WILLIAM SOCI

Soci works in a form of new realism by redefining the standards of beauty. Influenced by documentary photographers, street photographers and photojournalists. He has a humanist approach which changes the standards of fashion photography in times of excessive retouching by considering there to be something else that makes a person interesting, beyond their age. His photography attempts to define the image of the contemporary woman or man in their time, to reflect a certain social or human reality. His work stands out for it's natural realism in an age when surrelaistic standards of beauty dominate our culture. He photographs his subjects in their natural state, with hardly any make-up. With black and white, you can really see who they are and in his colour work you experience a warm inviting form of realism.