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 I've made every one of these mistakes. Some cost me more than the trade was worth. Here they are so you don't have to repeat them.

Mistake 1: Holding Through the Earnings Announcement

This is the most expensive mistake and the most common. The logic goes: the company is going to beat, I want to be in when it happens. The reality: by the time you hold through the announcement, you're paying peak implied volatility with no edge. The IV crush hits regardless of whether the beat is clean. The stock can beat, gap up, and your position is flat because the premium you paid already absorbed the move.

The fix: sell before the announcement. Every time. There are no exceptions worth making.

Mistake 2: Not Having Extended Hours Turned On

Stops only trigger during regular market hours by default on most platforms. That means a stock can gap down 30% after hours and your stop never fires. When you check the account the next morning, you're down 30% on a position that would have stopped at 10%.

The fix: toggle extended hours on before entering any pre-earnings position. It takes five seconds and it's non-negotiable.

Mistake 3: Sizing Up on the Last Move

The excitement of a good run — seeing a position up 15% in a week — leads to adding size. That's exactly backwards. As a pre-earnings position moves in your favor, you're reducing the distance to the announcement and increasing the IV you're holding. Adding to a winning pre-earnings position increases your IV exposure at the worst possible time.

The fix: size the position correctly at entry. Don't adjust it based on short-term moves.

Mistake 4: Ignoring the Analyst Score

A stock can look cheap, have elevated IV, and interesting short interest — and still be a bad setup because analyst sentiment is mixed. If three analysts are buying and two are downgrading, the consensus isn't there. The stock might beat, but if the beat isn't a surprise, the gap up is small.

The fix: don't play a setup with an analyst score below 76. It's not worth the time or the risk.

Mistake 5: Treating the Scanner Output as a Trade, Not a Starting Point

The scanner surfaces candidates. It's not a trading signal. A score of 86 doesn't mean buy now and hold for earnings. It means this setup matches the criteria worth reviewing. From there, you still need to check the entry price, size the position correctly, and set the stop before entering.

If you're a roofing contractor, you've probably tried a few apps by now. A CRM here, a photo app there, maybe a spreadsheet that got too big to manage. The problem isn't finding software — it's finding software that actually talks to each other and doesn't require three tabs open to run your day.

That's the gap CrewLogik is trying to fill.

CrewLogik is a web-based operations platform built specifically for roofing companies. It combines CRM, storm tracking, a project camera, QR code attribution, roof measurements, quoting, and document storage into a single system. Instead of toggling between five apps, your team works from one place — from the first knock on a door to the final invoice.

What's Actually in the Box

The core is a CRM that tracks every lead from any source — storm maps, QR campaigns, door knocking routes, or just manual entry. Each lead has a full context trail: photos, notes, documents, quotes, and the entire history of who did what and when.

Storm search is one feature that stands out. You can look up hail and wind history by address or market, which means you're not guessing which neighborhoods got hit — you can see it and assign reps accordingly. The door knocking map ties into that, letting you assign routes to field reps and track what got covered.

QR code attribution is another piece that feels genuinely useful for companies running any kind of offline marketing. Put a QR code on a sign or flyer, it gets scanned, and that lead is already in your CRM with the source tagged — no manual entry, no guessing where that customer came from.

Roof measurements integrate directly into quotes, and the project camera keeps every photo and video attached to the job rather than floating in someone's camera roll. Claims and files are stored alongside the customer record, so when the adjuster shows up, you have everything in one spot.

The Pricing Model Is Worth Noting

At $99/month, CrewLogik includes unlimited users. That's it — no per-seat fees, no tiered pricing that punishes you for adding a new rep. You also get 25GB of storage and 8,000 workflow credits per month. For a single operator or small crew doing normal volume, the included credits are typically sufficient. If your team is larger or storm season gets busy, credit packs are available and they never expire.

There are add-on storage tiers if needed, but the base plan is unusually straightforward for this category of software.

What It's Best For

This isn't a photo documentation tool. CrewLogik is designed for roofing companies that are doing active field sales — storm response, door knocking, QR campaigns — and need the whole operation connected. If your biggest pain point is lost photos, missed follow-ups, and not knowing what your reps did in the field, that's exactly the problem it solves.

If you're a one-person shop just looking for a quick way to send quotes, there are simpler tools out there. But for any roofing company with a field team, the operational piece is where most tools fall short, and that's where CrewLogik puts its focus.

Try It

There's a free trial available. It runs in the browser now, with iOS and Android apps on the way. Worth spending 10 minutes poking around to see if it matches how your crew actually works.

For decades, aging was treated as a problem to solve rather than a life stage to embrace. Senior communities were hidden from mainstream conversation, and the wealth of knowledge available to older adults was scattered across government forms, insurance jargon, and well-meaning but outdated advice.

That landscape is shifting fast — and the people feeling it most acutely aren't the seniors themselves. It's their adult children, caregivers, and the growing wave of near-retirees who suddenly realize they have no idea how Medicare actually works, how to find reliable senior discounts, or what technology actually makes life easier after 55.

The Information Gap Is Real Walk into any online forum for caregivers and you'll find the same story repeating: someone trying to untangle Medicare Advantage vs. Medigap coverage, or looking for cell phone plans designed for older adults who mostly use them for calls and texts. These aren't niche problems. They're universal ones — and the answers are buried.

Traditional media covers seniors through the lens of retirement planning or healthcare policy. But what about the practical stuff? Which CBD products are worth trying for sleep and joint pain? What's the best medical alert system for someone who's still active? How do you travel solo safely in your 70s?

These questions get asked thousands of times a day. The answers are out there — but finding them requires digging through dozens of sites, many of which are outdated, ad-laden, or written for an audience that already knows the lingo.

What's Changed in Senior Content The best senior-focused publications today look nothing like their predecessors. They're covering travel, technology, dating, nutrition, and fitness with the same editorial rigor you'd expect from any modern lifestyle publication — because today's seniors aren't a monolith. A 60-year-old running marathons has completely different needs than a 78-year-old managing chronic pain. Good resources reflect that diversity.

Reviews and product guides have become especially critical. Seniors and their families make high-stakes purchasing decisions — medical alert systems, hearing aids, supplement regimens, Medicare plans — often with limited information and high pressure from sales teams. Having an honest, editorially independent resource to cut through the noise isn't a luxury. It's essential.

The same goes for financial content. Debt management, credit repair, and estate planning are topics that disproportionately affect older adults, yet the most widely shared advice online tends to be generic. Tailored guidance for the 55+ demographic — accounting for fixed incomes, Medicare interactions, and retirement account rules — is genuinely scarce.

What to Look for in a Senior Resource Not all senior living sites are created equal. A few markers of quality worth noting:

Depth over breadth. Sites that try to cover every topic under the sun tend to do none of them well. Look for publications that go deep on the categories that matter most — Medicare, health, money, and lifestyle — with detailed, sourced reporting rather than shallow listicles.

Editorial independence. Many senior publications exist primarily to sell products. The best ones disclose their affiliate relationships clearly and still deliver honest reviews. If every product "recommended" on a site happens to be for sale through their affiliate links, treat the recommendations with appropriate skepticism.

Practical, actionable content. Theory is easy. Step-by-step guidance that accounts for real constraints — mobility limitations, fixed budgets, tech unfamiliarity — is harder. The difference is visible in the writing.

Currency. Healthcare rules change, new products launch, and what was true two years ago may no longer apply. A site that publishes regularly and updates older content signals that it takes its responsibility to readers seriously.

A Resource Worth Bookmarking One publication that's been doing this consistently is Senior Affair. Covering Medicare, health and fitness, money management, technology, lifestyle, travel, and senior-specific product reviews, it has built a library of over 900 articles aimed at helping older adults and their families navigate real-life decisions — from whether Medicare covers cataract surgery in 2026 to the best tour booking platforms for senior travelers.

What sets it apart is the range. It doesn't just focus on health or just on money. It treats seniors as full people with wide-ranging interests and practical needs, which is exactly how they see themselves. Whether you're looking for a senior dating guide, a CBD product review, or a breakdown of how mortgage points work, the breadth makes it worth keeping in your bookmarks — and sharing with anyone in your life who's navigating this stage.

The senior demographic is one of the most underserved online despite being one of the most active. Sites like Senior Affair are quietly helping change that — and the more quality resources exist, the better decisions everyone makes.

 For decades, aging was treated as a problem to solve rather than a life stage to embrace. Senior communities were hidden from mainstream conversation, and the wealth of knowledge available to older adults was scattered across government forms, insurance jargon, and well-meaning but outdated advice.

That landscape is shifting fast — and the people feeling it most acutely aren't the seniors themselves. It's their adult children, caregivers, and the growing wave of near-retirees who suddenly realize they have no idea how Medicare actually works, how to find reliable senior discounts, or what technology actually makes life easier after 55.

The Information Gap Is Real

Walk into any online forum for caregivers and you'll find the same story repeating: someone trying to untangle Medicare Advantage vs. Medigap coverage, or looking for cell phone plans designed for older adults who mostly use them for calls and texts. These aren't niche problems. They're universal ones — and the answers are buried.

Traditional media covers seniors through the lens of retirement planning or healthcare policy. But what about the practical stuff? Which CBD products are worth trying for sleep and joint pain? What's the best medical alert system for someone who's still active? How do you travel solo safely in your 70s?

These questions get asked thousands of times a day. The answers are out there — but finding them requires digging through dozens of sites, many of which are outdated, ad-laden, or written for an audience that already knows the lingo.

What's Changed in Senior Content

The best senior-focused publications today look nothing like their predecessors. They're covering travel, technology, dating, nutrition, and fitness with the same editorial rigor you'd expect from any modern lifestyle publication — because today's seniors aren't a monolith. A 60-year-old running marathons has completely different needs than a 78-year-old managing chronic pain. Good resources reflect that diversity.

Reviews and product guides have become especially critical. Seniors and their families make high-stakes purchasing decisions — medical alert systems, hearing aids, supplement regimens, Medicare plans — often with limited information and high pressure from sales teams. Having an honest, editorially independent resource to cut through the noise isn't a luxury. It's essential.

The same goes for financial content. Debt management, credit repair, and estate planning are topics that disproportionately affect older adults, yet the most widely shared advice online tends to be generic. Tailored guidance for the 55+ demographic — accounting for fixed incomes, Medicare interactions, and retirement account rules — is genuinely scarce.

What to Look for in a Senior Resource

Not all senior living sites are created equal. A few markers of quality worth noting:

Depth over breadth. Sites that try to cover every topic under the sun tend to do none of them well. Look for publications that go deep on the categories that matter most — Medicare, health, money, and lifestyle — with detailed, sourced reporting rather than shallow listicles.

Editorial independence. Many senior publications exist primarily to sell products. The best ones disclose their affiliate relationships clearly and still deliver honest reviews. If every product "recommended" on a site happens to be for sale through their affiliate links, treat the recommendations with appropriate skepticism.

Practical, actionable content. Theory is easy. Step-by-step guidance that accounts for real constraints — mobility limitations, fixed budgets, tech unfamiliarity — is harder. The difference is visible in the writing.

Currency. Healthcare rules change, new products launch, and what was true two years ago may no longer apply. A site that publishes regularly and updates older content signals that it takes its responsibility to readers seriously.

A Resource Worth Bookmarking

One publication that's been doing this consistently is Senior Affair. Covering Medicare, health and fitness, money management, technology, lifestyle, travel, and senior-specific product reviews, it has built a library of over 900 articles aimed at helping older adults and their families navigate real-life decisions — from whether Medicare covers cataract surgery in 2026 to the best tour booking platforms for senior travelers.

What sets it apart is the range. It doesn't just focus on health or just on money. It treats seniors as full people with wide-ranging interests and practical needs, which is exactly how they see themselves. Whether you're looking for a senior dating guide, a CBD product review, or a breakdown of how mortgage points work, the breadth makes it worth keeping in your bookmarks — and sharing with anyone in your life who's navigating this stage.

The senior demographic is one of the most underserved online despite being one of the most active. Sites like Senior Affair are quietly helping change that — and the more quality resources exist, the better decisions everyone makes.

There's a version of earnings trading that almost always loses money. Here's how it goes: an earnings announcement drops, the company beats, the stock gaps up 20%, and retail traders pile in because the headline is everywhere. By the time the trade makes the rounds on social media, the gap has already filled half its move. The people who chased it are buying the top of the initial pop, holding through IV crush, and giving back half their gains in the next two days.

That's not trading. That's paying for the privilege of being last in line.

The Pre-Earnings Window Is Where It Actually Works

The version that actually makes money starts two to six weeks before the announcement, not after it. You're not trying to predict whether the company will beat. You're reading the institutional positioning that builds before the announcement — the same positioning that causes the gap up in the first place.

When a stock gaps 20% on a beat, it's not random. The move was already being built in the two weeks before the announcement. Options premiums were climbing. Institutional desks were accumulating. The scanner data was showing elevated IV and rising analyst sentiment. The gap up is the result of that positioning becoming visible.

Getting in early means you're part of that positioning, not arriving after it.

Why the IV Math Matters

Implied volatility is highest the day before an earnings announcement. If you buy then, you're paying maximum premium for the move. The moment the announcement hits, IV collapses. Even a stock that gaps up 20% on a beat can leave your position flat or negative because the IV you paid for collapsed.

Getting in when IV is lower — two to four weeks before — means you're not fighting that headwind. The IV climb as the announcement approaches is actually working in your favor, pushing the stock price up as traders hedge with calls.

The One Rule

Sell before the announcement. Every time.

The earnings event is not the trade. It's the event that ends the trade. Holding through means you're exposed to IV crush, the direction of the beat, the guidance call, and the after-hours gap. None of that is your edge. Your edge is the pre-earnings momentum. Take it and move on.

What Consistent Winners Do Differently

The traders who make money on earnings setups share one trait: they enter early, they follow their stops, and they exit before the announcement. They don't chase. They don't hold through. They don't adjust stops to give bad positions more room.

The system does the work of finding the setups. The rules do the work of protecting the account. Those two things together — a good filter and strict discipline — are what separate consistent winners from the traders who hit a few big ones and give it all back.

The Difference Between a System and Gambling