YWAN Tai

Creative Concept Design: Marketing an Object Abroad

For my Creative Concept Design project, I was challenged to take an object connected to the country I’m studying and explore how it could be marketed here in the Netherlands. The assignment was not just about the product itself, but about researching cultural differences, consumer behavior, and how design choices can influence marketing strategies.

I wrote a detailed plan and then translated those ideas visually into a poster design. The focus was on adapting the object’s story and appeal for a Dutch audience, making it both understandable and attractive while staying true to its cultural background.

⚠️ Important Disclaimer I do not own the rights to this product. This object was only used as an example for my school project. The purpose of this work is purely educational, not commercial.

The creative process was both challenging and fun: learning how to take something deeply rooted in another culture and reinterpret it for a Dutch market without losing its authenticity. I discovered how small design choices (colours, fonts, language style) can completely change how a product is perceived by a new audience.

For the Tony’s Chocolonely advertisement assignment, our group came up with the idea of creating a gingko-flavoured chocolate bar. I was tasked with designing the bar, the package wrap and the poster. NOT the Japanese slogan

The picture down below is the chocolate bar.

The pictures down below are the chocolate bar wraps.

The one down below is the Final Product

Credits to Image by victor217 on Freepik for using the gingko leaves.

For this school project, the students had to create a new flavour for a fictional company.

For school I had to pick an art style. By researching the artist and its art style, and create something inspired by my environment. P.s. I forgot the artist....It's been awhile. DM please so I can reference you!

Then I have to make a poster for the local musea.