ADRIAN ZANARDO (dot) COM

For my 2nd Enoteca Magazine I undertook the complete design of the book including all photography and required styling, illustration and content production.

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Cooking, styling, photography and design was provided during the production of this 212 page handbook to be used by the Enoteca Sileno Account Managers while meeting with stakeholders.

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Corporate brand identity for Melbourne based innovation consultancy firm Venturetec. Working closely with their small team a new brand identity was developed and accompanied by new brand guidelines and proposal for rolling implementation of new brand applications. The result; a new identity that expresses the modernity of Venturetec’s sector and area of expertise, while still remaining sophisticated, authoritative and importantly standing out from their competitors.

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An academic exploration into the history and evolution of football (soccer) clubs as brands. A thesis that explored the European mega-clubs and their journey as traditional powers of the sport, emerging trends and pathways seen since the mid-2000′s, and possibilities for A-League clubs to find a solution to convert high grassroots participation into active participation and interest in the professional side of the sport. This thesis was accompanied by a design document extensively exploring and designing 3 possibilities for A-League expansion, each using different design approaches and strategies.

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A series of work from time leading the Soup Boys Collective in the following order: updated brand identity for 2018 in anticipation of a new content strategy for 2019. Examples of printed ride guides and projects briefs for internal use, and delivered to collaborative partners. Illustration work used to create sitcom-like personas around each member of the collective, and to compliment stories in a unique and tongue in cheek way. Snippets of the Soup Boys website, the growing apparel collection of softgoods designed, printed and produced locally. Documentary and editorial photography showcasing the diverse cycling community and the wonders of regional Australia.

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The aim for this brand identity and overarching strategy was to steer clear of Swiss design cliches and iconography, setting themselves apart from their competitors in Melbourne. This resulted in the development of a brand identity suite, a series of horological glyph marks, gifs, social media content and in store printed applications that paid respects to Swiss watchmaking, and assistance in shop fit out and stationery design.

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The labels were designed around a system that focused on bright, provincial colour palettes, and made reference to the specific regions in which the wines are made. This system was created to allow seamless growth of the Poggio dei Principi range as new additions of Chianti, Prosecco and Etna Bianco are projected for 2019.

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The design of an embroidered patch & accompanying social media content for Melbourne’s Fred Perry “My Patch Ride Out” global campaign. The aim was to celebrate Melbourne as a globally recognised cycling city, bring together discerning bike riders in creating a community around the store, and to commemorate the newly released Fred Perry: Brad Wiggins collection.

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Importantly a new suite of digital files was created to allow this small school to help grow their online communication channels through their tight knit rural community.