4D Periscope

Banana Republic teamed up with Virgin America for the first ever live-tweeted in-flight fashion show for their new Mad Men inspired collection.

Love the creativity on this one. 

Early this morning, Jerry Bruckheimer tweeted the very first picture from Disney's The Lone Ranger which began shooting this week.

Here's Armie Hammer and Johnny Depp in costume for the very first time!

Ubisoft's upcoming Tom Clancy game is set in the near future. The main draw of the game is the ability to play as one of these elite soldiers and use cool weapons of the near future. So to launch a few of their videos, Ubisoft recruited Richard "Mack" Machowicz who hosted a Discovery Channel show called Future Weapons (TV series which covered real, future weapons in testing/development in the military). The Ghost Recon game videos are featured in three short episodes of Future Weapons. 

Episode 1

Episode 2

The big news coming out of Apple's keynote today was the introduction of an improved iPad along with some minor upgrades to the Apple TV and iCloud service.

The new iPad

The next generation ipad offers a number of new improvements while staying at the same price point as the iPad 2. Five major improvements make the new iPad different:

Retina Display 

The screen resolution has been overhauled and now features a larger resolution than HDTVs - 2048 by 1536 pixel resolution. Color saturation has also been improved by 40%. Existing apps will be scaled up and text will automatically be rendered in higher resolution. Content will look beautiful, but has the potential to look amazing if developers are willing to spend the extra time to polish it up.

A5X Processor

The quad-core graphics processor makes the new iPad faster and more powerful.

iSight Camera

In addition to speed and power, the A5X chip has an improved camera built in – 5-megapixel backside illuminated sensor on the back, 5-element lens, IR filter, and ISP. The setup is the same as the iPhone 4S, aside from the megapixels. In addition, it is capable of capturing video in 1080p.

Voice Dictation

The soft keyboard has a microphone button that converts voice to text.

4G LTE

Network speeds will be much faster, especially when in 4G LTE coverage. Apple claims speeds of 73Mbps on LTE, 42Mbps on DC-HSDPA, and 21Mbps on HSPA+. In comparison, the iPad 2 topped out at 7.2Mbps on HSPA. Internet content will load faster and streaming videos will buffer a lot faster.

With all the new improvements, the new iPad is able to boast the same battery life as the iPad 2 – 10 hours of battery life or 9 hours on 4G. Some rumored that the improved Retina Display and other components will increase the price of the new iPad. Those rumors can be put to rest as Apple is setting it at the price point that the iPad 2 originally was at and it will be available on March 16th.

Apple TV and iCloud

The rumors and hopes of Apple revolutionizing the TV set was far from what Apple presented. The Apple TV remains a hobby and received minor improvements over the last generation. It now supports 1080p video and the interface as been streamlined.

The trailer for Despicable Me 2 has been released on Apple trailers. For now, it's just a teaser but it uses interesting graphics that make it look 3D. 

Despicable Me 2 will be in theaters Summer 2013.

Lufthansa has created an alarm clock app for it's consumers in Sweden. It was created from the insight that it's pretty hard to wake up in dark, cold Sweden for most of the year so Lufthansa helps you wake up AND gives you the opportunity to fly somewhere new.