Harry, Loewe and Stunting
So everyone must have noticed by now that I’m a timeline and numbers freak, and, with a fresh stunt coming right up, I’ve decided to take a look at Harry’s latest fashion trends and how a Loewe collaboration seems to be imminent and connected to his latest ‘gf’
Here’s a visual representation of Harry’s non-concert outfits for the past 6 months (I’m excluding the fits he wears on stage since Love on Tour is deeply connected to Gucci)
Loewe is the single brand he is wearing repeatedly, more than any other, and its a pattern seen before in 2016, when he began having a more serious relationship with Gucci:
June 2016: Harry follows Alessandro Michele (Gucci’s creative director at the time) on Instagram
2017: Harry and Gucci officially start collaborating
For 2023 we have this timeline of events
March 25th, 2023: Harry EmRata kissing video
June 23rd, 2023: Harry and T. Russel museum photos (first time they’re connected, but her identity isn’t confirmed yet)
June 28th, 2023: Harry follows JW Anderson on Instagram (current creative director for Loewe)
July 9th, 2023: Confirmation of T. Russel’s identity following her presence at Harry’s show and their walk around Vienna (July 8th)
As most things regarding Harry, it usually comes with its share of stunting, which began earlier this year with the EmRata kissing video. Emily Ratojowski isn’t an ambassador for Loewe, but seems to have her share of connection to the brand, always present at their Shows and having a few shoots with them.
Who is a Loewe ambassador though? You guessed it right: Taylor Russel. So this latest stunt seems to come to fruition as Harry begins distancing himself from Gucci and moving towards a partnership/collaboration with Loewe (aside from the ‘usual’ stunt reasons such as he’ll be away from touring and needs to stay in the public eye, and she has a play coming up next month in London to promote) the choice of the new girlfriend seems logical and, as always, predictable.
Bonus: as I was creating this timeline I looked at the brilliant @twopoppies page and this post of hers made me laugh with her foreshadowing (following the EmRata kiss):
So, as with any stunt, this isn’t organic or natural (took those words right from Louis), but rather quite obviously planned. Let’s just sit back and watch how it unfolds
