The money quote from Stripe’s “The Developer Coefficient” study
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The money quote from Stripe’s “The Developer Coefficient” study

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If you rewind before “Meet Happy” we had “video conferencing that doesn’t suck.” That came from our customers who we kept asking “why Zoom?” and they said, “well it just doesn’t suck.” And I realized the bar seems to be pretty low here, but we decided to stick it on a billboard anyway. We got some good feedback; we got people that didn’t like the word suck.
Americans increasingly view the internet, cellphones as essential (2014)
How hard would it be to give up your cellphone, the internet, your television or your landline telephone? When the Pew Research Center’s Internet Project posed that question to Americans, they found that internet users were the most attached to their communication platform — and that landline users are now much less attached than they were just eight years ago.
Decent description of different marketing organizational models.
Why Facebook Will Start Sharing Revenue With Its Content Partners
Facebook wants you to think it’s going to be a leader in drones and VR, distracting you from the reality that its business model is just a newfangled Comcast, or a sibling of Netflix – a content distribution platform fighting for the attention and dollars of consumers and/or advertisers.
There have been a lot of stories lately that, when combined, paint a picture of what Facebook actually is, which isn’t what the company wants you to think it is. This is what Facebook wants you to think it is.
Social! Sharing! Messaging! Pictures! Virtual reality! Wow!
This is what Facebook actually is – a massive content referral platform, the best in the world:
Content referral is becoming a more and more important part of their business as organic sharing of personal content declines.
Original sharing of personal stories – rather than posts about public information like news articles – dropped 21 percent year over year as of mid-2015, The Information, a tech news site, reported Wednesday.
As personal sharing declines and article sharing increases, and Facebook continues to grow, it stands to reason that Facebook will come to rely upon the biggest content platforms in the world to keep its users engaged. So who are they? The usual suspects.
Hey, Buzzfeed! Second-most pageviews in the world! How are they doing? Oh, not so great?
Buzzfeed missed its $250 million revenue target last year, according to the Financial Times, and generated only $170 million.
Because of this, Buzzfeed has also halved its revenue prediction for next year from $500 million to $250 million.
Hmm.
There’s another digital media company that got its start by acquiring cheap content created by others, and then, as it got bigger, the supply of that content available to it started to shrink and it was forced into a company-altering pivot.
That company is Netflix.
Netflix’s pivot involved shifting from content created by others to content that it created and controlled. It hasn’t been cheap.
Another direction it could go in is to look at what its dinosaur peers did – the cable companies. Comcast et al are content distribution platforms. Consumers pay Comcast a monthly fee to access content that Comcast either owns (its cable channels) or buys from others (ESPN, etc), for which it pays networks an affiliate fee. Also not cheap.
The bottom line is that the current trajectory of Facebook seems to be unsustainable. Personal sharing is down, Facebook is relying upon the content of Buzzfeed et al more and more, and yet, as those companies struggle to achieve the revenue growth they were hoping for (and their VC’s/investors need for the business models to work), those companies will be forced to cut back their production of content.
At least one of three outcomes is probably inevitable:
-Facebook starts buying content companies (Buzzfeed, Vox, Business Insider, etc).
-Facebook starts investing in its own organic content.
-Facebook, which is better at advertising than its content partners, from whom it’s arguably stealing ad spend, starts sharing revenue with those content partners to support them and invest in their growth.
In any case, the mid 2010′s could end up representing a peak in Facebook’s profit margins, at least for awhile, as it starts to invest in the content on which it depends.
Yes.

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The Art of Handling a PR Implosion
Martin Shkreli (aka “Big Pharma douchebag”) learned an important lesson this week: never defend your dubious actions on the Internet.
Read the Blog Post Here >>
I created a fake business and bought it an amazing online reputation
I created a fake business and bought it an amazing online reputation | Fusion
Best Practices suck
In order to get more realistic feedback and break free from the glowing praise of friends and family who had downloaded previous attempts, and for a cheeky take on the Facebook origin story, the duo told students at South Carolina’s Furman University that the app had started with Harvard students. The ploy worked – the app took off quickly. From there their growth strategy was particularly original. They tracked down lists of student organizations on various college websites and emailed every officer belonging to the larger groups telling them they should be using Yik Yak because their rival school was. The unconventional tactic proved incredibly effective. Though they told Furman students the app started at Harvard, they maintained that Furman was the perfect testing ground for such technology. The students at Furman are more representative of the average college student, which the team says is much more their audience than the super tech-savvy Stanford and MIT students who have been targeted by, and who have launched, apps in the past.
SXTXState
Make the fundraiser (customer) the hero.

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The New Social Stratosphere: Who Is Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 and Beyond | Adweek
"Facebook’s not dead, it’s just getting grayer."
Click through for the full infographic.
Required reading along with the follow-up post.
All kinds of great stats about mobile app growth and, especially, social network usage from this Global Web Index research. Way to go Tumblr, BTW!
Solid read and likely one of the best collections of the pros and cons of ambassidor / advocate programs in the tech business.
As marketing folk, ya'll need to be able to use this type of knowledge otherwise you are just making stuff up.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Basic demographic, like age, has very little to do with the likelihood that an individual will buy your product; instead, behavioral data, psychographic information, and customer lifecycle data are the three types of information that accurately inform how a marketer should target their audiences.
The End of Demographics: How Marketers Are Getting Better Personalization With Behavioral Data on Lytics Blog Not sure about the product, but they've got the problem well defined in a consumer context.
John Oliver On Last Week Tonight To Corporations: Stay Out Of Our Twitter Conversations