White Label Digital Marketing Blogs

For marketing agencies, productivity refers to the efficiency and effectiveness with which the agency can plan, execute, and deliver marketing campaigns and services. Productivity encompasses various aspects of the agency's operations and performance. But, it can be impacted by many factors, some outside your control. 

There are several productivity killers that you can address and remove from your agency’s workflow to improve efficiency. Let’s have a look - 

Unclear communication and goals kill productivity

Too many unnecessary meetings kill productivity

Procrastination kills productivity

Multitasking constantly

Distractions from technology kill productivity in business

Anchor text is visible and clickable text in a hyperlink. It is usually blue-colored text in a hyperlink displayed on a webpage, and serves as a concise descriptor that provides users and search engines with information about the linked page content. There are various types of anchor text such as exact match, partial match, generic anchor text, etc. Therefore, before using them you need to understand that optimizing anchor text for SEO requires a thoughtful and strategic approach. 

So, let’s learn some best practices of anchor text for SEO that you should consider - 

Incorporate a mix of different types of anchor text

Make sure your anchor text is relevant

Include your links within the body of your content

Keep your anchor text concise yet informative

Avoid linking to low-quality pages

Emotional advertising is a marketing strategy that aims to evoke strong emotional responses from consumers in order to create a deeper connection between the brand and its audience. There are numerous types of emotional triggers advertisers can leverage to achieve this effect, including fear, humor, nostalgia, and empathy. 

Incorporating these emotional advertising triggers into your landing pages can bring numerous benefits to your digital marketing campaigns. So, let’s have a look at why emotional advertising is important - 

It enhances user engagement

It can directly impact conversion rates

It also fosters brand loyalty

It increases shareability

It allows you to delve deeper into your customer's motivations and desires

A sales plan is an overall strategy that defines your business goals and specific sales objectives that you want to achieve. It helps them focus on the big picture so that the team members can collaborate, work as a team, employ the required resources, and sync their activities. Ultimately, the goal is to achieve the desired results in a certain period. 

Moreover, a well-designed sales plan motivates the stakeholders and allows you to track your performance and tweak your tactics accordingly. Here's a step-by-step guide on how to create a sales plan - 

Align your plan with company goals

Be research and data-driven

Involve team members in the goal-setting process

Use easy-to-understand language

Revisit your goals regularly

Keep your ROI analysis ready

Starting a startup can be an exciting and challenging endeavor. It demands rock-solid business promotion ideas that will get clicks, signups, and ultimately sales. Hence, it is essential to stay passionate about your idea and remain flexible in the face of challenges. Instead, you must employ the best marketing strategies that are both innovative and unorthodox.

Here are some fresh startup marketing strategies to jumpstart your startup - 

Brand yourself in a unique way

Grant exclusive early access

Get involved in public forums

Host giveaways with industry-relevant products

Give away credit to help users get started

Form partnerships with established brands

Create content that breaks the mold

Designing a mobile website is essential in today's digital landscape, as mobile devices are increasingly the primary means through which users access the internet. Mobile website design requires careful consideration of user experience, performance, and usability on smaller screens. 

So, let’s learn some important things you need to know about mobile website design.

The text should be large enough to read

Use large buttons

Go for a simplistic design

Think with your thumb

Create attention-grabbing calls-to-action (CTAs)

Provide an intuitive, simple search feature

Content strategy refers to the planning, development, and management of content systematically and strategically to achieve specific goals. A well-defined content strategy helps organizations or individuals deliver valuable, relevant, and consistent content to their target audience while aligning with broader business objectives. As your content strategy can cater to different audiences, you need to determine the number of audiences you will be creating content to evaluate your strategy's success. 

Now, it is time to learn how to develop a content strategy. Let’s have a look at here is a step-by-step guide for creating a successful strategy:

Set your goals

Determine your buyer persona

Research the relevant keywords

Choose the right channels

Brainstorm content ideas

Create an editorial calendar

A nofollow link is any hyperlink with the rel="nofollow" attribute. It instructs search engine crawlers not to pass any link juice or authority from the linking page to the linked page. However, the primary purpose of the "nofollow" attribute is to combat spam and manipulation of search engine rankings. This indicates a natural backlink profile and helps increase your do-follow links and more exposure on search engines.

Now you might be thinking what is a dofollow link? It is a "follow" link. It's a standard hyperlink on a web page that allows search engine bots to follow or crawl the link and pass authority or link equity from the source page to the linked page.

The key difference between do-follow and no-follow links lies in how they affect search engine rankings and the flow of link equity. Dofollow links pass authority, while nofollow links do not. But, when it comes to SEO-friendly site architecture, nofollow links also can be a valuable tool. 

The target audience is a specific group of customers identified as the intended recipients of an advertisement or message. Therefore, describing your target audience can help businesses develop an effective marketing strategy. Identifying and understanding your target audience helps you tailor your messages, products, and services to better meet their needs and preferences.

When dealing with different target audiences, you need to be versatile to meet the specific needs of each audience group. However, we understand that finding your core target audience is challenging. So, see here, we have compiled some tips regarding this important process –

Examine your product and services

Spy on your competitors

Analyze your customer base

Conduct surveys and market research 

Create detailed customer or buyer personas

The primary objective of every business is to make money in this competitive marketplace. That means you’ll need to have competitive prices to attract potential customers for your agency. But we understand it can be the toughest challenge for newbies. According to the general rule, the prices you charge should include overheads and the cost of the service provided.

So, before proceeding with how much you should charge, here are some points that you should consider to create a comprehensive digital marketing pricing package –

Determine the overall operational cost and pricing model you want to implement

Discuss the different factors that determine digital marketing prices

Calculate the social media marketing pricing

Calculate the price of website design services

Choose the best PPC services

Select the accurate price for SEO services