Yellow Penny - all along the digisphere

If your website isn't engaging your customers, it's probably because you need to do some tweaking to your digital offering and make it more customer friendly.....  

I offer businesses 'spot' usability reviews of websites, intranets, mobile apps, and all sorts of digital social experiences.

The idea of the spot review is to provide you with an affordable way of getting an action plan together to get your online media to be more customer centric sooner. 

I deliver the report with recommendations within .5 to 1day. Consultation is free.   The idea is to look at your online offering and review it against usability preferred practice principles. This is an area where I have a high level of knowledge and expertise.  

Reviews analyse:

Content design (media format, language, presentation)

Customer engagement approach (messaging)

Information architecture (site structure, layout)

Process and interaction design (workflows, form design)  

Rate are as follows:

Websites - $500

Social media campaigns - $300

Mobile apps - $700

Intranets - $850

Ads Are Coming To Instagram BY KIT EATON, fastcompany.com

It was only a matter of time. Starting within the next year, Instagram will try to make money by showing advertisements.

Insta­gram will embrace adver­tis­ing with­in the next year as part of a plan to mon­e­tize its photo-based social net­work,…

Video isn’t breaking the internet: The industry giants are Stacey Higginbotham, gigaom.com

The web can’t han­dle video, goes the com­mon refrain. For exam­ple, Com­cast esti­mates that if peo­ple want­ed to watch the tele­vi­sion con­tent they watch on its pay TV ser­vice using the web, each home would con­sume 648 giga­bytes per month.…

Hi, my name is Kate Bradley and I am the Director of Yellow Penny. To describe what I do ... I am a business solutions architect specialising in digital strategy development, solution delivery and change management.  

I have a track record in leading high performing teams of up to 25 people. I have worked extensively managing C level stakeholders and customer accounts across a variety of industries and organisations within Australia.

I am passionate about human centred design and have worked with organisations within Australia, Ireland and the USA to effectively deliver solutions that employ a design thinking and agile approach, empathising and working directly with customers to achieve sustainable adoption.

Areas of specialisation, include:

Digital customer experience & change management

Social collaboration / enterprise social networking 

Enterprise mobile 

Business process innovation

Gamification

Information architecture / usability 

Product roadmapping 

Social intranets

Social media 

Enterprise video

I must admit I had been pondering for some time as to whether I'd buy this app. I had read reviews that confirmed iMockups as easy to use and quick, but I'd also read it had some limitations in how many interface elements it included. 

Anyway recently I came up with my own personal mobile app idea and thought I'd give it a whirl. 

I'm addicted. It is so so fast and so so easy. I absolutely love this app. 

I haven't been able to stop using it. Sitting up later in the evenings after work designing is a lot of fun. Yes that is slightly sad. Sometimes, I play it cool and write a song instead but I do love living and breathing this stuff. I am a Geek Girl. 

It took my less than 2 minutes to pull together my first screen. I felt like it was just effortless to convert my brain wave thoughts into a delicious set of wireframes. Very cool. 

I do wish there were more screen elements to choose from. The grouping tool was a bit annoying to begin with and so was the floating properties screens. 

I'm a big fan of cloud storage and it's already making my life easier in terms of storing my media outside of my home. I no longer have to worry about backing up to 3 or more external hard drives and asking my in-laws, parents and siblings to mind. One we get better connectivity I'm going to be able to store my large music composition files online. It will be even easier to work remotely with my music friends, collaborate....wow what a fun world!

So, recently I got an iPad and I already have an iPhone 4. I wanted an easier way to share files between my personal devices, including my Mac computer.

I read some great reviews of Sugar Sync and thought I'd give it a whirl. 

I'm looking at Sugar Sync in terms of personal use rather than corporate. If you are using the latter scenario you might be cringing with security or risk concerns. That's just not my area. I'm more about UX and the concept in general of how we make our digital lives easier, faster and with community spirit! lol

I love it. It's easy to use. Very intuitive and just simple. I love the fact that almost immediately my files are synced across all the devices through that beautiful cloud! 

Yesterday, I was out having breakfast and was able to take a photo of the delightful meals presented and then post straight to my blog (I Ate Melbourne) all from Sugar Sync. What an easy, fast and light way to evolving a seamless experience for sharing your digital assets and favourite things with others. It literally took seconds to do. Well, maybe a minute.

One thing I would love, and maybe you can do this already, but to be able to post my media into family or friends sugar sync storage; if they are open to it. I know with my family we love to share photos as we are all living in different locations. 

Thank you Sugar Sync - I love Cloud!

Here's another blog comparing Sugar Sync with DropBox. 

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