https://www.tumblr.com/yusiyomogi/817800675781230592/i-might-be-a-bit-too-optimistic-and-maybe-naive-in
This is not intending to come off as harsh to you directly OP but it’s going to be direct in general.
Even if it is meta, it’s still racist marketing to sideline your POC cast and compromise, as stated in another post, their visibility in order to do so and there are still promotional materials that Sam is doing solo as Sam Reid, the actor so there is no explicable reasoning why Jacob could not do the same as Jacob Anderson. We weren’t the one who called him co lead or co main. It was the showrunners themselves who have been reinforcing that and reassuring fans of that so why is it not being reflected in the marketing?
Can we honestly say that if we were a new viewer tuning in fresh, thinking that this is a new series as so many already are due to confusing brand changes and conflicting marketing on whether it’s itwv 3 or tvl S1, that we would know by this promotion alone that this is the ‘Loustat show’ or that Louis was a central character in previous seasons or that JA is supposed to be co-lead of this season?
No because he has been thoroughly disregarded when it comes to promotion for it and the same DID NOT happen when Sam was co-lead of season 2 even with reduced screen time
We still haven’t even got a clear answer as to how much of the show our co-lead and supposed to be second in the cast list is going to actually be in. From the way screeners are dodging the question which is a very simple question to answer without spoilers, the guess is not as much as his co-lead label would suggest
Some POc fans predicted this would happen; that it was being referred to as the Loustat show and Sam was being so heavily featured in marketing for a season he wasn’t in as much only to reassure white audiences and a racist network that a white led season three was coming. They laid out exactly what would happen from Jacob’s sidelining (with particular focus on him because as co-lead, he should have been a dead cert for shared promotion) to redefining the show with a solo white lead to the network going all in with marketing and promotion and I honestly wanted to believe it was an overreaction but everything has played out just like they said it would
Sam was put forward for an award for a season he wasn’t in as much alongside an episode 5, considered the most critically acclaimed episode and focusing on only Louis, Armand and Daniel, and yet it was Sam’s performance that got the award attention (and he deserves the awards but the question is why does his Black co-star who carried S2 not get the same attention?)
The same way we will suddenly see Rolin ‘we don’t care about the hardware, awards don’t really matter to us etc’ switch up when it comes to award season for 3 (or TVL 1 because that what it appears to be)
We have Mark Johnson on record giving Sam sole credit for the show’s success and doubling down when he tries to recenter the attention on the ensemble cast (to make it absolutely clear, Sam is not the problem. The system is)
Go back and look at the promotional run for S2 and you will see how a lot of it focused on pre-promotion for season 3 instead of the actual season in question. You will see how even with Lestat’s limited screen time, he is still very visible in the promotional material
They have absolutely mis-sold what this season actually is. It is not the a continuation of the ‘Loustat’ show, it is not a show with two main leads, one of them Black—it is a NEW series spin off that is even being promoted as separate on the very network platform itself and it is a new series with a SOLO white lead
The reason why they can’t feature Jacob Anderson more in the actual promotion is because they haven’t actually made a show where he is still co-lead and where ‘Loustat’ are still the primary focus
this ask is from may 27th.
i agree with everything you said, anon. in retrospect, it becomes very clear that they didn't promote jacob/louis more because they didn't have enough material with him and didn't even plan to give him a lot of screentime. and again, we all know about the book, we know that louis wasn't really there for the most part, but wasn't the goal of expanding modern storyline is to include other characters more? apparently not.
and louis will have a bigger role in the next three episodes, but i don't think louis fans will find it particularly satisfying. louis doesn't have a lot of development this season, it's just a rehash of his trauma and grief again which eventually leads him to lestat. and his trauma and grief and even love for lestat were explored with much more nuance and attention in the previous seasons. and while i don't mind them reopening his wounds again, it really feels like the don't know what they wanna do with the character anymore.
basically, yeah. all of it was intentional. they wanted old viewers to return for this season, so they baited us with "more louis" and loustat. but the goal was never that. i think the goal was to get new audience for long-running series with low stakes that's easier and cheaper to produce. and they didn't want this series to be associated with a gay black man as the main character.
but really, it doesn't matter in my eyes now. they strategy didn't really work. most of the people who watch the current season are people who liked the first two. and a good amount of fans are disappointed by the changes in the tone and quality of the writing & production. while this strategy of focusing solely on lestat could pay off in a long run, it seems like what happened is that they mostly alienated black fans of the show, alienated book fans even more and didn't really get more of the new viewers to boost up the numbers. lestat is also... not super compelling in this season as the main character. it's not the same as the books. idk if everyone would wanna watch more seasons that are focused on him only.