ALL CAPS Always LTD

Please stand by.  

We’re tuning into a specific frequency. If you grew up in the glow of this screen, you already know the vibe.The signal is getting stronger.

The next Sonic Boom evolution is almost here.

Full transmission coming this weekend. 

"Wearing the culture that shaped a part of me."

Seeing Zel Bautista post this during soundcheck hit different. Salamat ulit, bai Zel, for supporting this start-up cap business of mine.

I am always honored to have been part of December Avenue’s early beginnings. You and the rest of the artists are the ones who truly made SONIC BOOM Philippines an event that mattered during that 2006–2016 run.

Looking back at those years, I still get overwhelmed—especially seeing how much you guys have thrived and how far the music has traveled since we first started working.

This was a huge cultural moment for me, too.

We can all have that same feeling again when the right time comes. For now, we keep the heritage alive, one cap at a time.

https://www.facebook.com/allcapsalwaysltd

— Alex "Phat Boy" Lim a.k.a. MISTERMIL // founder of ALL CAPS Always LTD  // @phatboylim on all social media

🚨 14 GONE, 16 LEFT: The Triple Black Pre-Order is Moving FAST!

The response to this drop has been incredible. Since we announced the Sonic Boom Classic in Triple Black, we have already locked in 14 orders, which means there are only 16 slots left for this first batch.

Inquiries are hitting the inbox fast. If you've been waiting to grab the cleanest colorway we’ve released, now is the time to jump in before the first run is fully claimed.

The Details

The Design: The all-black Sonic Boom Classic (Black Visor, Black Mesh, and Black Crown).

Price: 890 PHP with FREE shipping nationwide.

How to Secure Your Slot

DM us on Facebook: Send a message to ALL CAPS to reserve your piece.

Payment: We accept BPI QR code only.

Availability: First come, first served. Once these 16 slots are filled, that’s it for this batch.

Let’s get this year started right. Stay classic. 🧢🔥

https://www.facebook.com/allcapsalwaysltd

The All-Black Sonic Boom Classic

You asked for it, and it’s finally here. For our February drop, we are opening pre-orders for the Sonic Boom Classic in the cleanest colorway yet: Triple Black (Black Visor, Black Mesh, and Black Crown).

The Details:

Price: 890 PHP (includes FREE shipping nationwide).

Limited Run: Only 30 pieces available for this first batch.

Availability: First come, first served.

How to secure your piece:

Shoot ALL CAPS a DM on Facebook to reserve your slot.

Payment is through BPI QR code only.

Once the 30 slots are filled, that’s it for the first batch!

Let’s get this year started right. Stay classic. 🧢🔥

— Alex "Phat Boy" Lim a.k.a. MISTERMIL // founder of ALL CAPS Always LTD  // @phatboylim on all social media

🚨 FINAL RUN ALERT 🚨

The classic Sonic Boom truckers are officially on their last run. Once these are gone, they’re gone for good—no reprints.

The Deal:

Price: 990 PHP (now includes FREE shipping nationwide).

Black/Black/White: Only 6 units left.

Red/Red/White: Only 14 units left. 

How to grab one: DM ALL CAPS on Facebook to secure your cap. Just a reminder that we only use BPI QR codes for payment.

First come, first served. Let’s go! 🧢

— Alex Phat Boy Lim a.k.a MISTERMIL // founder of ALL CAPS Always LTD  // @phatboylim on all social media

If you’ve seen a photo of me at a Sonic Boom show, visiting the shop Built By Sonic, saw me on the radio when I was hosting back in the days, or caught one of my DJ sets lately, you probably noticed one constant: I’m almost always wearing a hat.

For nearly 30 years in the music scene—from shop owner to artist manager to DJ—my headwear has been the "storyteller" of every decade. I’ve worn the funny ones, the serious ones, and the formal ones. To be honest, I feel like something is missing if I don't have a cap on.

Last year, while I was brainstorming my next move, it finally clicked. I’m passionate about music, and I’m also passionate about hats. Why not bring them together? I decided to start small, keep it DIY, and that’s how ALL CAPS Always LTD was born.

When it came to the first release, I knew it had to be the classic Sonic Boom logo. That history means everything to me. When I announced it last year, the support was overwhelming. If you’re reading this and you’re one of the "believers" who bought a cap and trusted the brand from day one. Thank you—seriously.

I want you to know that this isn't some corporate operation. Every single cap that has been ordered—I’ve handled it personally. From replying to your online messages to physically packaging the hats and driving them to the delivery hub, it’s all been me.

Even as I’m approaching 50, doing this hands-on work for you makes me feel incredibly energetic and young. There’s something special about knowing exactly whose hands these caps are going into.

This isn't just a business for me. It’s a way to celebrate where I’ve been while introducing new ideas to the world, one print at a time.

I’m so glad to have you along for this journey. Let’s see where this road takes us.

Cheers,