ALEX THE RADICAL

and now with the power of love He resurrected me to be.

John Davidson is Gamestop’s Head of Partnerships, the president of the Esports Trade Association, and a lifelong skateboarder. We invited him to film at The Berrics and we picked his brain about his fascinating career path, how he makes time to skate, and how the principles of skateboarding have influenced his approach to business.

skateboarding culture needs more documentaries on pros. there’s so many stories to hear and know about. Some of these pros are still alive, they are living legends. the younger generations need to know whats up.

This song has captured my imagination at the moment. Truly it echoes the wildness of love that is breaks chains and sets people free. it echoes the desire to know and be known. it echoes the barrier between nature and urban life. I can’t enough of this song much less the music video. This is 2019. A wilder love

Tiago Lemos is one the south american powerhouses to come through in the skateboarding that shows that the talent within skateboarding is universal. From the streets of Jaguariúna to the spots around the world it’s clear that Tiago is a great skateboarder. Over the years since the film ‘We are blood’  I’ve noticed that his skill and technicality is one that leaves a an impact you as you watch his skateboarding. He is unique has a lot to show for the few years to come. This video helps put together the previous unknown history and bring to life why Tiago is such a great skateboarder.

As coined by Dogtown & Z-Boys, Skateboarder magazine was the original Bible of skateboarding and the history it captured in its pages tell the story of modern skateboarding’s roots and influenced an entire generation of skateboarders. This documentary tells the story of how this magazine became THE magazine of skateboarders worldwide, why it meant so much to them, and how it left an indelible mark on them during it’s meteoric rise and fall by the early 1980s. From shoeless surfers riding the concrete waves and the vast blacktop of Southern California, to fully padded sessions at skateparks, Skateboarder exposed the sport to kids around the world.

Gou Miyagi is the engine of skateboarding born in japan not heard about in most of western skateboard media. His style and skill marked him to be one of the greats in his generation and like many people who excel at what they do, their actual human interaction is few and far in between. This however is a small glimpse of this well known creative within skateboarding. Enjoy.

DC shoes had this commercials back in 2011 and they have always stuck with me even though they are short. The impact of meaning within 30 seconds resonates for 30 min because of the precise intent visually displayed. The inspiration and message beyond the 30 seconds is just as important as the effort, planning and work that no one sees. Everyday of our lives we have to put in that same energy even when no one sees us, thanks us or even considers the background noise of us working in the night. For the time present enjoy the moment and take steps to seek and create new paths to be better. it’s possible. redefine your reality. be radical.

the end statement by Yohji is the best

This is a prime example of how your age doesn’t limit what you can do. Skateboarding by itself s a hard activity to pick but with much patience you can learn and progress far beyond what you could imagine. The skills you use in skateboarding are transferable to all walks of life. It’s just a matter of choosing how to have fun and making the most of your environment. Never stop being radical.

adidas Skateboarding Presents /// Nora