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Edith Amituanai

Born: 1980 Nationality: New Zealand Edith Amituanai creates documentary photographs that focus on ordinary people, family life, and suburban communities. Rather than staging scenes, she records everyday moments as they naturally occur. Her work often explores identity, migration, belonging, and Pacific culture in New Zealand.

Ihumanea, 2024 Silver gelatin print

Composition: The photograph uses a simple composition, with the hand placed diagonally across the frame. The blurred background and large negative space keep the viewer's focus on the hand and its gesture.

Subject: The subject is an open hand with dirt on the fingertips. By excluding the person's face and surroundings, the photograph encourages the viewer to focus on the details.

Message:

Takamoto Yamauchi Till Dawn series 2016

Composition: The portrait uses a simple, centred composition with a dark background. The close framing and seated posture create an intimate and emotionally focused image.

Subject: The photograph portrays a young woman in a quiet, reflective moment.

Message: The image tells themes of emotional isolation and the complexity of the human mind.

Joel Sternfeld American Prospects Sep 28, 2023 – Jan 21, 2024

Composition: The photograph is taken from an elevated viewpoint, creating a layered composition that guides the viewer's eye from the man in the foreground to the crowd, the Space Shuttle, and the runway in the background.

Subject: Sternfeld documents the people watching the event, highlighting the connection between an extraordinary moment and ordinary spectators.

Message: The image suggests that historic events are experienced through everyday life, showing how ordinary people become part of significant moments in history.

Week 1

In bright outdoor settings where there is plenty of light, you can set the ISO to a low value around 100 and set the shutter speed quickly, such as from 1/500 second to 1/2000 second. This reduces noise and allows you to capture moving subjects clearly.

Final Poster After Feedback

Changed the main phrase to better emphasise the sense of movement, flow, and space that people experience within the city.

Replaced the geometric shape used in the early stages of the design with a circular form inspired by a vinyl record.

Introduced record-like groove patterns to visually represent the sounds and atmosphere of the city, transforming urban noise into a graphic element.

Used a bold red colour palette, large-scale typography, and short, impactful words to create a simple yet visually striking composition.

2 poster concepts

The concept did not align well with the purpose of the event. The design lacked a strong focus on typography, which was a key requirement of the brief.