for those fields. Our recommendation: leave them empty on day one so AutoPilot can learn broadly, then surgically pin or exclude terms later if your brand has hard rules. Scale math: what “one click” really means Let’s say you’re launching 20 products with 8 campaign types each across 5 marketplaces. That’s 20 × 8 × 5 = 800 campaigns created from a single action and each with keyword harvesting, competitor ASIN targeting, and defense configured. AiHello handles the sequencing and push so you don’t have to babysit rollouts. Best practices & guardrails - Start sensible, scale smart: Use conservative starting budgets across many campaigns; let AutoPilot concentrate spend where ROAS shows up. - Don’t over-constrain ACOS on day one: Ultra-low targets can suffocate learning. Aim for a learning ACOS, then ratchet down. - Name cleanly: Adopt naming tokens (Brand-Line-ASIN-Type) so reporting and bulk edits are painless. - Portfolio discipline: Group by objective (Prospecting, Defense, Offense) so budget shifts are intentional. - Iterate weekly, not hourly: Let the system accumulate signal before you judge a new structure. FAQ Can I set different target ACOS per product? Yes. AiHello proposes per-product targets based on history. You can override them individually or in bulk. What about Top of Search and Product Page multipliers? AiHello auto-calculates sensible boosts. Override if you have data showing a specific placement wins for a product line. Can I launch to multiple marketplaces at once? Yes, use Nexus. Keywords, competitor ASINs, and budgets adapt to each marketplace automatically. Should I pre-load my own keywords? Only if you must enforce a strict list. Otherwise, let AutoPilot harvest broadly and prune. You can layer rules later. Final take If you’re still building campaigns by hand, you’re leaving growth on the floor. One-click creation plus continuous harvesting and targeting is the new baseline. Launch big, learn fast, and let AiHello’s AutoPilot do the boring, relentless tuning that compounds over time. Ready to roll out? Open Create Campaign, select your products, set your targets, choose marketplaces, and hit Launch. The rest is automated. Read the full article

Manual Dayparting in AiHello: Precision Scheduling to Cut Waste and Win High-Intent Hours Summary: Manual dayparting lets you pause and resume delivery by hour and weekday at the product or campaign level so you stop paying for low-quality traffic and concentrate budget when shoppers actually convert. It’s powerful, a bit advanced, and absolutely worth it once you have enough hourly data from Amazon Marketing Stream. Index - What is manual dayparting (and how it works in AiHello) - Why you must wait for data first (Marketing Stream 101) - Dayparting by product vs. by campaign - Reading the charts: hours, weekdays, and deltas - When to shut off hours (and when not to) - Manual vs. automated dayparting (what’s the difference?) - How to enable manual dayparting in AiHello - Lifetime schedules, overrides, and maintenance - A practical playbook: from data to schedule - Common pitfalls and how to avoid them - FAQ What is manual dayparting (and how it works in AiHello) Manual dayparting is the control to explicitly switch ads off during weak hours and switch them on during strong hours. In AiHello, you can apply this schedule to all campaigns for a product (recommended) or to specific campaigns if you need surgical control. Think of it as the budget’s bodyguard: it keeps your spend away from hours that chronically underperform and pushes that money into windows where conversion rate (CVR) and order density are consistently better. Why you must wait for data first (Marketing Stream 101) Dayparting is only as good as the hourly dataset behind it. AiHello powers dayparting with Amazon Marketing Stream; Amazon’s intraday feed that reports performance by hour and other signals. Two critical realities: - No backfill: Hourly data starts the day you connect your Amazon Ads account to AiHello. Yesterday’s hourly breakdown won’t appear retroactively. - Patience pays: we recommend waiting at least 2-3 weeks so weekday/hour patterns stabilize. A few days of data is not enough to decide what to cut. Only after those first couple of weeks should you enable manual dayparting. Until then, let campaigns gather reliable hourly signal. Dayparting by product vs. by campaign You can schedule at two levels: - By Product (Recommended): Flips all campaigns linked to that product on/off together. This keeps messaging, bids, and placements aligned for the ASIN across hours. - By Campaign: Useful for special tactics (e.g., a branded defense campaign that always stays on while competitor offense sleeps during poor hours). Use when the product’s campaigns have different strategic roles. Rule of thumb: Start by product for simplicity and consistency. Graduate to by campaign once you’ve proven there’s a reason to stagger different campaign types across the day. Reading the charts: hours, weekdays, and deltas Once Marketing Stream data accumulates, AiHello shows how your product performs by hour of day and day of week. You’ll typically review: - Clicks & CPC: Does volume spike when CPC surges? If so, your spend may be concentrated in expensive windows that don’t convert. - Conversion Rate (CVR): The core signal. Look for consistent peaks and troughs, not one-off spikes. - CVR Delta: How a specific hour’s CVR compares to its baseline. This normalizes for seasonality and lets you see relative strength/weakness. Example patterns we often see: pre-dawn hours sometimes show strong CVR in certain categories (fewer window-shoppers), late morning may dip, and weekends especially Sunday can surge as buyers finish carts. Your dataset is the truth; trust the hourly and weekday deltas over gut feel. When to shut off hours (and when not to) Use dayparting to cut persistently unprofitable windows. A simple decision framework: - Evidence of weakness: The hour’s CVR is substantially below your product’s average (negative CVR delta), and CPCs aren’t unusually cheap enough to compensate. - Bleeding spend: You’re paying for clicks during those hours, but orders lag far behind comparable windows. - Stability: The pattern holds across multiple weeks and isn’t an artifact of a single promotion or out-of-stock event. When those conditions are met, it’s reasonable to switch off those hours. For example, if Friday 2-3 a.m. drains budget with low CVR and no delayed orders to make up for it, switch off the product for that window and resume at 4 a.m. When not to cut: - Lagged conversions: Some categories see orders later from earlier clicks. If an hour looks weak on click-to-order, check if assisted conversions land later. - Ranking momentum: Excessive on/off flapping can destabilize your auction presence. Aim for clean blocks, not strobe lights. - New launches: Early learning benefits from continuous data. Avoid aggressive cuts in week one. Manual vs. automated dayparting (what’s the difference?) AiHello offers both: - Automated Dayparting (via AutoPilot): Adjusts bids up/down based on time-of-day patterns. It piggybacks on Amazon’s bid-boost rules and is gentler because ads never completely stop. - Manual Dayparting: Hard switch off/on at scheduled hours. You gain maximum control and the ability to cut waste to zero in weak windows but you must use it judiciously to avoid delivery whiplash. Blended approach: Start with automated to shape spend, then add manual off-blocks where the data shows chronic underperformance. How to enable manual dayparting in AiHello - Open the Dayparting tab. Confirm you have at least 2-3 weeks of hourly data in the charts. - Choose your level: - By Product: One schedule flips all campaigns for the product. - By Campaign: Build schedules per campaign (optional advanced control). - Click hours/weekday blocks to set Off windows. Leave the rest On. - Save the schedule. AiHello will now pause and resume according to your plan. Tip: If you operate across multiple marketplaces, align schedules with buyer behavior per region. Don’t copy-paste a US schedule into the UK without checking the local chart. Lifetime schedules, overrides, and maintenance Once set at the product level, your manual dayparting schedule runs indefinitely. AiHello switches campaigns off/on at those times every day. You can: - Temporarily disable the schedule (e.g., during events like Prime-type promotions when you want maximum reach). - Edit the matrix as patterns evolve (seasonality, price changes, new reviews, fresh competition). A practical playbook: from data to schedule 1) Collect enough signal Connect Amazon Ads, then let data accumulate. Resist the urge to cut after 72 hours; hourly patterns can be noisy in the short term. 2) Rank hours by efficiency, not just CVR CVR is critical, but combine it with CPC and volume. A simple score is Orders per $100 spend by hour (or the inverse, Cost per Order). If an hour consistently produces half the orders at the same or higher CPC, it’s a candidate to turn off. 3) Validate across weekdays Some hours are great on weekends but weak on weekdays (and vice versa). AiHello’s weekday chart helps you avoid “averages that lie.” Build off-blocks that reflect both hour and weekday patterns. 4) Set clean blocks Prefer multi-hour off-blocks (e.g., 1-4 a.m.) over choppy on/off toggles every hour. Clean blocks reduce auction instability and are easier to maintain. 5) Start conservative Cut the bottom 10-20% hours first. Review for two weeks. If performance lifts and stability holds, expand the off-blocks. If delivery feels brittle, roll back. 6) Review after big changes Major price updates, inventory shifts, review swings, or new competitors can reshape your hourly curve. Re-check schedules after such events. WeekdayOff BlocksNotesMon-Thu01:00-04:00Persistently weak CVR; budget redirected to midday.Fri02:00-04:00Extra dip early Friday; leave 01:00 on due to late-night shoppers.Sat-Keep fully on; category shows strong weekend momentum.Sun-High buying intent; do not throttle. This is illustrative only. Always follow your product’s charts in AiHello. Common pitfalls and how to avoid them - Over-eager cutting: Turning off too many hours too soon can starve learning and collapse reach. Trim in stages. - Ignoring attribution lag: If your category buys after research, hours may look unprofitable when they’re actually top-of-funnel assist. Check assisted patterns before cutting. - Copy-pasting schedules across marketplaces: Behavior differs by country and even region. Validate locally. - Whiplash toggling: Rapid on/off every hour confuses pacing. Favor blocks and keep changes weekly, not daily. - Forgetting brand defense: If competitors prey on your brand terms, consider leaving defense always on even when trimming prospecting hours. FAQ How is manual dayparting different from bid adjustments? Bid adjustments soften spend; manual dayparting cuts it entirely for selected hours. Use bids for nuance, dayparting for “no-go” windows. Do I need to change placement multipliers? Not specifically for dayparting. However, if Top-of-Search is only efficient during certain hours, pairing modest multipliers with a manual schedule can amplify gains. What happens to learning when I switch off campaigns? Occasional, well-defined off-blocks are fine. Constantly flipping on/off every hour can hurt stability. Keep schedules clean and review weekly. Can I run different schedules for different campaigns of the same product? Yes. Start at product level, then override at campaign level only when there’s a clear strategic reason. Will AiHello maintain the schedule indefinitely? Yes. Your schedule persists until you change it. Revisit it quarterly or after major catalog/market changes. Bottom line Manual dayparting is a scalpel. Use it after you’ve collected enough Marketing Stream data, and use it to remove hours that consistently burn cash. Start at the product level, keep blocks clean, blend with automated bid-based dayparting for finesse, and review regularly. Done right, you’ll see lower cost per order and better ACOS without starving growth. Next step: Open a product in AiHello, check the hourly and weekday charts, and carve out your first conservative off-block. Let the data prove the lift then expand. Read the full article

AutoPilot optimizes bids (and gets smarter).Set target ACOS and walk away. AutoPilot continuously adjusts bids, harvests winning search terms into the right match types, and trims losers. It’s the boring, relentless tuning you never have time for. Product Pulse kills waste before it spreads.Got products going out of stock? Product Pulse auto-pauses ads on near out of inventory ASINs and re-enables when inventory recovers. No more paying for traffic that can’t convert or can’t ship. Reprice your branded products for max sales or profit.Your brand terms deserve first shot at the sale. Automated repricing for branded SKUs protects margins while keeping you competitive so your Sponsored placements actually convert. Budgets that match your strategy, not your guess.Push top-performers and starve zombies with budget control at portfolio, product, and campaign levels. Roll up pacing by day and week so spend follows demand then layer manual dayparting to cut midnight waste and lean in when shoppers are live. Act with precision: reviews, negatives, and focus. Automated Review Requests: Trigger post-order requests via Amazon’s recommended “Request a Review” channel at scale, on time, without manual clicks. Action Pulse: Batch-approve smart suggestions to negate bad search terms and apply targeted bid optimizations in seconds. Quadrants Dashboard: See which campaigns pull their weight : High Spend/Low Sales? Low Spend/High Sales? Double down on winners, fix or cut the rest. Why this works Most sellers lose money in the margins due to late-night clicks, stale bids, unreviewed orders, and attention scattered across 200 tabs. AiHello compresses that overhead into a few decisive moves you make once, while the system executes all day. Net effect: cleaner spend, steadier conversions, faster review flywheel, and a budget that behaves. Read the full article

Create Hundreds of Amazon Campaigns in One Click: Automated Keyword Harvesting, Competitor Offense & Brand Defense with AiHello One-Click Campaign Creation for Multiple Products (with Auto Keyword Harvesting, Competitor Targeting & Brand Defense) TL;DR: Stop building campaigns one by one. With AiHello, you can select many products, pick multiple marketplaces, set a target ACOS and budget, and launch complete campaign sets: Performance Max-style, Brand Defense, Competitor Offense, or Custom in seconds. Keywords, competitor ASINs, and defensive targets are automatically generated and maintained by AutoPilot. Index - Why this matters - What you can launch in one click - Prerequisites - Step-by-step: Launch at scale - Step 1 Select products - Step 2 Pick your campaign format - Step 3 Set target ACOS & budgets - Step 4 (Optional) Advanced settings - Step 5 Nexus: choose marketplaces - Step 6 Launch - How the automation works (keywords, competitors, defense) - Manual overrides (and when to avoid them) - Scale math: what “one click” really means - Best practices & guardrails - FAQ Why this matters Launching campaigns for tens or hundreds of products the old way is a productivity tax. Keyword research, competitor mapping, brand defense, budgets, naming, placements that repeat that across multiple marketplaces and you’re burning days. AiHello compresses that into a single workflow: pick products, pick marketplaces, set strategy, launch. AutoPilot then keeps tuning bids and harvesting terms so performance doesn’t decay after week one. What you can launch in one click - Performance Max (All-in-One Targeting) : A bundled setup that covers the major targeting types so you can “cover the field” fast. - Brand Defense" Protect your branded queries and product pages so competitors don’t siphon your demand. - Competitor Offense" Systematically target competitor ASINs and adjacent terms where you can win. - Custom: Hand-pick the mix of targeting types; AiHello still assists with target ACOS and budget suggestions based on historical data. Most brands start with Performance Max or Custom, then layer Defense and Offense based on margin and share-of-voice goals. Prerequisites - Connect your Amazon profile to AiHello (so we can read historical performance and push campaigns). - Ensure your products (ASINs) are active and eligible in each marketplace you plan to target. - Know your target ACOS range and a sensible per-campaign budget floor (AiHello will suggest both, but it helps to have a guardrail). Step-by-step: Launch at scale Step 1 Select products From your AiHello profile, open the Campaigns page and click Create Campaign. Select one, many, or all products you want to launch. Bulk selection is supported. Step 2 Pick your campaign format Choose from Performance Max, Brand Defense, Competitor Offense, or Custom. If you aren’t sure, start with Performance Max for maximum coverage, then add Defense/Offense once you see traction. Step 3 Set target ACOS & budgets AiHello automatically proposes a target ACOS for each product based on historical sales and margins (when available) and recommends a per-campaign budget. If you set a very aggressive (low) ACOS, AiHello will warn you if that’s likely to choke traffic. You can accept, nudge, or override these values. Example: set a $10/day starting budget to spread risk across many new campaigns, then let AutoPilot reallocate via performance. Step 4 (Optional) Advanced settings - Placement boosts : Top of Search and Product Pages boosts are calculated automatically; override them if you have a strong POV for a product line. - Naming conventions : Compose campaign names using tokens like a custom prefix, ASIN, and ad type to keep everything organized. - Portfolio : Assign new campaigns to an existing or new portfolio for clean budget control. Step 5 (Optional) : Nexus: choose marketplaces Toggle the Nexus option to deploy the same product set across multiple marketplaces (e.g., US, UK, CA). AiHello adapts keywords and ASIN targeting per marketplace, so you don’t need separate research. Step 6 : Launch Click Launch Campaigns. AiHello queues the builds and pushes them live via Amazon’s API, rolling out your complete structure. That’s it. How the automation works (keywords, competitors, defense) Automated Keyword Harvesting AutoPilot continuously discovers, scores, and adds new search terms while trimming losers. It also moves winners to proper match types so you don’t bleed budget in the wrong buckets. Automated Competitor Targeting (ASIN Targets) AiHello identifies high-value competitor ASINs for each product and builds Competitor Offense campaigns that stalk them where they convert. As signals change, the target set updates automatically. Automated Brand Defense Protect your branded search terms and product pages with defensive campaigns so rivals can’t buy your own demand. Defense is tuned to be efficient and is maintained alongside harvesting. Manual overrides (and when to avoid them) You can pre-seed keywords or competitor ASINs during creation. When you do, AiHello respects your inputs and won’t add its automatic list for those fields. Our recommendation: leave them empty on day one so AutoPilot can learn broadly, then surgically pin or exclude terms later if your brand has hard rules. Scale math: what “one click” really means Let’s say you’re launching 20 products with 8 campaign types each across 5 marketplaces. That’s 20 × 8 × 5 = 800 campaigns created from a single action and each with keyword harvesting, competitor ASIN targeting, and defense configured. AiHello handles the sequencing and push so you don’t have to babysit rollouts. Best practices & guardrails - Start sensible, scale smart: Use conservative starting budgets across many campaigns; let AutoPilot concentrate spend where ROAS shows up. - Don’t over-constrain ACOS on day one: Ultra-low targets can suffocate learning. Aim for a learning ACOS, then ratchet down. - Name cleanly: Adopt naming tokens (Brand-Line-ASIN-Type) so reporting and bulk edits are painless. - Portfolio discipline: Group by objective (Prospecting, Defense, Offense) so budget shifts are intentional. - Iterate weekly, not hourly: Let the system accumulate signal before you judge a new structure. FAQ Can I set different target ACOS per product? Yes. AiHello proposes per-product targets based on history. You can override them individually or in bulk. What about Top of Search and Product Page multipliers? AiHello auto-calculates sensible boosts. Override if you have data showing a specific placement wins for a product line. Can I launch to multiple marketplaces at once? Yes, use Nexus. Keywords, competitor ASINs, and budgets adapt to each marketplace automatically. Should I pre-load my own keywords? Only if you must enforce a strict list. Otherwise, let AutoPilot harvest broadly and prune. You can layer rules later. Final take If you’re still building campaigns by hand, you’re leaving growth on the floor. One-click creation plus continuous harvesting and targeting is the new baseline. Launch big, learn fast, and let AiHello’s AutoPilot do the boring, relentless tuning that compounds over time. Ready to roll out? Open Create Campaign, select your products, set your targets, choose marketplaces, and hit Launch. The rest is automated. Read the full article

Manual Dayparting in AiHello: Precision Scheduling to Cut Waste and Win High-Intent Hours Summary: Manual dayparting lets you pause and resume delivery by hour and weekday at the product or campaign level so you stop paying for low-quality traffic and concentrate budget when shoppers actually convert. It’s powerful, a bit advanced, and absolutely worth it once you have enough hourly data from Amazon Marketing Stream. Index - What is manual dayparting (and how it works in AiHello) - Why you must wait for data first (Marketing Stream 101) - Dayparting by product vs. by campaign - Reading the charts: hours, weekdays, and deltas - When to shut off hours (and when not to) - Manual vs. automated dayparting (what’s the difference?) - How to enable manual dayparting in AiHello - Lifetime schedules, overrides, and maintenance - A practical playbook: from data to schedule - Common pitfalls and how to avoid them - FAQ What is manual dayparting (and how it works in AiHello) Manual dayparting is the control to explicitly switch ads off during weak hours and switch them on during strong hours. In AiHello, you can apply this schedule to all campaigns for a product (recommended) or to specific campaigns if you need surgical control. Think of it as the budget’s bodyguard: it keeps your spend away from hours that chronically underperform and pushes that money into windows where conversion rate (CVR) and order density are consistently better. Why you must wait for data first (Marketing Stream 101) Dayparting is only as good as the hourly dataset behind it. AiHello powers dayparting with Amazon Marketing Stream; Amazon’s intraday feed that reports performance by hour and other signals. Two critical realities: - No backfill: Hourly data starts the day you connect your Amazon Ads account to AiHello. Yesterday’s hourly breakdown won’t appear retroactively. - Patience pays: we recommend waiting at least 2-3 weeks so weekday/hour patterns stabilize. A few days of data is not enough to decide what to cut. Only after those first couple of weeks should you enable manual dayparting. Until then, let campaigns gather reliable hourly signal. Dayparting by product vs. by campaign You can schedule at two levels: - By Product (Recommended): Flips all campaigns linked to that product on/off together. This keeps messaging, bids, and placements aligned for the ASIN across hours. - By Campaign: Useful for special tactics (e.g., a branded defense campaign that always stays on while competitor offense sleeps during poor hours). Use when the product’s campaigns have different strategic roles. Rule of thumb: Start by product for simplicity and consistency. Graduate to by campaign once you’ve proven there’s a reason to stagger different campaign types across the day. Reading the charts: hours, weekdays, and deltas Once Marketing Stream data accumulates, AiHello shows how your product performs by hour of day and day of week. You’ll typically review: - Clicks & CPC: Does volume spike when CPC surges? If so, your spend may be concentrated in expensive windows that don’t convert. - Conversion Rate (CVR): The core signal. Look for consistent peaks and troughs, not one-off spikes. - CVR Delta: How a specific hour’s CVR compares to its baseline. This normalizes for seasonality and lets you see relative strength/weakness. Example patterns we often see: pre-dawn hours sometimes show strong CVR in certain categories (fewer window-shoppers), late morning may dip, and weekends especially Sunday can surge as buyers finish carts. Your dataset is the truth; trust the hourly and weekday deltas over gut feel. When to shut off hours (and when not to) Use dayparting to cut persistently unprofitable windows. A simple decision framework: - Evidence of weakness: The hour’s CVR is substantially below your product’s average (negative CVR delta), and CPCs aren’t unusually cheap enough to compensate. - Bleeding spend: You’re paying for clicks during those hours, but orders lag far behind comparable windows. - Stability: The pattern holds across multiple weeks and isn’t an artifact of a single promotion or out-of-stock event. When those conditions are met, it’s reasonable to switch off those hours. For example, if Friday 2-3 a.m. drains budget with low CVR and no delayed orders to make up for it, switch off the product for that window and resume at 4 a.m. When not to cut: - Lagged conversions: Some categories see orders later from earlier clicks. If an hour looks weak on click-to-order, check if assisted conversions land later. - Ranking momentum: Excessive on/off flapping can destabilize your auction presence. Aim for clean blocks, not strobe lights. - New launches: Early learning benefits from continuous data. Avoid aggressive cuts in week one. Manual vs. automated dayparting (what’s the difference?) AiHello offers both: - Automated Dayparting (via AutoPilot): Adjusts bids up/down based on time-of-day patterns. It piggybacks on Amazon’s bid-boost rules and is gentler because ads never completely stop. - Manual Dayparting: Hard switch off/on at scheduled hours. You gain maximum control and the ability to cut waste to zero in weak windows but you must use it judiciously to avoid delivery whiplash. Blended approach: Start with automated to shape spend, then add manual off-blocks where the data shows chronic underperformance. How to enable manual dayparting in AiHello - Open the Dayparting tab. Confirm you have at least 2-3 weeks of hourly data in the charts. - Choose your level: - By Product: One schedule flips all campaigns for the product. - By Campaign: Build schedules per campaign (optional advanced control). - Click hours/weekday blocks to set Off windows. Leave the rest On. - Save the schedule. AiHello will now pause and resume according to your plan. Tip: If you operate across multiple marketplaces, align schedules with buyer behavior per region. Don’t copy-paste a US schedule into the UK without checking the local chart. Lifetime schedules, overrides, and maintenance Once set at the product level, your manual dayparting schedule runs indefinitely. AiHello switches campaigns off/on at those times every day. You can: - Temporarily disable the schedule (e.g., during events like Prime-type promotions when you want maximum reach). - Edit the matrix as patterns evolve (seasonality, price changes, new reviews, fresh competition). A practical playbook: from data to schedule 1) Collect enough signal Connect Amazon Ads, then let data accumulate. Resist the urge to cut after 72 hours; hourly patterns can be noisy in the short term. 2) Rank hours by efficiency, not just CVR CVR is critical, but combine it with CPC and volume. A simple score is Orders per $100 spend by hour (or the inverse, Cost per Order). If an hour consistently produces half the orders at the same or higher CPC, it’s a candidate to turn off. 3) Validate across weekdays Some hours are great on weekends but weak on weekdays (and vice versa). AiHello’s weekday chart helps you avoid “averages that lie.” Build off-blocks that reflect both hour and weekday patterns. 4) Set clean blocks Prefer multi-hour off-blocks (e.g., 1-4 a.m.) over choppy on/off toggles every hour. Clean blocks reduce auction instability and are easier to maintain. 5) Start conservative Cut the bottom 10-20% hours first. Review for two weeks. If performance lifts and stability holds, expand the off-blocks. If delivery feels brittle, roll back. 6) Review after big changes Major price updates, inventory shifts, review swings, or new competitors can reshape your hourly curve. Re-check schedules after such events. WeekdayOff BlocksNotesMon-Thu01:00-04:00Persistently weak CVR; budget redirected to midday.Fri02:00-04:00Extra dip early Friday; leave 01:00 on due to late-night shoppers.Sat-Keep fully on; category shows strong weekend momentum.Sun-High buying intent; do not throttle. This is illustrative only. Always follow your product’s charts in AiHello. Common pitfalls and how to avoid them - Over-eager cutting: Turning off too many hours too soon can starve learning and collapse reach. Trim in stages. - Ignoring attribution lag: If your category buys after research, hours may look unprofitable when they’re actually top-of-funnel assist. Check assisted patterns before cutting. - Copy-pasting schedules across marketplaces: Behavior differs by country and even region. Validate locally. - Whiplash toggling: Rapid on/off every hour confuses pacing. Favor blocks and keep changes weekly, not daily. - Forgetting brand defense: If competitors prey on your brand terms, consider leaving defense always on even when trimming prospecting hours. FAQ How is manual dayparting different from bid adjustments? Bid adjustments soften spend; manual dayparting cuts it entirely for selected hours. Use bids for nuance, dayparting for “no-go” windows. Do I need to change placement multipliers? Not specifically for dayparting. However, if Top-of-Search is only efficient during certain hours, pairing modest multipliers with a manual schedule can amplify gains. What happens to learning when I switch off campaigns? Occasional, well-defined off-blocks are fine. Constantly flipping on/off every hour can hurt stability. Keep schedules clean and review weekly. Can I run different schedules for different campaigns of the same product? Yes. Start at product level, then override at campaign level only when there’s a clear strategic reason. Will AiHello maintain the schedule indefinitely? Yes. Your schedule persists until you change it. Revisit it quarterly or after major catalog/market changes. Bottom line Manual dayparting is a scalpel. Use it after you’ve collected enough Marketing Stream data, and use it to remove hours that consistently burn cash. Start at the product level, keep blocks clean, blend with automated bid-based dayparting for finesse, and review regularly. Done right, you’ll see lower cost per order and better ACOS without starving growth. Next step: Open a product in AiHello, check the hourly and weekday charts, and carve out your first conservative off-block. Let the data prove the lift then expand. Read the full article

Action Pulse: Precision, Rules-Driven Control for Your Amazon Ads When you need to override AutoPilot or enforce your own guardrails then Action Pulse executes your rules, every day, without drama. TL;DR: - What: Action Pulse is manual, rules-driven automation for search terms and products. - Why: Use AutoPilot for end-to-end optimization; use Action Pulse when you want explicit control (e.g., “negate any term with >5 clicks and 0 sales”). - How: Build a filter → save it as an Action Pulse → choose the action (Adjust Bid or Negate) → set lookback → enable. It runs daily. What’s inside - What is Action Pulse? - When to use Action Pulse vs. AutoPilot - Example rule: Negate terms with >5 clicks and 0 sales - Automation options: Adjust Bid vs. Negate - Daily schedule & lookback windows - QA & verification before you go live - Best practices (don’t skip these) - FAQ What is Action Pulse? Action Pulse is AiHello’s manual, rules-driven automation layer. Different parts of the product have their own Action Pulse: campaigns, products, and most critically search terms. Search terms are where the real performance signal lives, so a clean, rules-first discipline here prevents waste and accelerates winners. If you’re all-in on AutoPilot, great and that should generally handle bid adjustments, harvesting, and negations. But when you want explicit control or to enforce a specific threshold rule, Action Pulse is your scalpel. When to use Action Pulse vs. AutoPilot Use AutoPilot by default.  It coordinates bid changes, harvesting, and negatives with a full-funnel view. If you want hands-off optimization, this is it. Use Action Pulse when you need hard rules  e.g. “Negate any search term with >X clicks and 0 sales,” or “If ACOS > target for N days, cut bid.” It’s opinionated, predictable, and runs daily. Example rule: Negate search terms with >5 clicks and 0 sales This example mirrors the walkthrough from our video transcript. (In practice, most accounts use 10–20 clicks as the cutoff and tune it to your price point and baseline CVR.) - Go to: Ads → Search Terms. - Create your filter. Name it something obvious like “No Sales + 5 Clicks”. - Add conditions: - Clicks > 5 - Sales = 0 - Apply the filter to preview which search terms will be impacted. Sanity-check the list. - Save as Action Pulse. Open Action Pulse, select the saved filter, and create an automation. - Choose the action: Negate (exact/phrase according to your structure) or select Adjust Bid if you prefer a step-down first. - Set the lookback window: e.g., last 7–14 days (see notes below). - Enable it. Click Update/Save so it starts running automatically. Reality check: If your catalog has low traffic or long consideration cycles, start with a bid reduction rule first (e.g., minus 15–25%), and only escalate to negate once the lookback confidently shows no sales. You’re trading exploration for certainty so be intentional. Automation options: Adjust Bid vs. Negate - Adjust Bid : Decrease bids on wasteful terms (e.g., no sales or ACOS ≫ target). Useful when you still want to test the waters at a lower CPC. - Negate: Hard stop. Ideal for irrelevant queries or terms that repeatedly burn budget with no conversions. You can chain strategies: first reduce bids when Clicks > X and Sales = 0, then negate if still no sales after another lookback window. Daily schedule & lookback windows Action Pulse runs every day, checking your rules against the last N days of data. Pick a window that matches your traffic: - High-traffic SKUs: 7 days is usually enough. - Medium traffic: 14 days is safer. - Slow movers / seasonal: 21–30 days to avoid false negatives. QA & verification before you go live - Apply the filter first and review the candidate terms. - Spot-check outliers (new launches, high AOV items, seasonal spikes). - Pilot on a subset (one portfolio or brand) for 3–7 days, then roll out. - Log changes (enable change tracking) so you can rollback or tune thresholds confidently. Best practices (don’t skip these) - Set thresholds by price & CVR. A $15 add-on and a $120 hero SKU don’t deserve the same “X clicks → negate” line. - Avoid rule collisions. If AutoPilot is handling negatives, make sure your Action Pulse rules complement not fight it. - Seasonality matters. Weekends and promos distort CVR. Use longer lookbacks during peaks; shorten once the dust settles. - Document intent. Name rules precisely (“ST | clicks>15 & sales=0 | negate”) so teammates know the why, not just the what. FAQ Should I rely on AutoPilot or Action Pulse? Default to AutoPilot. Use Action Pulse for explicit, non-negotiable rules you want enforced daily. What’s a sensible “no-sales clicks” threshold? Most accounts start at 10–20 clicks. If your AOV is high or your sales cycle is longer, start with a bid reduction and escalate to negate later. Can I run bid-down first, then negate? Yes. Create a step-down rule (e.g., reduce bid 15–25%), then a second rule to negate if there are still no sales after another lookback. How often does Action Pulse run? Daily. It evaluates your rules against the most recent data in the lookback window you chose. Put waste on a timer Install a “no-sales clicks” Action Pulse today, let it run daily, and watch your search term hygiene tighten up—without babysitting. Enable Action Pulse Read the full article

AutoPilot optimizes bids (and gets smarter).Set target ACOS and walk away. AutoPilot continuously adjusts bids, harvests winning search terms into the right match types, and trims losers. It’s the boring, relentless tuning you never have time for. Product Pulse kills waste before it spreads.Got products going out of stock? Product Pulse auto-pauses ads on near out of inventory ASINs and re-enables when inventory recovers. No more paying for traffic that can’t convert or can’t ship. Reprice your branded products for max sales or profit.Your brand terms deserve first shot at the sale. Automated repricing for branded SKUs protects margins while keeping you competitive so your Sponsored placements actually convert. Budgets that match your strategy, not your guess.Push top-performers and starve zombies with budget control at portfolio, product, and campaign levels. Roll up pacing by day and week so spend follows demand then layer manual dayparting to cut midnight waste and lean in when shoppers are live. Act with precision: reviews, negatives, and focus. Automated Review Requests: Trigger post-order requests via Amazon’s recommended “Request a Review” channel at scale, on time, without manual clicks. Action Pulse: Batch-approve smart suggestions to negate bad search terms and apply targeted bid optimizations in seconds. Quadrants Dashboard: See which campaigns pull their weight : High Spend/Low Sales? Low Spend/High Sales? Double down on winners, fix or cut the rest. Why this works Most sellers lose money in the margins due to late-night clicks, stale bids, unreviewed orders, and attention scattered across 200 tabs. AiHello compresses that overhead into a few decisive moves you make once, while the system executes all day. Net effect: cleaner spend, steadier conversions, faster review flywheel, and a budget that behaves. Read the full article

The world's shopping habits have undergone a significant change as we enter the new decade. Online purchasing is becoming more and more accessible to people all around the world. Popular online marketplaces gain more customers and revenue as a result of their popularity. As a result, it made Amazon a well-known substitute for traditional brick-and-mortar stores. Nearly all economic sectors were terrified by the COVID-19 disaster. But there was a huge lift for the internet world. Particularly noticeable in Mexico was this trend. Expanding the consumer base leads all of the Latin American states. The primary facts regarding the Mexican online industry and the reasons you should be interested in it are what we want to share with you today. Are you prepared to sign up, join the thousands of Mexican Amazon sellers, and market your products to millions of clients in this expanding market? Selling to Mexico might be as simple as turning on international shipping if you already sell products through the Amazon.com platform, which is situated in the United States. However, setting things up will require some effort if you intend to sell from Mexico or if this is your first foray into the North American online market. You will discover how to use Amazon Mexico's logistics system, how to add your products to its online storefront, and how to get everything up and running legally through this post. What is Amazon.Mx? The Amazon marketplace for customers in Mexico is called Amazon.Mx. It now also offers a Prime Program that, like ours in the U.S., offers free shipping, Prime Video, and other significant benefits. Some of the one- and two-day shipping options that we see in America are also available through Amazon Prime Mexico, but only in a few specific locations (like Mexico City, for example.) The current state of Mexican eCommerce  Reviewing the prevalence of internet shopping in Mexico will be the first step. Studies show that about 30% of the region's e-commerce market is concentrated in Mexico. By internet revenue, it ranks as the second-highest state in Latin America, bringing in over 22 billion USD annually. An assessment of the Mexican online market reveals the following: - The majority of teenagers and adults with internet access have a smartphone. - This Latin American nation has a population of almost 130 million. Ninety million of them regularly access the Internet. - All significant item categories have seen an increase in income. - More than 65 million Mexicans use the Internet to shop, according to research. The majority of them pay with PayPal or credit cards. It's also crucial to consider the most common product category in Mexico. Electronics & Media gets this honour. This market is growing because Mexicans like online consoles and game shopping, supported in part by developers in Mexico who contribute to the industry's expansion. Amazon Mx is Expanding Amazon.com.mx is used by more than fifty million individuals in Mexico. The business places a lot of emphasis on improving this market because it is profitable. The improvement of shipment procedures and the reduction of the delivery time are current priorities. Customers can now anticipate receiving their order from Amazon to Mexico City in a single day. Customers from more than twenty cities, except the capital, benefit from one-day shipping to Mexico. Additionally, Amazon guarantees that it can deliver your goods in two days to any location in Mexico. Another fantastic perk of joining the "Mexico" market. You can sell right away both in Canada and the US. You can sell simultaneously on the continent's most lucrative markets thanks to this capability. Please research United Accounts in North America and don't disregard it. What to think about before selling in Mexico on Amazon Your capacity to manage customer support requests, returns and replacements are among the most important things you'll want to consider before selling your goods on Amazon in Mexico. Shipping problems, such as lost items and shipping delays, have been widely reported by many Amazon.Mx vendors. All of these demand a sufficient infrastructure to handle: customer service representatives to answer the requests, fulfilment staff to repack, replace, and re-ship products, as well as the time and resources to do all of this. Additional details on what to think about when selling on Amazon Mexico are provided below: 1. Shipping Shipping goods from the US to Mexico is always a possibility. There is no requirement that you erect warehouses. By permitting international shipment, you can set up FBA for Amazon in Mexico. You can receive advice on which couriers satisfy Amazon's requirements for on-time delivery if you use Buy Shipping Services to create your labels. Because there are fewer customers on Amazon.com than on Amazon's local website in Mexico, it is difficult to serve the Mexican market from there. You must be on Amazon in Mexico to access Mexican consumers if you want to market to them. If they already have what they want on Amazon.com, they won't go there to check what else is offered. Also, keep in mind that the likelihood of packages becoming damaged or lost in transit increases with distance. Border crossing is seldom without its challenges. Expect lost packages and delays in shipping. This well-known problem is also used by con artists to claim non-delivery and receive free goods. As a vendor, you might not be eager to deal with this. Additionally, keep in mind that managing returns and replacements might increase your risks. You must pay for international shipping back to your location or provide refunds without returns if you don't keep an address in Mexico to accept returns. If you do establish a return address, you'll require staff to handle product receiving, repacking, and reshipping in the event that it is undamaged. Only FBA can reduce this danger, which requires setting up an account on Amazon in Mexico. 2. Language Your US listing will never be completely translated, even if it happens. And that only functions if customers are either familiar with website translation or are prepared to set that up. They won't trust your listing if they can't fully understand it. Furthermore, trust is essential, particularly for online commerce. Another issue is customer service. They won't feel comfortable making a purchase from you if you can't answer their questions in their own language. It won't be a positive experience for them if you can't additionally provide shipping updates and support for problems in their local tongue. Most consumers are aware that a barrier to communication is a barrier to sales even before they make a purchase. 3. Cost When compared to local fulfilment through Amazon in Mexico or from nearby warehouses, expect to spend more for completing orders internationally. Due to their coordination with Correos de Mexico, which has a bad reputation for on-time delivery, Amazon does not endorse USPS. It costs extra to use services like UPS, FedEx, or DHL. It goes without saying that international orders take longer to arrive, but this can also cost you more in terms of evaluations, feedback scores, and overall performance ratings. If they can purchase the same item on Amazon in Mexico, customers won't want to deal with the inconveniences. 4. Culture Language aside, cultural preferences need to be understood, accepted and catered to if you want to be successful in a global market. Not only for Amazon in Mexico but for any foreign expansion. You must conduct some specific market research. One illustration is payment preferences. This preference will be based on a combination of the particular regulations in Mexico, additional elements that permit one alternative over another, and which option is the most practical. In Mexico, where bank accounts are uncommon, phone-based payment will probably be the most practical choice. Before you even begin selling, you will have lost clients if you are unable to support this. If the aforementioned factors have not deterred you, you can try shipping to Mexico. It's time to set up an account if you're not obtaining the volume you anticipated or if you're certain that you want to invest fully in that market. How to start selling on Amazon in Mexico as the U.S. or Canadian-based business Most likely, your company is already set up to sell and ship products through Amazon in either the US or Canada. You have what is referred to as a North American Unified Account in this situation. Making your products available to Mexican buyers is as simple as flipping a switch because the whole North American market uses the same platform. You may quickly move between all three markets using your Amazon seller account, mark your products for global availability, and create marketplace-specific listings. This means that you sell to both Mexican users who use Amazon.com locally and those who access Amazon.com.mx worldwide. You should be aware, though, that Amazon fulfilment facilities operate independently in each nation since they are not connected, even though the seller's platform is unified across North America. No direct products from foreign companies are accepted by Mexican fulfilment facilities. As you can see, one wonderful approach to get your Amazon Mexico operations up and running quickly and easily is to make your products available internationally. However, things start to make sense when compared to the potential for becoming an Amazon vendor based in Mexico. It is advisable to use opportunities to experiment in the Mexican market to determine market potential when selling to Mexico from the United States or Canada. While you set up your business to import into and sell from Mexico, we advise using it only temporarily. How to start selling on Amazon Mexico from within Mexico It should be obvious by this point that operating from within Mexico is the ideal approach to signing up as an Amazon seller there. By doing this, you can sell products domestically, use Amazon Logistics Mexico, or work with a Mexican storage and shipping provider. In either case, you also require a Mexican Amazon seller account. Then, you must have an RFC, also known as a Mexican Tax ID or Registro Federal de Contribuyentes, in order to import and sell goods in Mexico. Obtaining an RFC Only those who possess an RFC, the country's tax ID, are permitted to import and sell items in Mexico. This implies that you must take one of the following actions in order to do so: - Become a resident of Mexico or conduct business there - Employ a contractor there  - Establish a Mexican firm. Amazon in Mexico via FBA Fulfilment is so much simpler when selling through FBA in Mexico: - Other than having enough product in stock at Amazon's warehouses, you don't need to worry about anything during the process. - It significantly lowers shipping expenses. - Due to Amazon's promise, it nearly guarantees that you will receive higher marks. - You don't require an RFC ID, sometimes known as a Mexican Tax ID. (This is supplied by the transportation firm.) - Returns are sent to Amazon warehouses where you can decide whether to reship, remove, or destroy them. Conclusion The choice of whether and how to enter the Mexican Amazon is entirely up to you. What we can do is summarise the key factors, including what you're selling, how you're offering it, and how it fits into the market. To determine whether it's worthwhile to try at least, some research and perhaps some experimentation are required. If you wish to strive for a significant expansion, shipping worldwide might not be the ideal choice for you. However, it functions well enough to serve as a test market for your goods in Mexico. The secret is to proceed cautiously and start with a small number of test products to observe how everything performs in your actual circumstance. Once you've decided that Amazon in Mexico has potential for your company, you can take further action to discover if it is profitable. Keep in mind that if Amazon hadn't seen the enormous potential of the Mexican market, it would never have entered the country. If you've tried Mexico previously and it didn't work out, you might want to check how things have changed before you completely write off the potential because Amazon is also continually making improvements. Read the full article