Custom Cards Business: Cart & Check Out Pages
(Part 2 of 2 for this topic!)
Not going to lie, these took me a while. I know they can be improved, so I’m really looking forward to any feedback I can gather here.
Research
From my survey, I knew that easy check out was the second most important aspect of online shopping for the users (following product categorization). After 31 responses, 41.9% product categorization while 38.7% selected easy check out, so it was a close second.
Another question in the survey asked users if they use PayPal in online shopping. With the average demographic of this survey being in the low 20s, I anticipated this question to be mostly yes, however, 35.5% of users said yes, and 6.5% of users said sometimes.
As I said in my prior post, I spent a lot of time evaluating the current way users complete the task at hand, which is Etsy. Looking at the check out process in Etsy heavily impacted my decisions for these pages.
Decision Making
Looking through Etsy’s process helped me discover what users have adapted to and used thus far. When speaking with customers and the owner, the check out for Etsy didn’t propose much concern, so the designs below are actually pretty similar to the Etsy model.
When I think “easy check out,” I think about it being quick and simple. So that’s what I tried to accomplish. The icons show users that there are only 1-3 steps left in the process, so it’s going to be quick. I also included an indicator (down carrot) to make it super clear what stage users are in.
In terms of payment, the owner was hoping that PayPal could be the only option for check out since that’s easy on the back end. However, users responded saying that many of them don’t use PayPal, so that helped me decide to add another form of payment, credit card.
The survey responses reassured me that this process should be as simple as possible. I hope I’ve created that below!







