Aghori Media House

If you are a new business owner working offline and looking forward to bringing your business online. The first step would be to have a perfect mind map of below things-

1. Strategy - How to grow business online?

2. Content - Do you have answers to users queries?

3. Website - What is the possibility of getting maximum clicks?

Once you have gathered all the above information and decide to build a website, what is the next step. Now that you have your business running online, you need to maintain the presence online and here comes the role of SEO.

Many businesses fail to understand the importance of SEO and the issues neglected hence make your business suffer. Our digital marketing agency in Malad will help you understand what are the 5 important SEO issues you should never avoid -

#1 Slow speed website

Load time is the most important issue which needs to be overcome. In order to avoid this issue, factors such as compression of images and caching, removing unnecessary plugins, and better hosting are the best solutions. The integral speed is as follows -

1 to 3 secs - Best website

3 to 5 secs - Good website

5 secs or more - Poor website

#2 Low content

Content is termed as king because it represents the face of your business. When a user types a certain query, search engines like Google understand the query and tries to find the best possible answer reading multiple websites and furnishes the outperforming content to the user. In order to be recognized by Google add more content to your website so it has a better chance of ranking. According to Ubersuggest, the web page that ranks on page 1 of Google contains 2000 words. 

#3 No H1 headings

H1 headings are header tags acting as a title, it helps search engines to understand what your content is about. Many websites ignore H1 headings, hence risking content unrecognized. Add an H1 tag that relates to the content you post and matches to the user’s query. Best practice is adding long-tail keywords and should match the user intent.

#4 No meta description

Meta description works as a summary for your website. The user intent and meta description goes hand-in-hand leading a click on your content. Meta description is what the user will have access to when he reaches at your landing page. 

Best practice - 

a. To focus on character limit

b. Unique and interesting content

c. Use keywords

d. Avoid duplicate content

#5 Poorly formatted URL for SEO

Avoid using complicated URL structure, it will chase the users. If you use extraneous characters such as !,@,#,etc. it tends to drop the trust of human users. Best practices are -

a. Not exceed 120 characters

b. Relevant wording 

c. Avoid using symbols

Social Media Marketing Agency

Aghori Media House provides, engaging social media marketing for your brand to gain advanced boosted search engine rankings and high brand reach.

Search Engine Optimization

Aghori Media House offers superior quality output. We prioritize SEO, branding, PR, graphic designing, web development, and content writing.

SEO Services

Aghori Media House is a digital marketing agency offering content writing, web development, social media marketing, event management, and branding services.

Search Engine Optimization - SEO

Aghori Media House offers superior quality output. We prioritize SEO, branding, PR, graphic designing, web development, and content writing.

Lead Generation on Facebook

Lead generation is an excellent technique to reach your potential customers and grow your business efficiently. Facebook makes a good platform for it.

Lead Generation

Lead generation is an excellent technique to reach your potential customers and grow your business efficiently. Facebook makes a good platform for it. 

This article offers a brief on SEO (Search Engine Optimization). It also highlights some important topics like:

1.  SEO Techniques 2.  Impact On Business 3.  Free SEO Tools 4.  Role of Search Engine Crawlers

Increased website traffic indirectly equates to increased sales opportunities. When you offer quality content desired by your target audience, you tend to have more website traffic. Here, SEO plays a crucial role.

What is SEO?

Search Engine Optimization is a process of increasing and enriching your website traffic as well as escalating your brand visibility online, through organic (unpaid) search engine results. Search engines like Google, Yahoo, Bing, etc. drive enormous traffic. SEO offers to effectively utilize these search engines to drive traffic to your website. Effective SEO is customer-centric. You are required to create what they demand, to rank good on these search engines.

On-Page SEO On-Page SEO is the activity of optimizing web page content to rank better in search engines. You are required to enrich your website with content that is demanded by your audience. Keyword research can help you to analyze what your target audience wants to read about. You can focus on a few keywords and include them in your blogs and articles. The title tag displays a brief about your website on the search engine pages. Include a keyword in your title tag and make it as concise and clear as possible to attract your target audience. The URL of your web pages should mention the precise title of your content. It should reflect the title of the information you are providing. Internal linking makes your other content easily available for your audience. You can link back the home page or other relevant blogs. Hence your content, title tag, URL and internal linking form the base of your On-page SEO.

Off-Page SEO Off-page SEO, unlike on-page SEO, is the activity to optimize your website without impacting the website itself. It involves generating backlinks. Linking to high authority pages matter more than just linking. They enhance the credibility of the pages being linked. Credible websites link other credible websites that help Google to capture quality URLs. Creating content that is shareable eases the trouble of your audience. You can engage with other relevant websites and answer the searched questions or involve in commenting. Try to bring in some value to your audience through your engagement.

SEO TECHNIQUES

SEO techniques present an effective outline on how to proceed in increasing your website traffic. Here are a 5 effective ones that deliver fruitful results:

1. Audience-Centric Content: The goal of your website content should be to attract your target audience. To attract your target audience, you need to publish content that is required and searched by them. Focus all your efforts on learning about your customers. Produce engaging content and distribute it regularly through relevant channels. You can ensure engaging content with

Visually-appealing infographics:  Our eyes move more towards eye-catching graphics than at textual content. And where our eyes go, attention flows. Creating captivating graphics including social media creatives increases your chances of having visitors.

Online Monitoring:  Learn about your audience by monitoring their likes and dislikes. Pay attention to the comment section. Often customers share their queries and problems through comments. Expand your social media research to study the behavior and interests of your target audience. Adhere to Quora and Google Analytics for relevant data of your audience.

2. Increase Word Count: A research from Backlinko suggests that longer content tends to rank higher in Google’s search result. Research suggests that long-form content fairs better than the shorter ones. The audience today wants to read about a subject in detail. They are ready to invest time in a quality read. Long gone is the notion that consumers have a short span of attention when it comes to website content. The SEO expert Neil Patel believes that longer posts usually perform better on every level. The more value you contribute to the reader, the better you will register in his mind.

3. Responsive Website: A responsive website can effectively work on several devices with varying screen sizes. The easy availability of smartphones and the internet has lead the maximum audience to search their requirements with the help of a mobile phone. It is not only important but mandatory for the success of any company to have a responsive website. A few advantages of a responsive website are:

Visually-appealing infographics: Your audience is more mobile-friendly. They search for precise solutions to their queries and desire precise information as well. With a handy smartphone, they can easily access the information. A responsive website gives your company the advantage to entice the customers effectively as done on the computer desktop. The appearance of the website should not be compromised.

Increased speed:  Your mobile audience does have a short attention span. If your website fails to load within 3-4 seconds, your user might abandon your site. A responsive website ensures that the website pages when accessed through any other device, load in within a short time. It also ensures a lower bounce rate as an engaging website will not keep your visitors waiting. If the site is not optimized for other devices, it will take a much longer time to display than required.

Enriched User experience: A responsive website will eliminate the need to zoom the mobile screen for a better visual. Your visitor will not be happy with the constant adjustment of the text size. You need to create a seamless user experience for them. This quality experience will allow them to stay with your site and in some cases promote it as well.

4. Update Old Content: Fresh content is believed to enhance your user experience. The inclusion of fresh images or in trend videos related to your article or blog helps in enhancing the user experience further. As the old content may contain outdated information, it is advisable to update your content. Fresh content provides you with an opportunity to involve new links. You can also analyze your content and segregate the non-performing ones. The non-performing content can be given a new life to make it work for your audience.

5. Research Competitors: Researching a competitor is one of the vital elements in updating your information relevant to your business. As keyword forms an important part of SEO, researching for keywords used by your competitors also becomes critical. You can make use of their research and use the relevant keywords in your content.

These techniques are more like requisites to make your website stand out from the crowd. They are basic but the most effective and efficient ones to follow.

1.  Google Analytics (Analysis)

Google analytics showcases important and required internet statistics with reference to your website. These insights can efficiently contribute to the further development of your website. Its analyzed data promotes new changes that bring productive results for the company. The analysis provides us with insights like

Source of traffic: Analytics outlines the source of your visitors. It differentiates the traffic generated through paid advertisements, referral link, organic search or any other website. This helps you to track your sources effectively and strengthen the ones that generate the maximum result.

Visitor details: Google Analytics offers detailed information on your visitors. Details like their location, average age, gender, interests, and device are arranged in a statistical format offering a quick view of your webpage insights.

Enriched User experience: It informs you on the popularity of the distinct pages on the website. The response of your visitors helps you to analyze which pages are working successfully and which require more work. It allows you to channel your efforts to the required areas and enhance their usability.

Bounce rate: The bounce rate is calculated when visitors abandon your website right after their first-page visit. They might not find your website engaging or relevant to their search. Irrelevant content, improper layout, and slow loading speed are also a factor for increased bounce rate.

2. Ubersuggest (Keyword Research)

Ubersuggest is a keyword research tool that generates keyword ideas related to your search. It also displays monthly search volume, cost per click, PPC, and relevant suggestions. A Keyword is a vital element for your content. Website content like blogs should include the use of relevant keywords in the correct ratio. You should include keywords that have maximum search volume.

3. Answer the Public (Questions)

Ubersuggest is a keyword research tool that generates keyword ideas related to your search. It also displays monthly search volume, cost per click, PPC, and relevant suggestions. A Keyword is a vital element for your content. Website content like blogs should include the use of relevant keywords in the correct ratio. You should include keywords that have maximum search volume. Answer the public provides you with various questions that you can create with your keyword. Audience search online for questions that can solve their query. When your content adheres to that format, it can better rank on the search engines. Answer the Public prepares questions like What, Which, Where, Who Why, How, and Vs with respect to your keyword. Displaying your content in the form of questions and answers helps you to better feature on SERPs.

4. Detailed.com (Competitor search)

Detailed.com provides you with a list of several industries and popular websites related to the particular industry. It gives you the opportunity to deeply research your competitors at one location. This reduces your hassle of research. You can easily access their content for inspiration or updating your own information. You can go through the content for a fresh perspective on your idea about a similar topic.

5. Wordtracker Scout (Competitor Keyword Search)

Wordtracker is a Chrome extension that highlights the common keywords used by your competitor. It offers insights on the major keywords used by a particular website. This tool segregates the important keywords relevant to your topic and what opportunity they hold. It comes handy while researching your competitor and their content. The tool lays out the keywords used by your competitor which comes handy while creating a blog or article.

What are Search Engine Crawlers?

A search engine makes your content available to your audience. Search engine crawlers include a team of robots that help Google discover new content through URLs. The content can vary according to different formats like text, image, video or pdf. They crawl through available links and also follow additional links associated with it. The database is then stored to the server to make it available when required. This process allows them to discover the maximum of publicly available content. You can submit your website individually to the search engine for crawling or request for a recrawl. Search Engine Optimization is a critical part of an online business. With humongous competition in the digital space, it becomes mandatory to update your information and sway your tactics according to the updates brought in by the Search engines.

Sources:

https://www.keycdn.com/blog/benefits-of-responsive-web-design

https://moz.com/beginners-guide-to-seo/how-search-engines-operate

1. Voice search

The prediction that more than 50% of online searches will be voice-based in 2020, has increased the need for implementing a voice-search friendly marketing strategy. Voice search is gaining momentum with the distribution of voice assistant devices, including Amazon’s Echo and Google Home. The increased use of voice search will compel marketers to incorporate voice technology into their digital marketing services.

How would Voice Search impact your marketing?

Increased value of Position Zero:

Position zero is the featured snipped box that appears above the organic google search results. The competition for no 1 ranking is slowing giving way to the competition for position zero. The advent of voice search has motivated people to search for queries by directly speaking into their devices rather than typing. Featured snippets answer the consumer questions directly. Consumers tend to ask questions to resolve their queries. Marketers must offer content that answers these specific questions searched by their audience. Organizing content in a question and answer format, using long-tail keywords instead of short-tail might help greatly. These answers increase the user experience while not letting them search further for unwanted details.

Inculcate mobile-friendly marketing:

Create a mobile-friendly website. Voice-enabled devices are largely used all around the globe. To tap into the trend of voice search, marketers need to target voice-enabled devices. They need to ensure that their digital marketing strategy is efficiently applicable to these devices. In order to enhance the user experience of your visitors or customers, adapting to a voice search accessible marketing tactic becomes mandatory.

2. Extensive use of Artificial Intelligence

Artificial Intelligence is now used extensively in the marketing industry. AI can effectively predict customer behavior based on their likes. They accurately determine what your consumer is thinking, which in turn helps to bring effective changes to your branding or marketing strategies. It also helps to segregate the target audience and generate valuable leads. This ensures that the right message is delivered to the right person. AI helps to solve data errors, generate personalized data on accurate predictions based on patterns.

How does it impact your marketing?

Chatbot:

Chatbots assist a great deal in digital marketing for companies. They deliver a quick response to your visitors, help resolve a complaint in a timely manner, monitor consumer data and offer insights. They efficiently enrich customer engagement. These chatbots make great conversation starters for your visitors. These interactive sessions can pave the way for more quality leads. The chatbots can also upsell customers to increase your brand awareness. The detailed customer profiles provided by the bot enables you to customize your services.

2. Extensive use of Artificial Intelligence

Artificial Intelligence is now used extensively in the marketing industry. AI can effectively predict customer behavior based on their likes. They accurately determine what your consumer is thinking, which in turn helps to bring effective changes to your branding or marketing strategies. It also helps to segregate the target audience and generate valuable leads. This ensures that the right message is delivered to the right person. AI helps to solve data errors, generate personalized data on accurate predictions based on patterns.

3. Predictive marketing:

Predictive marketing is a marketing technique that uses data analytics to accurately predict future customer behavior. In this dynamic environment of information and easy availability, consumer choices can change increasingly. It is therefore important to prioritize these changes to stay ahead of your competitors. Predictive marketing determines which marketing action is most likely to succeed. These insights on consumer behavior enable companies to enrich their service experience. A proactive approach to the statistical data allows the management to effectively design the next best marketing strategy. These data-driven results generate better financial benefits in the long run.

How does it impact your marketing?

Improved customer engagement:

With handy data of predicted forecasts relating to consumer behavior, marketing ninjas can turn past shopping trends into future buying. Social media is a great platform to interact with your potential customers and derive data on their purchasing trends. Consumers are more than happy to receive personalized buying suggestions. Providing enhanced online shopping experience can further boost a marketing strategy. Customized promotions tend to be more impactful for your audience. It enriches customer experience with your product or service. Targeted email based on the customer’s previous usage also increases your customer engagement.

Efficient use of Budget:

A meticulous segmentation of data allows marketers to allocate relevant funds to the relevant marketing strategy. With the wrong options out of the basket, marketers can focus on the strategies that derive maximum results. Increased engagement promotes the lead generation, which further promotes sales and revenue. A proactive decision helps in directing marketing solutions in the right direction.

4. Interactive content

However cliché it gets, Content is and will always be the king. Interactive content captures and maintains the attention of your audience. With the explosion of information and competitive marketing by sellers, interactive content has become a requisite. Your content not only has to be engaging and relevant but also accessible through various devices that are popularly used by the public. Interactive content creates more awareness and engagement than passive content. A company’s marketing strategy must mandate the use of interactive and compelling content. Interactive and SEO web content creates a lasting impact on your visitors.

How does it impact your marketing?

Online Quizzes: Social media quizzes help to escalate the reach of your brand. They help to generate new subscribers by capturing email ids of the users. It inadvertently leads to a strong email list and greater social reach. Sharable quizzes offer more reach. These quizzes entertain the audience and in turn also enrich your brand-awareness.

Infographics: Eye-catching creatives that offer a piece of information as well. Infographics create a persuasive impact on the public. They are easily sharable and can connect you efficiently with your target audience. Infographics inadvertently enrich your brand credibility, for providing an informative piece of media. This, in turn, develops a sense of trustworthiness among your target audience. Visual content is always well taken as compared to a textual one. Compelling infographics drive more traffic to your website. Once your audience has appreciated your work, they would come back for more.

Webinars: Webinars allow one to connect with a wider audience from around the globe. The company can provide some free but valuable information to help generate a lead for their services. Webinars allow you to showcase your expertise and enlighten the public on the value of your product or service.

Today we will learn a brief on Content Marketing and how it helps to

1.  Improve lead generation 2.  Escalate brand awareness 3.  Increase website traffic

Sales are the most vital aspect of any business enterprise. Content Marketing plays a pivotal role in increasing sales for your business. Let us learn what it entails.

What is Content Marketing?

Content marketing is a process of generating, publishing and promoting content to attract customers. However, content is not limited to the textual mediums like a blog post or a newsletter. It also includes interactive mediums like videos, podcasts and engaging social media creatives. Content marketing aims at escalating your brand awareness. It acts as a guideline to create engaging content and effectively promote it on various platforms. Interactive content with high reach further fuels your lead generation process, which in turn leads to more sales and revenue.

Why content marketing is important for your business?

Now that we know what content marketing is, let us learn how it can contribute to your business.

Customer Engagement: The interaction of your customers with your brand plays an important role in generating sales. When consumers engage in conversations to learn more about your offering, it implies that they trust you. You have been successful to grab their attention amidst other brands. And now you need to maintain it throughout. You can keep your consumers interested, by quickly replying to their queries, attending to their concerns about your offering and updating engaging content. Customer engagement motivates your potential buyers to make a purchase and your existing customers to maintain their brand loyalty. The emotional attachment that your loyal customers have for your brand should be respected.

Brand awareness & Lead Conversions: An effective content marketing strategy escalates your brand awareness. It aims at distributing the right content through the right channels to generate maximum leads. Through this process, one can generate relevant lead magnets to entice potential consumers. Content marketing encompasses an intensive process of research that allows you to map your ideal customer. It efficiently assists you in creating your buyer persona. With a concise identity of an ideal buyer, creating relevant content becomes easier. From engagement content to lead generation content, you are in a better position to target your desired audience. Lead conversions better take place when you target the right buyer, with effective content, through the relevant platforms.

Innovation: The strategy that focuses on the ideal buyer also motivates the company towards innovation. The reviews of customers along with their suggestions further paves the way for new ideas. The marketing team can tap into this data and brainstorm with these ideas to create new products. Loyal customers have a bond with your brand, they genuinely communicate to share ideas they want to be delivered. Content marketing can assist you in monitoring these conversations which in turn contributes to new fruitful upgrades.

4 Key features of a Content Marketing strategy?

A productive content marketing strategy is your answer. A content marketing strategy meticulously outlines the essential details like the topic to provide content on, the format in which it should be addressed, the writing style, and the artistic approach to present it. Following is a list of some essential requisites to include in your content strategy.

1. Customer-centered content: Content creation involves intensive research to ensure that relevant content is being published. The process begins by researching the right content topic. The one that is demanded by your audience. You want to write something that will be read by someone. Not just anyone though, by your target audience.

How to determine what to write?

Though learning from your competitors may not sound a good idea to begin your content creation, but, pragmatically, it is. Your competitors have customer engagement and hence the formula to their requirement of content. Research your competitors and their ideas behind their content creation. It will only help expand your horizon of creativity if you utilize it wisely. You can research a popular blog on your industry and study its components. The research will enable you to acknowledge what your audience wants. Study the engagement on each post and work your way up to create content relevant to that subject. Learn how, why and what factors that entice the audience to follow the information so relentlessly. Don’t limit yourself to one particular resource. Explore your possibilities. Research extensively before beginning your process of content creation.

2. SEO Content: Create content to rank it on search engines. SEO content revolves around keyword research. It might surprise you, but your heading is equally important to the rest of your content. If your visitor doesn’t find your heading engaging or impressive, they wouldn’t even consider reading the content, however resourceful it might be. Focus on the highest-ranking keywords for that particular industry. Inculcate them in your content as well your heading to increase your chances of ranking.

How to optimize your content?

Use odd numbers instead of even. Surprisingly odd numbers get more clicks than the even ones. You can use digits in your headline to grab the attention of the reader. People are looking for quick solutions, and headlines with digits are said to help them more. Keep your introductions short (5-6 sentences) and write as you talk. Learn to keep it simple yet engaging. Tune in to the style of your audience while sounding professional. Keep your post visually enticing as well. The more visuals you add the better, to keep your visitors intact. When your content is appealing, your visitors are more likely to revisit your site on your next content post.

3. Online Presence: Where a better place to monitor your customer’s choices than online. Online platforms present a great opportunity to monitor the conversations of customers with your brand and also related to your brand. They bring to light the various queries the consumers want to be resolved. Aim to create engaging content through various online platforms. Utilize the availability of blogs, videos, infographics, podcasts, lead magnets like surveys and quizzes, effectively. Focus on generating content through these mediums to reach a wide range of audiences in a decent schedule. Your audience is communicating on a regular basis, listen, monitor and upgrade.

4. Promotion: It might surprise you, but email bags the slot for the number one promotion tool when it comes to content marketing. Your subscribers are the people who are in awe of your content. They want to see, hear and read more of you than anyone else. They are your earnest followers who wouldn’t shy away from sharing your content with their known circle. Maintain this tool and entertain your subscribers, it is worth the effort.

Content Marketing Campaign

A content marketing campaign includes all your actions to drive sales using a content marketing strategy. A content marketing campaign must focus on a few factors to perform efficiently, amidst the growing competition. It should be designed to offer valuable input to the target audience. The kind of input that resolves their problem or enhances their product experience. Actions should be focused on creating original content and innovative ideas. A clear vision with a focus on the target audience helps to narrow down the relevant content dismissing the nonessential information.

Digital Marketing Trends 2020

Digital Marketing Agency

Aghori Media House is an adept digital marketing agency, built to satisfy your need for SEM, PPC, content writing, and digital marketing.

Creative agency in Mumbai

Graphic design is the art that enhances the marketing of your brand. It visually communicates your idea to your target audience in an effective manner.

Aghori Media House offers unconventional graphic designing services to visually elevate the presence of your brand. We blend ideas with creativity.

Content writing services

Content writing is the voice of your brand. Relevant and concise content helps in increasing website traffic and in successful lead conversion.

Content Writing Agency

Aghori Media House is a content writing agency that focuses on high-quality content writing. Content is the voice of your brand, so, it has to be relevant.

Content marketing

Today we will learn a brief on Content Marketing and how it helps to

1.  Improve lead generation 2.  Escalate brand awareness 3.  Increase website traffic

Benefits of Social Media Marketing

Social Media Marketing is an essential requisite to raise the visibility of your brand. It is the most cost-efficient marketing strategy for any business.