Week 6 - Software and Media
In October 2012, United States was greatly destructed by Hurricane Sandy. As the largest Atlantic hurricane in history, Hurricane Sandy caused $68 billion USD loss on United States, and minimum 286 people were killed by the hurricane in seven countries. As such a great natural disaster that was causing a huge damage on United States, it was inevitable that Hurricane Sandy had become the news story that nearly every media in United States were covering. And among the various news coverage on Hurricane Sandy, the feature story that was written by Time magazine had specially grabbed a lot of attention. However, it was not only because the articles that are published on that volume of Time are well-written. Besides, the most attention-grabbing feature of that volume was the cover â Time magazine had put a photo that was taken through mobile application Instagram on its cover. As a weekly news magazine that has the largest number on circulation, the move that Time chose to put a photo that was taken by smartphone and edited by Instagram on its cover, had leaded to a huge discussion in the field of media. When people who are working in the field of media was still arguing about should a photo that is taken with Instagram be counted as âserious photojournalismâ, Timeâs director of photography, Kira Pollack, explained the reason why Time chose a photo on Instagram to put on its cover. âWe just thought this is going to be the fastest way we can cover this and itâs the most direct routeâŚIt was about how quickly can we get pictures to our readers.â (Forbes, 2012) I think the statement that was mentioned by Pollack is just matching with what Manovich has talked about in his writing. In the article âThere is only softwareâ, Manovich (2011) argued that it is inaccurate to label the ânew mediaâ that its working process is relying on digital technology as âdigital mediaâ, it is more accurate to say that they are software. Manovich explained that reliant on the usage of different software, the âpropertiesâ of a media object will become variable. For example, through opening a digital photo by media-viewing software, you can only view the photo. However, with a photo-editing software, you can make changes on that photo. It is the same for the case of Time magazine using a photo on Instagram as cover photo. As the most popular online photo-sharing platform on mobile device, uploading a photo on Instagram does not simply mean putting a data on internet. Besides, it is a way of instantly sharing information by the medium of photo to the whole world. Through using different kinds of software, the nature of content can be varied in a huge difference.
Bibliography
Fobes. 2012. Skype Why Time Magazine Used Instagram To Cover Hurricane Sandy [online] Available at: <http://www.forbes.com/sites/jeffbercovici/2012/11/01/why-time-magazine-used-instagram-to-cover-hurricane-sandy/> [Accessed 3 June 2014].
 Manovich, Lev (2011) âThere is only softwareâ, softwarestudies.com, <http://lab.softwarestudies.com/2011/04/new-article-by-lev-manovich-there-is.html>
















