1. Background, Concept and Ideas
The initial concept for my project was to create an audio visual piece consisting of electronic and orchestral music with my own created animation. I mostly completed my ideas to my general liking, however I have made a lot of significant changes that helped me speed up my process and provided only the most important aspects of my concept. I have decided to create a music piece of electronic dance music nature, leaving the orchestral bit out. I support this decision with the fact that merging those two ideas together to achieve an aesthetically pleasing piece was achievable but too ambitious of me. I realised that electronic music piece would work just fine with my animation, still showing my skills in the sound design area.
Looking back at my initial ideas, I have also changed the purpose of the animation. Generally, I did not want it to be a central point of focus for my project but I wanted it to tell a story with my music. I have decided not to tell a story with it but rather create something simple, yet still engaging. The reason for that was for the viewers to focus on my music the most when looking at my project.
I believe that my project deeply reflects my musical and cultural identity. Having set my aspirations for the future, my general dream is sound design and composition for moving image and in my opinion this work will help me with getting my skills and identity out there.
My personal style affected the aesthetic choices of my project. I am in love with everything that is dark and mysterious, and in my opinion I have achieved this within my audio visual piece.
Along the way, my laptop has stopped working correctly, leaving me only with parts of my work. After taking it for a repair, I have decided to get inspired by my lost work and create a different electronic track. It has led me to speeding up my process on purpose, learning how to work under pressure.
2. Audiences, Markets and promotional strategies
The audience and market for my audio visual project is majorly focused on future employees. Wanting this project to be part of my professional portfolio, my biggest dream is to become a sound designer and with this work I can promote my biggest skills in this area towards people relevant to the industry. I have put my whole project as a video in my Youtube account, considering the fact that Youtube is the biggest video sharing platform, and with that I can navigate mentioned people through my work and portfolio. Iām hoping for the future employees to be interested in my sound design skills and with this project I can confidently engage them into looking through my other works in my portfolio. Link to my Youtube post:Ā
https://youtu.be/X7yIBwxNUc4
Seeing the rapid growth of TikTok audience, I have decided to use this platform for promotion of my project. Having almost 100 milion monthly active users, TikTok is a great marketing tool for anything creative. I have rendered the most interesting moment from my animation and put it as a snippet and trailer to my audio visual piece, having a link to the whole video in bio in my account. Link to my TikTok post:
https://www.tiktok.com/@kamilorien/video/6971933907692408070?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6971800734698472965
I have also used Instagram as a social media for promotional purposes. Having a friendly audience helps a lot with my self-esteem and Instagram is also a good marketing tool, helping creators get their work out there without much of a hassle. Link to my Instagram post:
https://www.instagram.com/p/CP7E64VoZfF/?utm_source=ig_web_copy_link
Another social platform I used for marketing purposes is SoundCloud. I have put my project there as an audio file alone with a link to the video on Youtube in the description. Link to my SoundCloud post:
https://soundcloud.com/xxkanz/orchidea
I believe that electronic dance music has a big future as more and more people discover it and have fun listening to it. This was the reason of why I chose electronic music as part of my project ā to be engageable but practical and applicable at the same time. Having a relevant audience for this purpose will help me gain recognition and build my connections.
Bringing in my personal style I mentioned before, I hope to gain the audience with a similar personal aesthetics. I would love to work on sound design and composition for moving image relevant to this style in video games and animation, and a composition in this style will help get recognition in this field.
The outcome of my project was overall a great way to express myself musically and aesthetically. I have gained insight into the industry, as well as the amazing feedback from my peers so far. It has made me want to keep on going during difficult times and still creating my own content in my own style.
In the future I would like to keep on creating content relevant to this one, possibly expanding my range of hobbies and skills. Iām planning on keeping the musical nature in all of my future projects as sound design is my biggest passion, leaving a little bit of room for other interests.
As for this animation, I would like to further expand the purpose of it. My plan is to transform it into a fully developed animation with a storyline and better aesthetics and quality. I would also like to add further sound effects that would suit this piece, showing my range of skills in a greater way. I am also thinking of my first initial idea of merging electronic and orchestral music together as a way to show off my composition abilities.
I have strongly developed my problem solving skills, having to constantly edit and improve various aspects of my project along the way. Having lost the majority of my files due to my laptop crash, I had to create a lot of parts from scratch which has forced me to learn useful ways of bypassing difficult situations.
I am thoroughly satisfied with the progress I have made and I canāt wait for what the future will bring me!