Yellow Digital

So, why inspect website security? Because all websites are susceptible to potential attacks, malware, and hackers. regardless of what quantity effort and research you place into launching your site, there'll always be a possible vulnerability in a very new website. Unfortunately, this is often just the danger of getting a site on the web! However, the overwhelming majority of online dangers may be averted through the implementation of ten simple security tips and tricks. Whether you're conducting a routine check or looking into your security post-breach; these ten features will allow you to remain sooner than online criminals and make it way more of a task for hackers when trying to infiltrate your website. Taking a glance at these steps monthly some will put your site on top. an internet site is just like the human body; if one part is broken, the complete body may become infected.

Are you looking to run your business via Instagram? But are confused about the way to generate more revenue through Instagram? Then you've got hit the proper place.

Instagram is that the best branding opportunity for a business, it's going to take time to possess an enormous number of engaged followers, and therefore the task is time-consuming.

Here are 9 tips will facilitate to build your Instagram business account and obtain huge and profitable followers quickly and efficiently.

Read more... https://yellowdigital.uk/social-media/instagram-tips-for-uk-small-businesses/

You may want to do to regulate your schedule to post more regularly but less often if you’re now not having fun posting on Instagram about your small business.

Do you want to avoid wasting money on Facebook advertising while still getting a stronger return on your investment? Reduced cost per click (CPC) leads to more clicks and sales for the identical budget, confirming your intuition.

When asked a way to make Facebook Ad CPC less expensive, SEMgage experts frequently say, “it depends on plenty of varied things. ” during this case, there isn’t one correct solution. For just £10, we’ve helped a number of our clients’ Facebook campaigns reach over 1000 individuals!

Read more... https://yellowdigital.uk/online-ads/facebook-ads/how-to-cut-costs-on-facebook-ads/

Responsive design is a graphic user interface (GUI) design approach used to create content that adjusts smoothly to various screen sizes. Designers size elements in relative units (%) and apply media queries, so their designs can automatically adapt to the browser space to ensure content consistency across devices.

Read more... https://yellowdigital.uk/website-development/what-is-responsive-design/

Having clear call-to-action (CTA) buttons on your website is critical to letting visitors and potential customers know what you have to offer. We created an infographic with 3 simple changes you can make to your pages to tweak these buttons and increase conversions.

Read more https://yellowdigital.uk/website-design/optimizing-call-to-action-buttons-on-your-webpage/

If you're looking to grow your e-commerce business in the UK, check out the latest trends for 2022 below. Apply them to your business if you haven't already to stay ahead of the curve with Yellow Digital!

https://yellowdigital.uk/website-development/e-commerce-website-development/popular-2022-e-commerce-trends-in-united-kingdom/

If you are seeking to expand your business in United Kingdom by integrating some of these trends, drop us an email at [email protected]. Yellow Digital is here to assist you.

Web design always moves with the times and 2022 will be another year of new trends coming into play.

The days of static information in predictable formats are long gone. Today you can truly express and define your corporate personality through creative digital design. That is not to say that companies now have more personality than in the past. It's simply because of the ever-advancing technology that allows us to express ourselves better. Web design is our core business and Yellow Digital is always up to date with the latest trends. We also know that not all trends lead to success for every company. So we're here to help you choose the right one for the trees.

Check out the latest web design trends in this article. https://yellowdigital.uk/website-design/web-design-trends-in-2022/

If you need help understanding what works for your business (i.e. what improves your image, builds relationships, and increases conversion rates), contact us now!

Branding in 2022 is all about the sophisticated and refreshing look. We know that branding is at the core of your business and therefore needs to be put in a nutshell and clearly reflected.

Branding is something that sets you apart from others in addition to your product and services and is definitely more than just a brand name and logo. As they say, there is something for everyone, you just have to try it out! However, it's not a no-brainer that requires careful planning and a clear idea of ​​what your brand is trying to achieve. At Yellow Digital we offer branding as one of our most important services.

Read our article below on key branding trends in 2022 that we'll see more of in businesses across the UK!

https://yellowdigital.uk/marketing/uk-branding-trends-2022-to-watch-for/

If you’re not using digital marketing to grow your small business, it’s time to get started! Digital marketing is so important because of the power it gives us in this day and age. It has expanded our reach beyond the people who might find out about us through word of mouth or chance encounters.

Read more: https://yellowdigital.uk/digital-marketing/4-digital-marketing-solutions-can-bring-you-through-to-the-future/

It is estimated that influencer marketing will be a $ 13 billion industry by 2022. Rooted in a sense of community built on social media, influencers, also known as Key Opinion Leaders (KOLs), have become trusted advisors on consumer products and launched a new platform. opens up which brands can market their products and services. Brands and influencers rely on authenticity in this marketing strategy, as KOLs are perceived as more connected to their audience than their traditional celebrity counterparts. However, despite its rapid growth, the industry is still unpredictable and, given the current lack of rules and regulations, there are still many challenges. Our article discusses the effectiveness of influencer marketing as a strategy, authenticity within the industry, and ways to create a good campaign plan.

Read more: https://yellowdigital.uk/digital-marketing/is-influencer-marketing-effective/

Many businesses hand over control of their WordPress development to their most tech-savvy employees or as the owner you try to tackle the project yourself, you end making a few mistakes.

Without prior experience of web development, it’s a struggle for most people to complete, not to mention time-consuming. What seemed like a good idea to start with ends up costing the business more in a multitude of ways.

To avoid this, read this: https://yellowdigital.uk/website-design/wordpress-website-development/5-wordpress-website-development-mistakes-that-many-companies-make/

Ever typed something in google to search? Have you ever put your own business on Google search and wondered why it wasn't showing up? Google's algorithm uses machine learning to rank websites that appear on the Search Engine Results Page (SERP) and the algorithm is updated upwards 500-600 times per year. SEO is also a bit of a waiting game as it takes time for crawlers to rank your pages. As an agency, we are here to help you improve your overall ranking on Google and get higher visibility with the most important consumers.

But, once you take matters into your own hands, here are 5 quick tips you can take to improve your ranking: https://yellowdigital.uk/seo/how-to-increase-the-visibility-of-your-website-in-google-search/

Are you having a hard time deciding which social media platform to focus on? Or are you struggling to create content that speaks to your audience?

Our infographic below shows the steps you can take to find out what works best for you and how to get the most out of your social media platforms.

Read more https://yellowdigital.uk/social-media/which-social-media-platform-best-suits-your-company/

More and more people are consuming all kinds of information online, so digital marketing is the best way to reach your target customers.

We ask why digital marketing is important.

The importance of digital marketing not only benefits marketers, it also offers something innovative for consumers. Let's take a look and understand the importance of digital marketing.

https://yellowdigital.uk/digital-marketing/13-amazing-benefits-and-importance-of-digital-marketing-for-growth/

Instagram was bought by Facebook a few years ago. There are now over 2 million advertisers in the mobile app and over 800 million monthly active users. The number of active users has increased by 900% since February 2018. More and more advertisers are now choosing to include Instagram in their advertising strategy and you may be wondering what made Instagram such a huge success?

Read more... https://yellowdigital.uk/online-ads/instagram-ads/top-5-reasons-you-should-be-advertising-on-instagram/

The digital world is in a constant state of development. Your website is constantly aging, both technically and graphically. Maybe it no longer meets your needs or user expectations? Or maybe it's not search engine optimized? A complete or partial redesign of your website can be of great benefit to your business.

When visitors are bouncing on your website, it means that they will be leaving your landing page soon after entering your landing page. Like a bouncing ball, they go in and out again before you have a chance to convert them, keep their attention with interesting content, or get them to respond to a call-to-action (CTA).

If you are aware of bounce rate, it is now a good time to review and improve your website to make sure your user does not bounce for the reasons mentioned above.

Read more... https://yellowdigital.uk/website-design/simple-tricks-to-reduce-your-websites-bounce-rate/