alexfrankel

I directed and edited the US reveal of the new luxury brand Genesis’ flagship vehicle, the G90. Super proud of this one. Read more here.

I shot the reveal video for the new Hyundai Sonata Plug-In Hybrid. This was an incredibly challenging shoot that we did with a brand new camera by AJA called the CION. Read more here.

I shot/directed/edited the reveal video for the 2016 Hyundai Tucson. We shot this on a shoestring budget in one day in a small studio in deep Orange County. More info here.

Additionally I created a branding package to accompany the fictitious company to seal the deal. Check it out here.

I try to visit Big Sur at least once a year. Something about the isolation mixed with the incredible landscape of mountains crumbling into the sea gets me. Here’s a photo set from 2015.

Here are a few photos from our trip to Yosemite National park in 2014. It’s without a doubt the most beautiful place I’ve ever been in the United States. Can’t wait to go back this year.

I shot Blueprint Coffee in St. Louis, MO. last year. It’s a culmination of many old friends of mine opening a fantastically designed shop in the heart of one of the most bustling neighborhoods in St. Louis, the University City Loop. 

In 2013 I shot/edited one of the few video pieces for The American Classic for literally zero dollars. We had some cool posts we were excited about and wanted to generate a little extra buzz by putting out a short clip of what was coming up in our programming for the next few months. Here’s what turned out. The music is by our talented friend Dave Lapinsky.

A few years ago, I shot almost the entire catalog for Hank USA via The American Classic, a now defunct but at-one-time up and coming menswear shop. They carried some great brands like Rogue Territory, Parrott Canvas bags, Pointer chore coats, and more. The book was shot in coastal Malibu, CA.

This is my reel from 2014 including many spots, title sequences, short films, and documentaries I worked on for Imaginary Forces, The American Classic, and a variety of small clients based across the country.

My name is Alex Frankel. I’m a freelance content creator, photographer, and editor based in Los Angeles, CA. My primary clients are commercial and film related though I frequently produce branded content for a variety of companies, small and large. Thank you for visiting.