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The term “direct mail” has been in use for well over a century and a half, since 1872 in fact, back when Montgomery Ward produced and distributed the very first mail order catalogue. One way to introduce the direct mail system into your marketing strategy is to use leaflets to provide customers and potential customers with information on any products you sell, or any offers at the time, or even as a reminder in general. It’s never easy to get the design of your leaflet bang on,and the challenge is to try and out do any competitors and remind the customer to use your company over any of the others. A professionally designed leaflet can very often, be the key to people remembering you and your leaflet. There are a number of ways to create a great and traffic driving leaflet. 1. Space: The old saying of ‘less is more’ is particularly true when it comes to the design of a leaflet. No one wants to read a leaflet that is full of text, and begins to resemble a sample chapter on Kindle.It takes too long to “whip through” and doesn’t look appealing. 2. Images: While ‘less is more’ is true about text in a leaflet, including images and pictures always works to your advantage. It is important to make sure the photo being used is of the highest quality and is ready to be on a printed leaflet. 3. Readability: It is of vital importance that your targeted audience can read and understand the message you are trying to get across in your leaflet clearly and simply. Try to avoiding the use of light colours such as white and yellow for the text as they can often be difficult to read. Short sentences will work well and try to adopt a clear and simple title that can grab the potential customer’s attention. 4. Quality: The quality of the leaflet’s content always comes down to the actual message your business is trying to convey to your target audience but remember to ensure it is short and straight to the point. The quality of print is also of vital importance. With the best quality leaflet you are sure to grasp your target audience’s imagination. 5. Call to Action: Lastly, it is important that your leaflet has a clear return to action. A return or call to action is what you will use to push potential clients to use your services. So whether you decided on a Door to door campaign by your own hand or used a distributing company, it is important that there is a clear return to action on the leaflet that will aid you in measuring the success of your leaflet campaign. Just remember the five steps above and ensure your leaflet does include them.