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Digital and Social Marketing Approaches

Here are our chosen Digital and Social marketing approaches which are the most applicable to our chosen segments:

1.Pay per click advertising (through the use of ‘Google Adwords’)

2. Search Engine Optimisation (SEO) to increase visibility of key word phrases

3. Instagram Advertisements doctored for those searching for specific ‘health’ hashtags

4. Sponsored…

Submission 2: Part 1 #DSMMCM1415

Section 1A: Segmentation Approaches

Segmentation Approach Advantages Disadvantages 1. Behavioural targeting based on people who have searched google for a ‘healthy snack’  -Popular search trend on Google (fig 1)-Target ‘healthy’ segment which we want to acquire  -Special K may have lost customers because of recent changes and therefore nothing will retain them again 2. Geographical…

Submission 2: Part 3 #DSMMCM

After establishing appropriate DSM approaches for our chosen segments and generating viable approaches and discarding the less applicable ones, below highlights the approaches that are completely non viable. We have justified why these are inappropriate below:

Anti-viable DSM approaches Implications of improper use Justification-          Snapchat -Incorrect age group for target…

What are the stages in a digital relationship? #DSMMCM1415

A digital relationship is made up of 4 stages. Through each stage, there are different levels of involvement and interaction by which a company will have with the consumer.

The first stage of this relationship is the acquisition stage. In this stage, the customer generally has knowledge and awareness of the organisation and certain products yet hasn’t purchased it.

Interaction at this point is…

Dieting has always been predominantly with women with over 70% of women going on diets and ‘watching’ what they eat at some point during 2013 (BBC 2013)

As expected, women are significantly more likely than men to have tried to shift some pounds. Only 5% of women claim to never think about their weight compared to almost a fifth (17%) of men.

During 2013, 55% of the UK population attempted to…

New submission out today so keep an eye out for that! #DSMMCM1415

Content of submission:

❄️Segmentation Approaches and Target Segments Blog for Special K with a brief justification, issues and risks section

❄️Viability Blog using pertinent DSM approaches

❄️Anti-Viability Blog with anti-viable approaches/associated implications

While you’re obviously eagerly waiting for this, here’s some festive…

Discount supermarket Aldi took a swipe at rivals as fights broke out across the UK with shoppers pushing and shoving their way to a cheap telly on Black Friday.

While most retailers are pinning their hopes on the American shopping frenzy to kick-start festive sales, the German grocer took to Twitter to explain why it’s not taking part in Black Friday:

“Every Friday is Black Friday at Aldi.”

Earli…

Google sometimes gets a bad rap, and it’s easy to forget that the company that started out with the line “don’t be evil” can occasionally churn out something that’s actually pretty fun, Welcome Androidify.

It’s not one of the firm’s most useful or innovative apps, but it’s one of the most addictive and funniest: a little tool that grants you free rein to create your own Android avatars.

It’s…