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Tumblr Girls subculture was a foundational moment in internet history, inventing the visual language we use today

In recent years, Tumblr girls' and indie sleaze aesthetics and approach to content creation have been reviving

Tumblr's lasting legacy is the concept of the hyper-specific "-core" aesthetic, which remains the dominant way trends and identities are categorized across contemporary platforms like TikTok and Pinterest

Tumblr was romanticising mental issues and disorders

Topics of social justice and awareness were raised quite often in the Tumblr girls community, offering a visually rich, simplified approach to relevant issues

Tumblr was launched in 2007 as a small online community where you could create your own blog – the ultimate form of self-expression

Their home was their Tumblr blogs – a customized, alluring world and a personal digital museum. Here they blended original content with reblogged art, poetry, quotes, and fan edits.

Quotes like “normal people scare me” (from the TV show American Horror Story) could be found everywhere online and became a lifestyle.

Tumblr girls constantly lost themselves in music by artists like Lana Del Rey, Lorde, Marina and the Diamonds, Arctic Monkeys, the 1975, the Neighbourhood.

The style was visually defined by grainy, heavily filtered photography that strongly evoked feelings of loneliness and mystery

The most prominent details were Doc Martens, ripped tights, high-waisted shorts, mesh shirts, and flannel tied around the waist.

They weren't born in a garage band; they were created on a computer screen.