commune with the divine, for it is your gift

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

Hey so, I thought maybe we should participate in a blackout day to protest against the new tumblr update.

Let's try March 19. So that people have time to see this and plan for it.

Do not log in or use tumblr for 24 hours on this day.

Reblog this and make a tag chain to maximise visbility—the more people aware of this awful update, the better.

Circle the date on your calendar, or set a reminder on your phone. As a bonus it will be a good break from social media. Spend the day doing things you like—start that book you've been waiting to read, go outside, watch a good movie... just do anything except open tumblr.

I think we should show tumblr that we are not happy with this update in every possible way we can.

File support tickets with feedback (SEE BELOW ON HOW TO SEND FEEDBACK), post about how this update makes you feel, reblog other's posts about this update, offer as detailed and honest feedback as possible to tumblr—WE DO NOT WANT THIS UPDATE!!

Remember that WE are the end consumers.

WE build their platform, WE fill it with posts, WE are the reason they generate revenue, WE are the reason this platform has power, and for these reasons WE should feel satisfied with the service they provide. ESPECIALLY if you pay for tumblr premium, you are entitled to make a complaint about the platform you are PAYING.

I used to like tumblr and I'd like to cling to it, but this update is just horrible. It makes me not want to continue posting at all. It is utterly demotovating as-is with my being mature labelled, but this update is just intolerable. I do not know how I will feel motivated to post at all in the future if this update is not rolled back.

I know I don't have much reach, especially with a label on, but I hope this reaches at least a few people.

Please participate if you care. Please reblog and tag people you know. Send every bit of feedback to tumblr that you possibly can.

I really don't want to see my once favorite site ruined beyond repair. I really want to continue enjoying this site. I have a community of people here which I have built over years, a community which I deeply love and appreciate and cherish interacting with. My blog thrives on being able to see feedback in reblogs on my post. The whole point of posting is that people see it and engage with it. This update is at best nonsensical and at worst, going to shred off many creators from the platform and rip apart any last bits of fun we have using it.

Tagging everyone I can think of.

@sweethearticism @cupidstrace @madamechrissy @softtashoney @uhnosav @sugurusbadhabit @bluukive @reignpage @kamiflix @satorusdollie @satorus-princess @yenayaps @blkkizzat @indiewritesxoxo @sixxels @realalpacorn @angelscriptures @mididoodles @alygator77 @mimuju @feyrinnn

SEE BELOW for more information on the update & how to send a support ticket to give feedback.

HOW TO SEND FEEDBACK THROUGH SUPPORT TICKETS

Go to tumblr support

Select the category "feedback"

Write in formal, polite tone—try not to sound rude, but constructive and earnest about how dissatisfied you feel about the update and its effects

EXAMPLE: I am writing regarding tumblr's recent update. I am not happy with this feature and do not see myself enjoying the platform with this being implemented. Please rollback this update.

IMPORTANT LINKS

Comment your feedback on tumblr's twitter

Here is the original tumblr post stating the update change

This post by @thatlittleegyptologist explains the effects of the update

WE build their platform, WE fill it with posts, WE are the reason they generate revenue, WE are the reason this platform has power, and for these reasons WE should feel satisfied with the service they provide. ESPECIALLY if you pay for tumblr premium, you are entitled to make a complaint about the platform you are PAYING."

Couldn't have said it better myself

Tagging everyone I know to hop on this bandwagon because holy shit folks need to stop making updates to their websites and apps no one asked for that only make their consumers more miserable and less likely to want to engage with their platforms