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"Alastor":

Alastor is actually Cain going under a pseudonym. He's trying to redeem sinners not out of the goodness of his heart, but as a fuck you towards Adam, his estranged deadbeat Father. He vaguely believes redemption is possible, but on the outside he gives off the vibe of thinking its nonsense. Eve, who is in hell, is the one payrolling the whole thing. As the first Sinner in hell she holds a bit of power. (Eve - Lucifer swap)

Al exclusively advertises the Hotel through radio commercials and jingles and doesn't really care that it is probably is why no one knows about it.

"Husk":

A fallen angel who always fucked off and drank and gambled during exterminations instead of killing sinners. When he caught his wings were chopped off and he was left for dead. Alastor found him and offered him a deal. Al would keep Husk's identity secret so long as Husk worked for him. Husk tried to refuse and goad Al into finishing him off, but was instead lured into a bet. He lost and became Al's right hand cat.

Husk doesn't believe in redemption at all. He is trapped in Heaven's mindset that once you fucked up you're done forever. He puts up with Al's antics with a heavy amount of booze.

Niffty:

Hell's favorite killing machine. Niffty is a weapons spokesperson working for Carmilla. She's recorded by a camera crew when she goes out to kill his rivals and its all pitched as a fun and brutal reality show with a star who revels in the thrill of the hunt. Niffty loves her craft and is extremely skilled, but is becoming burnt out. She suffers from an addiction to amphetamines to keep up her 'high energy camera persona'. (When exhausted she just ends up freezing out and staring into the camera ala the gag in the show.)

Niffty is ambivalent about redemption, but likes to stay at the hotel cause she likes Al and Husk, and because it gives her a break from work.

Charlie: A former human who made a deal with Lucifer so she could come down to hell and try to help the undeserving sinners there. She is absolutely ecstatic about the hotel and is all but overbearing in trying to help Alastor achieve his goal.

Vaggie: A sinner who went to hell for her 'extremely violent tendencies', despite the fact that all her actions were in the protection of herself and family/home. Charlie found her in the aftermath of a territory dispute, and after helping her/hearing about her backstory, all but glued Vaggie to her side. Vaggie doesn't believe in redemption, due to her guilt/shame over her violent past, but is dragged along by Charlie.

Angeldust:

Charlie's mysterious and excitable friend. Angel loves a good 'naughty boy' and doesn't so much as clean, but rather struts about posing in whatever meido costume he likes for the day. Charlie knows his past and is the reason he works at the hotel. She thinks he is a good candidate for redemption. Angel doesn't really care either way and is just happy for a shit easy job that he can dress up cute for and slack off all he likes!