The original Xbox home screen dashboard was a simulancrum of the internet conceptualized as a singular cybernetic Agarthic world-space.
The first Xbox 360 dashboard, the "Blades" dashboard theme, was the representation of the internet as that of a personal device, not unlike that of a PDA: personalized, familiar, exciting, yet rather constrained. You knew what it was and how it functioned, but felt a bit hemmed in by it.
The second Xbox 360 dashboard, the "Microsoft Mii" theme with the customizable avatar, represented a clear adoption of the late 00's "Apple" esque approach to design and marketing. With the avatar dashboard design, the Xbox 360 became more than a game console, it transformed from a kind of Chat Room into a new Social Media platform.
With the 3rd Xbox 360 dashboard the "Box" design, the feel and distinctness of the console and brand became genericized in a way as the "Box" design was functionally the bringing of the Windows 8 design philosophy to the console, the emotional resonance of the console changed from a familiar and fun place to one of advertisement and cold presentation. You still knew where everything was and it was user friendly, but the design lacked whimsy.
From there, the brand died as a unique aesthetic.
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