VIEW FINDER
As a result of today's modern age socio-political standing, it has become clear that we (as a culture) have strayed from a human vision of our surroundings. The frantic living, the inadequacy of oneself's standing, always pushed to the production and accumulation of MORE - a more that cannot be grasped as it is only in the mental projection of tomorrow.
We live to seek a dream that never comes. Perhaps taking a step back and looking at our surroundings with fresh eyes, could give us a moment of relief. We all operate on the human plane, therefore we should regain our connection to what makes us human - our imagination, our memories - and ultimately the world's beauty.
The simplicity of the VIEW FINDER is its strength. All the gadgets we posses require us to move in a technological direction, ever-evolving we strive for complexity believing in the idea of better.
Are you paying attention to what is in front of you? Let's look at the world, feel it and remember it. Let's for a moment frame the world, choose what is really important and re-focus with our undivided attention. Let's relax and make a memory!
How do you want to remember today? is the question that the VIEW FINDER is asking us...
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