Aaron Miller

         1.  Tens of thousands of volunteers, donors and supporters advance the Make-A-Wish® vision to grant the wish of every child diagnosed with a life-threatening medical condition. In the United States and its territories, on average, a wish is granted every 34 minutes. We believe a wish experience can be a game-changer. This one belief guides us and inspires us to grant wishes that change the lives of the kids we serve. (1)                                                                                           

Make-A-Wish® foundation which is a non-profit charitable organization that has a huge social media presence.  The charity field is a tough business and with every organization having such a big social media presence, donations are at a premium.  Make-A-Wish foundation offers real-time wish story telling, breaking news, fun facts, information and incredible wish images on most of their social media platforms. (2)

     2.  In the last two days there have been 58 uploads on YouTube on wish videos. Along with YouTube, Twitter and Facebook, the organization also has Instagram, Google+, LinkedIn and Pinterest accounts promoting their brand.  Make-A-Wish started in 1980 and since their inception have made over 300,000 wishes come true.  

         A lot of the success of Make-A-Wish has come from their social media platforms.  On Twitter they have 222 thousand followers. (3) On Facebook they have 825 thousand followers. (4) On YouTube a search result gives you 18.8 million results. (5) This is just a few examples of the far reach the organization has on social media.  The organization uses Facebook and YouTube the most in their social media strategies.  YouTube is utilized by the organization and every child with a wish granted. (6) (7)   Although YouTube has the most activity, Facebook is right there.  With the interactive ways of Facebook between posts, shares, comments, and likes you can never count out their influence.  

3.       Make-A-Wish’s social commerce strategies are clear.  Flood the social media networks with posts.  The more posts, the more people that will see.  Posts on all networks are included with hashtags and @ symbols to maximize who will see their posts.  They encourage interaction on all their posts with sharing and unbelievable stories.  The videos they share are not only heart warming and heart felt, but they are tear jerking and real life.  

          There aren’t any controversial or critical relationships to speak of with Make-A-Wish.  According to charitynavigator.org they have an overall score and rating of 87.05 out of 100 and 3 of 4 stars. (8)  In contrast, American Red Cross, which is the second largest charity, has a rating of 83.33 and 3 of 4 stars.  Make-A-Wish isn’t in the top ten of any rated charitynavigator.org list.

4.        Since Make-A-Wish delivered their first wish in 1980 they’ve had a great overall rating.  According to a former wish coordinator from Charlotte, NC,  “I thoroughly enjoyed my time at the Make-A-Wish Foundation.  It truly was my honor to spend time coordinating wishes for the very deserving children.” (9)  Their highest rating to date is in June 2003 when they received a score of 96.63 and a 4 of 4 star rating.

           On a post from October 6 about a boy (Gabe, 6) that wanted to be a ranger, every comment was amazingly sweet.  Maureen E Crum posted: Wonderful with a heart. (10)  This is an example of sentiment analysis on Facebook. (11)  @HpnotikEnt on Oct 6 said, “love it” referring to Adam getting his wish to meet Brennon at @Twitch. (12)

5.        With over 300,000 wishes granted Make-A-Wish America is one of the most successful charitable organizations.  This year they are averaging a wish granted every 34 minutes.  Make-A-Wish America is also cut down into local chapters.  The organization is located in Phoenix, AZ.  My local chapter is Western Massachusetts. (13)  The way the organization treats it’s employees and wish recipients is wonderful.  I’d recommend Make-A-Wish to anyone looking to give to a good charity.  

           Their overall social media marketing strategy is to post everything they do.  They have one of the highest scores of any organization for accountability and transparency on charitynavigator.org 97.00.  (14)  Make-A-Wish America consistently and persistently posts across all media outlets daily.  This is a way to keep people interested in what is going on in this great charity.  This charity is in my top ten of all charities due to the fact they fix hearts with minds. A beautiful video to leave you with (15)

                          (1) about us on wish.org

(2) social media on wish.org 

(3) https://twitter.com/MakeAWish

(4) https://www.facebook.com/makeawish/

(5) make a wish America on YouTube.com 

(6) https://www.youtube.com/watch?v=piUAWxTLdLA

(7) https://www.youtube.com/watch?v=g7-F_pz_vYY

(8) https://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4038 

(9) https://www.indeed.com/cmp/Make--a--wish-Foundation/reviews

(10) <iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmakeawish%2Fposts%2F10155728055337556&width=500" width="500" height="417" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true"></iframe>

(11) Page 271 of the Social Media Marketing textbook

(12) <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">🎮Watching <a href="https://twitter.com/GoldGloveTV?ref_src=twsrc%5Etfw">@GoldGloveTV</a>  helped Alan get his mind off cancer treatments. After meeting Brennon at <a href="https://twitter.com/Twitch?ref_src=twsrc%5Etfw">@Twitch</a>, his life has changed forever. :-) <a href="https://t.co/q1tdLrkJqx">pic.twitter.com/q1tdLrkJqx</a></p>— Make-A-Wish LA (@MakeAWishLA) <a href="https://twitter.com/MakeAWishLA/status/916060531450105857?ref_src=twsrc%5Etfw">October 5, 2017</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

(13) https://www.facebook.com/pages/Make-A-Wish-Foundation-of-Western-Mass/152809898094520

(14) https://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=4038

Aaron Miller     @AaronMill        Spiky Gronkamole!!!!!!!!!  So delicious..... 7-0 Pats @WEEI @Gary_Tanguay 

 Aaron Miller     @AaronMill        I just voted for #1GameOnly. Share this and Tylt the conversation. http://tylt.it/kRaPLp or RTâ—¢

https://twitter.com/AaronMill/status/912001818011594758

     Most of the you would think the Mannequin Challenge was just for fun.  In most cases you’d be right, but in some cases it was done to raise awareness and donations.  Here’s a Top 15 playlist of celebrities doing the Mannequin Challenge:

https://www.youtube.com/watch?v=2ZwaTqpxgj4

The celebrity Mannequin Challenges were for fun.  From the White house staff with the Cleveland Cavaliers to Kate Hudson’s back yard BBQ the Mannequin Challenge was done for fun.  

     Then there are the charitable and awareness challenges.  Like the one done by the Elman Peace and Human Rights Center in Mogadishu, Somalia.  Elman said she didn’t expect the video, which has been viewed hundreds of thousands of times, to be shared so widely. “We wanted people to see the human suffering in Somalia just to portray the reality for a few seconds,” she added. “It helps people break out their own bubble.”   #TIMETOACT #ELMANPEACE #YOUTH4PEACE #DROPTHEGUNPICKUPTHEPEN #MANNEQUINCHALLENGE #AFRICA #CHILDRENNOTSOLDIERS Here’s the video link:  https://www.facebook.com/ElmanPeaceHRC/videos/1324909964194154/ 

The charity’s subsidiary Sister Somalia was the country’s first organisation to provide a rape crisis centre.      

 Elman said the charity was set up by her mother Fartuun Adan in her late father’s name, Elman Ali Ahmed. He was assassinated in 1996 while working to restore peace after war broke out in Somalia.

 I had no idea this was going on.  Until I started looking up different mannequin challenges for charities, how would I know?  I’m just glad someone that’s close to the situation with the means and ties to the community decided to do something about it.  

https://youtu.be/Kr4-4tWgCD0 

     In one of the best, I think,  #mannequinchallenge was done by the ALS League “The never-ending mannequin challenge” by Publicis Brussels.  It really hit home with me.  In one of the shorter mannequin challenge videos the point was made like a hammer driving a nail into corkboard.  For about a minute the laboratory crew is completely still.  At about the minute mark of the video a man in a wheelchair is holding a sign that says, “Everyday is a mannequin challenge”  It’s really an amazing video and should raise much awareness.  The video was put online about a year ago and I haven’t found what the total donations are to this charity.

Source: http://www.campaignlive.co.uk/article/als-league-the-never-ending-mannequin-challenge-publicis-brussels/1417295#VUVIUqybrvyK0lOy.99

Source:   https://www.buzzfeed.com/ikrd/this-somali-charity-used-the-mannequinchallenge-to-highlight?utm_term=.gsDDDDBzqA#.iuAqqqna08