You Should Run DC

Thanks to The Hoya for the great write-up of the event. 

Some pieces of advice from our local government panel:

"It's about your constituents first. The politics are second." --Markus Batchelor 

"Know what you know. Own your brand. That's who you are." --Regina Monge

"Stay true to your inspiration." -- Craig Cassey

Do not connect your Facebook and Twitter

Post to Facebook 2-3 times a day, max

Use the “Grandma Rule” —> scrub anything she wouldn’t approve of.

Have about 10-15 people who push out everything you do, host events for local office

Facebook should not substitute for your campaign website

When you are attached to a campaign, you have to watch what you say (case in point: woman who criticized the Obama daughters)

Make sure you have enough photos. Because as a first time candidate, if you don't, voters will think you have something to hide.

Educate yourself on social media and educate the team around you. 

Twitter can be used as a campaign vehicle: show voters what event you will be at. Constantly update it, whereas target your Facebook posts.

If you can show your youthful energy through Twitter, it shows a lot about you as a candidate. 

Clearly differentiate your personal and political Twitter accounts.

See who is engaging with you on Twitter. 

Don't go hashtag crazy. Because you don't want that taken over and used against you. 

When making a video, make sure it's professional. 

LinkedIn works for you. Folks want to know who you are as a professional. 

Landing pages: about.me has great visual message, but it links you to other platforms

And most importantly: